Smart phones, tablets, and the Internet have become essential technologies. The rise in their use provides new opportunities for museums to engage visitors. Join this session to understand the what and why of mobile trends and how organizations like the Balboa Park Online Collaborative and the Japanese Friendship Garden have leveraged technology to connect their audiences to their collections and mission. The session discusses mobile trends, responsive website, touch tables, and location-based mobile tours.
Moderator: Nik Honeysett, Director and CEO, Balboa Park Online Collaborative
Presenters: Luanne Kanzawa, Executive Director, Japanese Friendship Garden
David Asheim, CEO & Founder, Guide by Cell
2. About Us
• Founded in 2004
• Largest provider of mobile services to cultural/
visitor sector in U.S.
• Work with over 4,000 cultural organizations –
parks, museums, tourist venues
3. Topics to Discuss
• Mobile trends
• Museum mobile trends
• Real world examples
4. General Trends
• Smartphone penetration 70%
• Strong personal relationship with your phone
• Location based
• Personalized content
• Security and privacy
• Wearables
• Internet of things
• Mobile is blending work and social activities
5. Mobile Museum Trends
• Bring your own device
• Multiple languages
• Fun & easy
• Info on demand
• Game-like
• Clever marketing
• Cross-department cooperation
7. What are your goals?
• Education
• Way-finding
• Raise $
• Attendance
• Membership
• Post visitor comments
• Stay in touch before and after visit
• Fun for visitors
• Marketing and PR
14. Mutter Museum
Simple audio tour still very popular
Call 215-525-1671 and
press 1 # through 8 #
15. Wayfinding
Visitors can navigate
their way through
exhibits with
directions sent
directly to their
phones.
16. Raise Money
Mobile fundraising is becoming
one of the easiest ways to
connect and raise $.
Three options.
17. Mobile Give
• Regulated by the Mobile Giving Foundation
• $5 or $10 donation
• Donation is applied to donor’s mobile bill
• Organization must meet eligibility requirements
Eligibility requirements:
Registered Public 501(c)3
Earn annual revenue of $500,000
18. Mobile Donate
• Donors send a text
• Receive a link back with a link
• Land on mobile friendly page where they enter their information
• Opt for recurring donations
• Donations directly deposited into your merchant account
Eligibility Requirements:
None!
19. Mobile Pledge
• Donors text in their pledge amount
• Your office calls them to complete pledge
Eligibility Requirements:
None!
20. Attendance - Crowd
Flow
Alert your patrons about upcoming exhibits or
events through text messaging
Keep crowd moving by sending out alerts
REPLY END, THEN REPLY FEEDING
21. Monterey Bay Aquarium
+ Guests text in when
they enter aquarium
+ Receive texts
throughout day – info,
news, games
30. Membership
Engage with potential members by
sending text messages, reminding visitors
to sign up for memberships.
31. Text Message Reminders
Remind your
visitors to sign
up for
memberships
via text
reminders as
they leave.
32. Send out links to a membership sign up form on your mobile site
33. Visitor Comments
Get your visitor’s feedback
through their own mobiles.
Send out quick surveys or polls
via text to their phones.
34.
35.
36. Stay in touch
Reward your members for using their mobile
phones in your experiences.
Get feedback
Send event reminders
Send deals to your members
37. • Use texting to
communicate with
visitors even after their
visit (they opt in)
• Increase attendance
at daily events
• Visitors appreciate
getting reminders
• Send links or coupons
38.
39.
40. Get copies of slides
Reply to one of the texts
with your email and hit
send