Here is the presentation for the FY2014 Launch Party for Marketing and Admissions.

2. Where we've come from
Why we're
here
Where we're
going
How we'll get
there
Who we're traveling with

3. ½ million web visits in
one month!

4. We used to have 0
iPads!

6. ______ of you weren’t
even here!

15. What does success look like?
How do we know if we’ve “won”?
What goal are we united around?
Organization vsDepartment
BIG Goal = Big Responsibility
M&A = Most influential department

16. Expectations set and met for 11,000 Lukes and Lucys
(what they think
they’re getting)
(what they
actually get)
(what they want)
REALITY EXPECTATIONS HAPPINESS

17. Who’s Luke and Lucy?
Socially
conscious
Doers and
dreamers
Bargain
hunter$
Expect
immediate
communication
Cause driven
Social media
generation
Optimistic
Want to
change the
world
Desire
diversity
Value
authenticity

18. Who’s Luke and Lucy?
Socially
conscious
Doers and
dreamers
bargain
hunter$
Expect
immediate
communication
Cause driven
Social media
generation
optimistic
Want to
change the
world
Desire
diversity
Value
authenticity

19. 2014 & 2015 GOAL:
EXPECTATIONS SET
and met for 11,000
Lukes and Lucys!
#doitforlucy
#lunchonluke
#preppingforlucy
#launchingluketoday

20. How will we get “there”?

21. 11,000 L&L
#wheretogo
#l&l

22. 11,000 L&L SOLUTION
#startingtomakesense
#l&l

23. 11,000 L&L SOLUTION
Develop content marketing (comm) assets
#soexcited
#l&l

24. 11,000 L&L
SOLUTIONS Develop content marketing (comm) assets
#whatdoesthismean
#l&l

25. #whoswho#l&l

26. #markcalendars
#l&l

27. #wearehopeful
#pastorlike #l&l

28. #wearehopeful
#pastorlike #l&l

29. #smile #l&l

30. #yumyum #l&l

31. #mybestfeature
#l&l