1. Millennials: How To Connect
Ask anyone aged 18-young 30′s today how they connect on the internet, and their answers will
undoubtedly vary. Facebook, Twitter, Instagram, Pinterest, Linked In, etc. will assuredly sneak
into the conversation. But what does all this mean? If you’re a company that wants to reach this
coveted demographic, what’s the best way to go about doing so? Is the message that you use on
Facebook, the same for those on Linked In? A closer examination is needed.
Dating back to a study done in Dec. 2010, Pew Research found:
Millennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptop
or mobile phone. In addition, they still clearly surpass their elders online when it comes to:
Use of social networking sites
Use of instant messaging
Using online classifieds
Listening to music
Playing online games
Reading blogs
Participating in virtual worlds

2. However, internet users in Gen X (those ages 34-45) and older cohorts are more likely than
Millennials to engage in several online activities, including visiting government websites and
getting financial information online.
Needless to say that’s a rather large demographic that is using the internet more than ever. And
with the increase in connectivity via mobile devices, this only spells good things for advertisers
and marketers. But how to connect? In keeping with the mobile connectivity aspect, apps are
becoming more and more commonplace as opposed to “web-browsing” using a smartphone. For
example, when I need to check my account, I don’t have to open a browser and go to Chase.com,
I can simply click my Chase App and log-in from there. Faster, secure, and easy-to-use. This is
the trend among Millennials. I had an old friend refer to this kind of media saturation as media
bombardment, but that’s how it is these days. With a smorgasbord of social connectivity, how
does one effectively market?
There’s a hilarious Instagram photo illustrating how to market effectively across the more
popular platforms. I figured this is as good’a place as any to do the same. So because I love
playing football…
Facebook: Football. You and 6 others like this.
Twitter: Bout to wreck shop on kids! #flagfootball
YouTube: At 0:43, you’ll see me juke this guy out of his socks.
Evite: Flag Football and Beer Party!
Foursquare: Meet me in Encino for Flag Football/this is where I am now
LinkedIn: I was a collegiate football player at a 4-year University.
Instagram: Artistic shot of me doing the Tebow on the sidelines.
Pandora: Football Playlist!
Yelp: This flag league sucks! They overcharged me and don’t even include a jersey!
Google+: Post-game meeting with all the players in my Flag Football circle, via video chat.
Pinterest: Here are some awesome inspirational quotes and photos about football. Check out my
board!

3. And that my friends is my personal run-down on how these sites work. Clever advertisers and
marketers will need to see what the crowd is and learn how to capture the most of this. During
the all-star break this year, Twitter was abound with celeb Tweets about the dunks. Companies
can capitalize on that by Tweeting what’s trending and relate it to their company. Like, Sprite is
proud to sponsor the dunk contest! Griffin has hops! (or something of the like). Pinterest should
include artistic shots and vintage photos of sprite, as well as motivational quotes from Sprite
sponsored athletes. You get the idea. Millennials have a sense of entitlement, because we’ve
gone from “Sorry kid, you lost. Try again later.” to now, “Everyone is a winner!” Because of
this, expectations are high among this demographic, and capturing their attention is going to be
key to marketing/advertising success. The elevator speech is dubbed as 30 seconds. With this
group, you’ve got much less time than that. Make it count.
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