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Millennials: How To ConnectAsk anyone aged 18-young 30′s today how they connect on the internet, and their answers willundoubtedly vary. Facebook, Twitter, Instagram, Pinterest, Linked In, etc. will assuredly sneakinto the conversation. But what does all this mean? If you’re a company that wants to reach thiscoveted demographic, what’s the best way to go about doing so? Is the message that you use onFacebook, the same for those on Linked In? A closer examination is needed.Dating back to a study done in Dec. 2010, Pew Research found:Millennials, those ages 18-33, remain more likely to access the internet wirelessly with a laptopor mobile phone. In addition, they still clearly surpass their elders online when it comes to: Use of social networking sites Use of instant messaging Using online classifieds Listening to music Playing online games Reading blogs Participating in virtual worlds
However, internet users in Gen X (those ages 34-45) and older cohorts are more likely thanMillennials to engage in several online activities, including visiting government websites andgetting financial information online.Needless to say that’s a rather large demographic that is using the internet more than ever. Andwith the increase in connectivity via mobile devices, this only spells good things for advertisersand marketers. But how to connect? In keeping with the mobile connectivity aspect, apps arebecoming more and more commonplace as opposed to “web-browsing” using a smartphone. Forexample, when I need to check my account, I don’t have to open a browser and go to Chase.com,I can simply click my Chase App and log-in from there. Faster, secure, and easy-to-use. This isthe trend among Millennials. I had an old friend refer to this kind of media saturation as mediabombardment, but that’s how it is these days. With a smorgasbord of social connectivity, howdoes one effectively market?There’s a hilarious Instagram photo illustrating how to market effectively across the morepopular platforms. I figured this is as good’a place as any to do the same. So because I loveplaying football…Facebook: Football. You and 6 others like this.Twitter: Bout to wreck shop on kids! #flagfootballYouTube: At 0:43, you’ll see me juke this guy out of his socks.Evite: Flag Football and Beer Party!Foursquare: Meet me in Encino for Flag Football/this is where I am nowLinkedIn: I was a collegiate football player at a 4-year University.Instagram: Artistic shot of me doing the Tebow on the sidelines.Pandora: Football Playlist!Yelp: This flag league sucks! They overcharged me and don’t even include a jersey!Google+: Post-game meeting with all the players in my Flag Football circle, via video chat.Pinterest: Here are some awesome inspirational quotes and photos about football. Check out myboard!
And that my friends is my personal run-down on how these sites work. Clever advertisers andmarketers will need to see what the crowd is and learn how to capture the most of this. Duringthe all-star break this year, Twitter was abound with celeb Tweets about the dunks. Companiescan capitalize on that by Tweeting what’s trending and relate it to their company. Like, Sprite isproud to sponsor the dunk contest! Griffin has hops! (or something of the like). Pinterest shouldinclude artistic shots and vintage photos of sprite, as well as motivational quotes from Spritesponsored athletes. You get the idea. Millennials have a sense of entitlement, because we’vegone from “Sorry kid, you lost. Try again later.” to now, “Everyone is a winner!” Because ofthis, expectations are high among this demographic, and capturing their attention is going to bekey to marketing/advertising success. The elevator speech is dubbed as 30 seconds. With thisgroup, you’ve got much less time than that. Make it count.About WheresBigFoot: WheresBigFoot is a part of Global Internet Marketing Companyspecializing in SEO web marketing and Pay per Click Advertising. Sign up an account today toadvertise your website. Learn more about WheresBigFoot by visiting us at Advertising Pay perClick, PPC Search and Search Advertising