1. sociala medier
SOCIAL MEDIA
WITH RESEARCHERS
The Nordic Africa Institute, Uppsala, 2009-12-01
Institute, 2009-12-
Richard Gatarski
www.weconverse.com
2. sociala medier
richard gatarski
dad (milton & nellie)
nellie)
phd (marketing)
advisor, inspirer,
advisor, inspirer, provocateur
18. sociala medier digital (mare)dreams
(micro)blogs im wiki
podcasting sns web video
citizen generated content
rss ping (hash)tag mashup embed
open source the cloud
25. sociala medier blogging advice
state your ambition
be focused
share interactively
be personal
don’t be private
show transparency
provide comment policy
use copyleft
26. sociala medier assuming
we customers/ citizens/ consumers are
educated
connected
conversant
we
are more than I am
28. sociala medier towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
32. sociala medier some advice
start a (mikro)blog
re-think
1. listen carefully
2. invite to conversations
3. support other conversations
4. create social media