A framework for creating measurable results online.

1. Introduction to
Online Marketing Strategy
A framework for creating measurable results online.
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About WebSpring
• Specialist online marketing agency based in
Hamilton
• 200+ NZ Clients
• Westpac Business Excellence Award
Winner and Finalist 2009

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Marketing is changing.
has changed

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The shift.
• TV / Newspaper / Radio still has it’s place:
large, mass market campaigns that are
1-way and mildly measurable.
• Online marketing allows two-way
conversations with customers and targeted
promotions that people will only view if
they want to. And it’s very measurable.

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Website as a core.
Social Media
(Facebook, Twitter etc.)
Email
Blog + Marketing
News
Website
Online Video
Advertising
Search Engine
Optimisation
The website is the core of your online marketing

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Picking the right mix
• All these systems (Blog, ?
Twitter etc.) aren’t for ? ?
every business.
Website
• Like any marketing plan ?
? ?
?
good online marketing is
shaped by goals and target
market.

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A free review
• To help you get the ball rolling with your
online marketing plans, WebSpring offers a
free 1 hour consultation to discuss your
goals and possible solutions.
• Email sales@webspring.co.nz or call
07 839 1881 to make an appointment.

8. Online Marketing Strategy
A framework for creating measurable results online.
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