1. Overview presentation for
IHFC Accessory Breakfast Meeting
10-21-13

2. About Whereoware
 Founded 1999
 Leading digital agency
for home décor and
giftware industry
 150+ successful
installations /
engagements
 Creating better and more
personalized online
experiences

3. Great companies

4. Digital the wrong way

5. The right way
Judy Smith
Jsmith@gmail.com
Visited the candle
holder page 3+
times
Last visited 5
days ago
Has never
ordered

6. Personalize your website

7. Personalize your email

8. Get specific
COMPANY X
Match each
Customize each
customerto the
email to the
products – only
individualyou
know they want.
showing products
you know your
they want

9. Use your data!

10. Proof
• 70%+ of Internet Retailer Top 500 use
personalization
• 54% of retailers reported a rise in AOV over the
last year through the use of recommendation
engines
• 49% increase in open rates
• 60% increase in click through rate
• 300% increase in conversion

11. Keeping score

12. Q3 round up
•
•
•
•
Site visits: up 7%
Logins: up 16%
Revenue: up 9%
Average order: up 4.1%
• Mobile traffic: up 86%

13. Overview presentation for
Thank you!
Eric Dean
edean@whereoware.com 703-587-7177