DIGITAL ADVOCACY WEBINAR Thursday, October 11th at 2:00pm What will you learn? How to create emotionally charged, visually compelling content. How to empower your audience with data and facts. How to mobilize your audience to advocate for a solution. Click the button on the right to reserve your spot in the free webinar…http://academy.amplificationproject.org/

1. Investing in Liberal Arts
Education & Advocacy
Marshall Sponder WebMetricsGuru INC

2. Introduction
Built and Teach Rutgers University
Online Mini-MBA™: Social Media for the Arts
Key topics include:
• Analyzing social media marketing opportunities for the arts
• Exploring the behavioral and psychological factors that drive social media
• Understanding how to form and optimize social networks for the arts
• Designing effective communication strategies of social networks
• Implementing measurement strategies to track and measure the ROI of social media
• Discovering new social media technologies and learning how and when to employ them

3. Also authored and teach a 6 week Social Media
Measurement Class with use of Netbase
starting this Winter, again

4. Design of Rutgers Social Media For The Arts Fall 2012
Training the Artists of the Future

5. Altruism is fed by Arts Education
If you sing, dance, draw, or act -- and especially if you watch others do
so -- you probably have an altruistic streak.
(Credit: © Sandra Cunningham / Fotolia)

6. Test of Altruistic Behavior
sample of 2,765 randomly selected adults participated
Behaviors
• Allow a stranger to go ahead of them in line "If policymakers are
• Carried a stranger's belongings, or donated blood concerned about a
decline in community
• Give directions to a stranger
life, the arts shouldn't
• Lend someone an item of value be disregarded as a
• Return money to a cashier who returned too much change means to promote an
active citizenry”
• Look after a neighbor's pets, plants or mail
Kelly LeRoux,
UIC Study
Variables
1. Gender-orientation tolerance, measured by whether respondents would agree to having gay persons
speak in their community or teach in public schools, and whether they would oppose having
homosexually themed books in the library.
2. Racial tolerance, measured by responses regarding various racial and ethnic groups, including African-
Americans, Hispanics, and Asian Americans. Eighty percent of the study respondents were Caucasian

7. Philosophy majors are some of the best
with regard to analytical skills
• http://www.ets.org/s/gre/pdf/gre_guide_table4.pdf
• http://pleasandexcuses.com/2012/09/06/philosophy-major/

8. Philosophy
majors are
the best liberal
arts students at
quantitative
reasoning ….
.. and the best at
all-around intellectual
skills.

9. Appears to be less employment for Musicians
in 2011 than in 1999 according to DOL,
depending on what set of numbers you look at
http://arstechnica.com/tech-policy/2012/10/have-we-lost-41-percent-of-our-musicians-depends-on-how-you-the-riaa-count/

10. Social Media is a nice
to have, but most
artists don’t use it
effectively
Source: Netbase (1 year)

11. The Major Themes with Art Education
and Social Media

12. Summary
• Advocacy of The Arts fosters positive societal
values, and spending for Arts Education
should be Increased instead of Decreased.
• Philosophy and Liberal Arts generalists are
actually more effective employees to hire than
business specialists because they more likely
to “think out of the box” and adapt to rapid
changes in the workplace and technology.

13. Marshall Sponder
WebMetricsGuru INC.
www.webmetricsguru.com
www.smabook.com
now.seo@gmail.com
@webmetricsguru
@smanalyticsbook
WebMetricsGuru INC.