Lucas Sommer, won the for-profit category of the We Media Miami 2010 PitchIt! competition. This is his powerpoint presentation.

1. LOVE MUSIC, MAKE MONEY Prepared for: We Media Pitch It Contest2010 Lucas Sommer - President Lucas@Audimated.com Lucas Sommer – President – Lucas@Audimated.com

2. What is Audimated? ? Audimated is a community which helps Artists and Fans share, discover and monetize independent music. Gather the top revenue driving services for artists into one place, one bank account. Give fans the best possible tools for finding the music they want to support With Audimated , both Artists and Fans get paid for their content. Lucas Sommer – President – Lucas@Audimated.com

3. What’s the Story? The Problem: Poster Boy, a starving independent artist, cannot effectively monetize his music. Myspace is no longer a solution Artists are not getting “signed” Wasting time, energy and moneyon everything but music or ?? Fan Tastic, a music connoisseur, can’t effectively support independent artists “Support” for the artist is lost on venues, social networks and advertisers Wasting time, energy and moneyon every but music Lucas Sommer – President – Lucas@Audimated.com

4. The Solution: Audimated Artist Account: (Free) Audimated Fan Account: (Free) Quickly and easily find music Browse, Search, Charts Music Recommendations Core Competency: Affiliate Program Lucas Sommer – President – Lucas@Audimated.com

5. The Market Opportunity: 3.4 Billion Dollar INDEPENDENT Music Market US only Doesn’t include underground/unregistered transactions! Doesn’t Include merchandise Itunes, Facebook, Myspace Hundreds of millions of users Eight million plus artist active accounts on Myspace Decreasing prices, increasing quality and greater acceptance of home recording equipment More Artists More dreams More MEDIA! Lucas Sommer – President – Lucas@Audimated.com

6. Ready for Execution: In BETA testing Trademark Awarded Waiting Customers 28,000 Artists 18,000 Fans 450 Surveys “I am currently selling content” “I want to sell more” Need for relevant information, consolidation of services and interest monetization tools. Lucas Sommer – President – Lucas@Audimated.com

7. The Budget: Expected expenditures 7-12K Hosting in year one 12-25k to build 2.0 10-15k tradeshows 5-10k Campus ambassador program (detailed financials in additional materials) Lucas Sommer – President – Lucas@Audimated.com

8. Team: Lucas Sommer – President CEO Bachelors in Business Administration Successful Music Industry Entrepreneur Ten years experience monetizing music Andrew Levine – CFO Masters in Business Administration Finance Family history of entrepreneurship and innovation SEEKING Technical Support Team Members From and the people in this room Knowledge and experience Audimated 2.0 Sever/Data Scalability Lucas Sommer – President – Lucas@Audimated.com

9. What if: Things could go wrong Is it sustainable? Yes, not add based social network Technology and Process Innovation Users + Eyeballs + Recurring Revenue + Services + Audimated 2.0 = Success What if Myspace does this over the weekend? Had years to do it, partnered with Snocap Picked their model What about royalties, labels, accounting, multiple songwriters, copyrights… How do you handle all of that? Simple. We don’t. What about data/servers/scalability? Please help! Lucas Sommer – President – Lucas@Audimated.com

10. What If: IT WORKS!! User base established: 50k-100k Users Audimated 2.0 External Advertising Live Events Other Countries Lucas Sommer – President – Lucas@Audimated.com

11. Wemedia.com and the 25k Why am I here? Experience and knowledge of the Wemedia community Further innovation building Audimated 2.0 The $25,000 Launch the website Deliver new MEDIA to hundreds of thousands of artists, fans and consumers RIGHT AWAY REVOLUTIONIZE THE INDEPENDENT MUSIC INDUSTRY Lucas Sommer – President – Lucas@Audimated.com

12. Why Audimated ? Innovation Media rich disruptive technology Sustainable Not adds Cash flow positive community (see additional materials) Right Now Use of funds Save the independent music industry