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Using the Marketing Measuring Tape

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Werkshop Marketing
Werkshop Marketing
EmpresarialesNoticias y política
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Using the Marketing Measuring Tape Holly Grenvicz Principal and Chief Strategist Werkshop Marketing
Why is measuring marketing effectiveness so important? ,[object Object],[object Object],[object Object]
BusinessWeek , Nov 2007
Why is measuring marketing effectiveness so important? ,[object Object],[object Object]
The Ugly Truth ,[object Object]
“ Unscientific” reasons why… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why measure? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does it look like? ,[object Object],[object Object],[object Object]
Measurement Basics ,[object Object],[object Object]
What can you measure? ,[object Object],[object Object],[object Object],[object Object]
Identifying Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of a Marketing Dashboard
How to Measure 101:
How to Measure: Mass Media Radio, Print, TV & Outdoor ,[object Object]
Where We’re Spending $8.77 $5.99 $6.98 $5.50 $4.54 $2.26 COMPARISON OF AD MEDIA COSTS (CPM) 7 Source: Media Dynamics, Intermedia Dimensions (2008)
Measuring Mass Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring TV ,[object Object],[object Object],[object Object]
Measuring: TV, Example ,[object Object],[object Object],[object Object]
Measuring: TV, Example cont. ,[object Object],[object Object],[object Object]
Measuring: Radio ,[object Object],[object Object],[object Object]
Measuring: Radio, Example ,[object Object]
Measuring: Print ,[object Object],[object Object],[object Object]
Measuring: Print, Example ,[object Object]
Measuring Outdoor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring: Direct Mail ,[object Object],[object Object],[object Object]
Measuring: Direct Mail, Example ,[object Object],[object Object],[object Object]
Measuring: Direct Mail, Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring: Social Marketing ,[object Object],[object Object],[object Object]
Measuring: Social Marketing ,[object Object],[object Object]
Measuring: Social Marketing ,[object Object],[object Object],[object Object],[object Object]
Measuring: Social Marketing ,[object Object],[object Object]
Measuring: Social Marketing, Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring: Web ,[object Object],[object Object],[object Object]
Measuring: Web, Example
A Note About Google Analytics ,[object Object],[object Object],[object Object]
Measuring: Web ,[object Object],[object Object]
Measuring: Online Ads ,[object Object],[object Object],[object Object]
Measuring: Email Marketing ,[object Object],[object Object],[object Object]
Measuring: PR ,[object Object],[object Object],[object Object]
How to Measure: A Great Summary in Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object]
Further Reading: Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further Reading: Social Marketing, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Businesses Who Measure ,[object Object],[object Object],[object Object],[object Object]
Discussion… ,[object Object]
Works Cited: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Works Cited, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Works Cited, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Works Cited, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using the Marketing Measuring Tape

  • 1. Using the Marketing Measuring Tape Holly Grenvicz Principal and Chief Strategist Werkshop Marketing
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  • 12. Example of a Marketing Dashboard
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  • 15. Where We’re Spending $8.77 $5.99 $6.98 $5.50 $4.54 $2.26 COMPARISON OF AD MEDIA COSTS (CPM) 7 Source: Media Dynamics, Intermedia Dimensions (2008)
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Notas del editor

  1. http://www.amrinternational.com/reports/b2b_online_marketing_in_the_united_states_assessment_and_forecast_to_2013
  2. http://www.rocketwatcher.com/blog/2010/12/marketing-roi-5-reasons-you-arent-measuring-it.html
  3. Holly