More than Just Lines on a Map: Best Practices for U.S Bike Routes
12 Classic Ploys Used By High Pressure Car Salesman
1. 12 Classic Ploys Used By High Pressure Car Salesman
PLOY 8: Don't let them leave:
We were tired, hungry and we wanted to leave. He left us again for 20 more minutes to check if the
finance manager had completed our trade- in- evaluation.
Heavens no! "The finance manager was very busy and would get to checking out our van in just a
few minutes. In the meantime why don't you look at the Jeep Liberty which is exactly what you
need?"
PLOY 9: Show the customer the more expensive vehicle.
The 2011 Jeep Liberty with all the extra's you could imagine: made me drool just sitting inside. It
had everything I could want in a vehicle. The salesman changed his manner of speaking to a calming
sing song voice with stars and sparklers in the background. The guy was good!
I wanted to test drive it and feel the power in an almost orgasmic sense. He made me wait while he
went back inside the office building. 10 minutes later he comes back and I drive the vehicle. Oh my
goodness, it was smooth riding, quiet and ate at my senses with pride of ownership. Yes it could be
towed! Yes it was the perfect vehicle for us!! I was floating on desire to own this vehicle.
Thankfully, my husband was not seeing or feeling the same sensations as I. He was centered and
grounded to our budget plans.
PLOY 10: Get the customer to agree to buy TODAY.
After crashing back to reality thanks to dear old hubby, I gathered in my arsenal. Our salesman sat
us at a desk far away from the activity of other salesmen on the floor. He left us for 15 minutes. He
came back with a bunch of papers in his hand. He took our name, address and phone number again.
He instructed us that the time to wheel and deal was here. He was going to save us thousands of
dollars and make this vehicle affordable for us to take home today. Would we agree to take it home if
all conditions were satisfactory to us...
Yes I said before my husband could utter a word.
PLOY 11: Get the cash.
Our salesman wanted to know how much cash we were willing to put up front along with the trade-
in-value of our car. We still did not know how much the dang car cost: He had been telling us all
along we would get his Internet discount price, plus $1500 cash incentive and a military discount of
$500.00 dollars. Now he wanted to know how much cash we had to put along with the van.
I told the salesman -I want your figures before I ever tell you how much money I am willing to put
up. He left again to go talk to the finance manager. We sat and watched him chit chat for a long time
with a man I assumed was the finance manager. Fifteen minutes later, he shows us their offer:
2. The car cost $26,600. He would give us $5000.00 for the van, and $3000 for the bonus and
incentive's leaving us with $18600.00 to pay on the Liberty.
I tell him "Heck No!!" This is too expensive of a vehicle and I don't want it.
This is not a satisfactory deal to me or too my husband--I look at my husband and say to him "Right
honey?" He nods in agreement. We asked for our van keys back and told him we were leaving.
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