Presentatie 'Cross-border distribution innovation' van Mark Eldridge van PostNL tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

1. Cross-Border Distribution
Innovation
Mark Eldridge
Director Sales & Markerting
Mark.Eldridge@postnl.nl

2. www.postnl.be

3. Agenda
Cross-Border e-Commerce
Bike Shop
Delivery & Returns in the “mix”
How can we help?

4. Agenda
Cross-Border e-Commerce

5. E-commerce in Europe

6. Cross-border e-commerce
cross-border sales = future of e-commerce
• 2013 Cross-border e-commerce grew by 38%
• 2020 30% of parcel movements = crossborder
Source: IPC report May 2013

7. Reasons to buy cross-border?
Not available domestically
Cheaper to buy abroad
More product choice
52%
48%
24%
Source: Report Thuiswinkel.org 2012

8. Agenda
Bike Shop

9. I like cycling…….
….and I buy stuff
online

10. Screen shots
• Wiggle.co.uk
• Fiets.be
• Futurumshop.nl

11. Screen shots
• Wiggle.co.uk
• Fiets.be
• Futurumshop.nl

12. Screen shots
• Wiggle.co.uk
• Fiets.be
• Futurumshop.nl

13. Agenda
Delivery & Returns in the “mix”

14. Delivery is still important
Competition is not from other international
webshops, its from the local ones
Think Global Act Local is even more important
for Delivery
You can have a great website but….
Must consider Delivery in your Sales &
Marketing mix
So what do we learn?

15. More cautious when shopping internationally
Free shipping less important
Simple and Hassle-Free Shipping
What happens at home must happen abroad
Returns solutions a must for international
shopping
Not just me…..

16. Agenda
How can we help?

17. Dutch Market
10,6 M E-shoppers
Online sales 9,8 bn €
Access to mobile
internet has risen to
60%
Source: Europe B2C Ecommerce Report 2013

18. What to consumers want?
84%
Clear information on prices and conditions – no
surprises!
69%
Detailed product information
94%
Want fast refunds
93%
Want free Returns

19. 24h-48h-
72h
24h
24h-48h-
72h
PostNL Options
Good mix of cost and quality – local Post, local look, consumer confidence
Non-
Tracked
Trace-
able
Full
Track &
Trace
5 days
delivery
Mon-Fri
5 days
delivery
Mon-Fri
6 days
delivery
Mon->Sat
Letterbox
delivery
Letterbox
delivery
>2600
retailpoints

20. UK Market
Leading E-commerce
country after USA
Highest spend online in
Europe
59% of online purchase is
clothing and footware
Source: Europe B2C Ecommerce Report 2013

21. UK market

22. Royal Mail Options
24h/48h
6 days
delivery
Incl Saturday
Non-
Tracked
24h/48h
6 days
delivery
Incl Saturday
Tracked
Good mix of cost and quality – local Post, local look, consumer confidence

23. Return Solutions
Returns
• Free returns encourge sales
• “In the box” is consumer friendly
• “Download” is data & marketing
friendly
• Mix of both possible
• Pick-up or Drop-off
Closed Loop
• Linking Forward Shipment to the
Return
• Intelligent data from our systems
• Optimizing the Delivery and
Returns networks

24. Our crossborder examples

25. www.postnl.be