This document discusses how iBeacon technology can be used to close the loop between online and offline retail experiences. It provides examples of how iBeacon notifications can increase app usage by 16.5x and purchase intent by 20x. Retailers are able to push coupons and messages to customers within a specific proximity of their store locations. The document also suggests retailers consider how they can leverage iBeacon signals to connect their online and physical stores.

2. R E M C O B R O N
@ R E M C O B R O N
I B E A C O N - R E TA I L . N L

3. O N L I N E W I N K E L
G E E N O F F L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?

4. O F F L I N E W I N K E L
G E E N O N L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?

5. O N L I N E W I N K E L &
O F F L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?

6. C L O S I N G T H E L O O P T U S S E N O N L I N E & O F F L I N E
EMAIL
SOCIAL MEDIA
ONLINE
ON SITE
SALES
CUSTOMER
SERVICE

8. L O W C O S T H A R D WA R E D E V I C E S
P L E N T Y O F C H O I C E

9. P R O X I M I T Y
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
FA R ( 2 0 - 5 0 M E T E R S )

10. P R O X I M I T Y
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
FA R ( 2 0 - 5 0 M E T E R S )

11. P U S H
N O T I F I C AT I O N

12. O F F L I N E
C O O K I E
i B E A C O N I S E E N

13. P R A K T I J K V O O R B E E L D E N
i B E A C O N

17. U I T R O L I N A L L E 7 9 3
W I N K E L S I N D E V S
M A C Y S I N T W E E D E FA S E

21. D E L H A I Z E E N
C O C A - C O L A T E S T E N
P U S H N O T I F I C AT I E
A A N B I E D I N G E N
S U P E R M A R K T A A N B I E D I N G E N

22. D E B I J E N K O R F
T E S T I B E A C O N M E T
N I E U W L O YA LT Y
P R O G R A M M A
K L A N T E N S E R V I C E E N L O YA LT Y

23. K N O L L E X P O
I B E A C O N I N Z E T O P E E N B E U R S

26. D E T O E K O M S T VA N
K L A N T B E L E V I N G
F L O R A H O L L A N D T R A D E FA I R

28. E A S Y J E T P I L O T O P
3 E U V L I E G V E L D E N
A I R L I N E S

29. T R A N S F E R PA S S A G I E R S
W E T E N WA A R Z E
N A A R T O E M O E T E N
K L M ‘ I N D O O R N A V I G A T I O N ’

31. C U S T O M E R R E P R E S E N TAT I V E S E R V I C E S

32. W E E T P R E C I E S W I E
E R V O O R J E S TA AT
M E T I B E A C O N
B A R C L A Y S B A N K

33. E F F E C T VA N I N Z E T:
H I L L S H E R E FA R M S
i B E A C O N

34. i B E A C O N G E B R U I K S -
O N D E R Z O E K
• Werkt via ListEase app
• Klanten krijgen uitnodiging
om product toe te voegen
aan boodschappenlijstje
• Bij het product krijgen ze
een aanbieding of reminder
te zien

35. A P P G E B R U I K WA S
1 6 . 5 X G R O T E R B I J
K L A N T E N D I E E E N
i B E A C O N B E R I C H T
O N T V I N G E N
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket

36. K O O P I N T E N T I E
I S M E T i B E A C O N
N O T I F I C AT I E S
2 0 X G R O T E R
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket

37. E F F E C T VA N I N Z E T:
M C D O N A L D S
i B E A C O N

38. 2 6 R E S TA U R A N T S
S T U R E N C O U P O N S
A A N G A S T E N I N O F
D I C H T B I J D E L O C AT I E S
M C D O N A L D S C O L U M B U S G A
bron: McDonalds

39. I N D E P I L O T VA N
4 W E K E N Z I J N T O TA A L
1 8 . 0 0 0 C O U P O N S
G E B R U I K T
M C D O N A L D S C O L U M B U S G A
bron: McDonalds

40. O M Z E T S T I J G I N G :
7 . 5 % M C N U G G E T S
8 % M C C H I C K E N
M C D O N A L D S C O L U M B U S G A
bron: McDonalds

41. E F F E C T VA N I N Z E T:
WAT V I N D E N K L A N T E N ?
i B E A C O N

42. 6 0 % O P E N T
H E T I B E A C O N
P R O X I M I T Y
B E R I C H T
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl

43. 3 0 % M A A K T
G E B R U I K VA N D E
A A N B I E D I N G E N
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl

44. O N L I N E E N O F F L I N E K A N S E N
WA T K U N N E N W E B W I N K E L S M E T i B E A C O N

45. M A A K E E N
K O P P E L I N G T U S S E N
W E B S H O P E N
O F F L I N E K L A N T E N
C L O S E T H E L O O P

46. C L O S E T H E L O O P
• Online winkelwagen kan
offline worden gebruikt
• Na ‘showrooming’ in een
offline winkel krijgt de klant
een online aanbieding
• Meet wanneer klanten van
webshop naar een offline
winkel converteren

47. O F F L I N E E N O N L I N E S H O P ?
D I R E C T A A N D E S L A G !
WA A R L I G G E N D E K A N S E N ?

48. A L L E E N O N L I N E ?
A L L E E N O F F L I N E ?
Z O E K E E N PA R T N E R !
WA A R L I G G E N D E K A N S E N ?

49. B E S T P R A C T I C E S
• Leer van de klant
• Begrijp hoe je relevant
kan zijn voor de klant
• Be personal
• Zorg voor een
right time experience

50. I N B E A C O N P L AT F O R M
I N T R O D U C T I E

51. L O W - E N T RY, H I G H LY S C A L A B L E S A A S P L AT F O R M
O F F L I N E
L O C AT I O N
O N L I N E
P R O F I L E
A P P

52. E C O S Y S T E E M
I N B E A C O N

53. M U LT I - L E V E L I N T E L L I G E N C E & S E R V I C E S
customer intelligence
0. how many, where
1. which phone id’s, when
2. personalized, what
3. 3600
profile (online+offline)
synchronization
proximity interaction
0. location based
1. phone activity related
2. personalized
3. 3600
profile related
clienteling
1. generic alert
2. personalized display
3. 3600
profile related display
dashboard

54. C L O S I N G T H E L O O P B E T W E E N O N L I N E & O F F L I N E
EMAIL
SOCIAL MEDIA
ONLINE
ON SITE
SALES
CUSTOMER
SERVICE

55. R E M C O B R O N
R E M C O @ I N B E A C O N . N L
M E E R W E T E N ?
I N B E A C O N . N L / W W V D