This document discusses strategies for building backlinks for long-term search engine optimization results. It addresses questions about how many links are needed and what types of sites would link. Various link building tactics are presented such as researching sites horizontally, vertically and across different geographies. Content asset examples are provided and a formula for attracting links is given. Tools for backlink research are also mentioned. The overall document provides guidance on developing a long-term link building strategy.

1. BUILDING LINKS
FOR LONG-TERM RESULTS
2014

2. Quick Status Update on Links
“I think backlinks still have many, many years left in them.”
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3. Quick Status Update on Links
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4. Building Links For The Long-Term
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BUYING

5. Discrepencies Between Int’l Markets
q Observe the US market!
q Markets like US have larger # of sites & opportunities
q Less links needed to rank elsewhere
q All individual countries/markets are unique
q Facebook for outreach in Brazil
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6. LET’S TALK
STRATEGY

7. First, Answer These Questions
q “How many links do I need to build?”
q “Do I need to create additional content to get the links I need?”
q “What kinds of sites would link to me?”
q “What will be my bread-and-butter tactics?”
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8. “But how do we do this?”
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9. Backlink Research (standard model)
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10. Looking Horizontally
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11. Looking Vertically
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12. Looking Cross-Geographically
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13. Looking at Prospects
www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw
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www.sydney.com/things-to-do/hire-cars

14. LET’S TALK
TACTICS

15. For (Almost) ALL Tactics
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http://pointblankseo.com/link-building-strategies

16. Target Existing Pages
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17. “Where to Buy” Pages (eCommerce)
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18. Forum Sponsorship (eCommerce)
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19. LET’S TALK
CONTENT ASSETS

20. Examples
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http://joehewitt.com/2013/04/01/growing-tomatoes

21. Examples
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http://www.scarves.net/scarf-tying-index.html

22. Examples
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http://www.truckerclassifieds.com/truckpocalypse/

23. Formula for Attracting Links
1. Visibility
2. Quality of content
3. Type of content
4. Trust & focus
5. Niche specific factor
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24. Quantifying Content Opportunities
1. Research links to previously created content on same topic
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wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AHREFS.COM

25. Quantifying Content Opportunities
2. Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
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mylicence.sa.gov.au/safe-driving-tips
VIA AHREFS.COM

26. Pro Tip: Translate Existing Content
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http://joehewitt.com/?em_x=22

27. LET’S TALK
TOOLS

28. Backlink Research Tools
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29. Backlink Research Tools
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30. Backlink Research Tools
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31. Link Prospector
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32. URL Profiler
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33. BuzzStream
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34. @POINTBLANKSEO
THANKS FOR
LISTENING!
jcooper@pointblankseo.com