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Telecom Italia - Digital corporate strategy
1.
GRUPPO TELECOM ITALIA London,
November 24, 2011 Telecom Italia Digital Corporate Strategy Which possible evolution?
2.
KWD Webranking 2011 The
Digital Evolution 2012 2011 2010 2009 2008 Social Media & Apps Multidevice contents 2
3.
KWD Webranking 2011 Marco
Patuano at BlogFest 2011 3
4.
KWD Webranking 2011 Marco
Patuano on Twitter (@marcopatuano) 4
5.
KWD Webranking 2011 Telecom
Italia Twitter Team 5
6.
KWD Webranking 2011
BRAND reputation is affected by NET reputation 6
7.
KWD Webranking 2011 From
Repository to a Corporate Media Hub Corporate Media Hub Repository for for new audiences specialized targets 7
8.
KWD Webranking 2011 Which
targets? Silver Surfers Digital Natives 8
9.
KWD Webranking 2011 Which
contents? 9
10.
KWD Webranking 2011 An
example of a premium content 10
11.
KWD Webranking 2011 How
do we use the Webranking protocol? Measurement Involvement Commitment Challenge Benchmarking Improvement 11
12.
KWD Webranking 2011 Next
steps engagement acting as a media use of videos social plug-ins 12