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Communicating
BAD NEWS
What are our goals?
 To convey the bad news
 To gain acceptance for it
 To maintain as much good will as possible
 To maintain a good image for our
  organization
 To eliminate the need for future
  correspondence on the matter, if
  appropriate
Two approaches
                   State the bad news first
DIRECT              If firmness and directness
                      are required
                    If the receiver may
                      disregard the bad news




   Open with a buffer and
        soften the impact
 If sensitivity is required
                                 INDIRECT
 for maintaining further
               relationships
The indirect approach




                                 Positive
Buffer   Reasons     Bad news
                                conclusion
The buffer
                                       A neutral, non-controversial statement
                                           Closely related to the point of the
                                                                     message
                                                 Establishing common ground
Sincere
                                                            with your reader
Respectful
Relevant
Neutral (implying neither yes or no)
Providing smooth transition to the
reasons
The buffer
                                          Appreciation
                                          Thank you for considering ABC as the
                                          place to launch your career in
                                          accounting.


                      Agreement
                      We both know how hard it is to make a
                      profit in this industry.


Cooperation
XYZ is here to smooth the way for restaurants
at the cutting edge of gourmet dining.
Reasons and additional
information
                     Lead the reader to your conclusion before
                     you say it straight out

                                Maintain focus on the issues at
                                hand and defuse the emotions

                                  Provide enough detail but be
                                  concise

                             Avoid hiding behind company
                             policy but provide a reasonable
                             explanation
Reasons and additional
information
                                           Instead of:
                                           Company policy forbids our hiring
                                           anyone who does not have two years'
                                           supervisory experience




Write:
Because these management positions are quite challenging,
the HR department has researched the qualifications needed
to succeed in them. The findings show that the two most
important qualifications are a bachelor's degree in business
administration and two year's supervisory experience.
Clear statement of
         1. De-emphasize      the bad news
the bad news: present it shortly, in
   the middle of a sentence or
            paragraph

2. Use a conditional to provide an
            alternative
  3. Emphasize what you can do
 or have done, rather than what
          you cannot do



                                          Make sure your
                                       audience understands
                                          your message.
Clear statement of
                                               the bad news
1. The executive team has decided it would be wise to bolster
our skill base with someone who has extensive industry
experience. We have therefore filled the position with a more
experienced candidate.


          2. When you have more managerial experience, you are
          welcome to reapply.



                  3. The five positions currently open have been filled
                  with people whose qualification match those uncovered
                  in our research.
                  Instead of:
                  We cannot offer you the position of Chief Accountant.
Positive and affirmative
                                                 language


I must refuse your request.         I will be out of town on the day you
                                    need me.

We must deny your application.      The position has been filled.

We cannot afford to continue        The program will conclude on May 1.
the program.

We must reject your proposal.       We've accepted the proposal from
                                    AAA Builders.

Much as I would like to attend…     Our budget meeting ends too late
                                    for me to attend.
Close on a positive note
Express best wishes sincerely

Avoid a negative or uncertain conclusion.
(I trust our decision is satisfactory )
                                             Be optimistic about the future.
                                             Don't anticipate problems
                                             (If you have further
                                             questions, please write )


                                              Steer clear of cliches that are
                                              insincere
                                              (If we can be of any help, please
                                              contact us)


                                          Don't show any doubt, about keeping
                                          the person as a customer
                                          (We hope you will continue to do
                                          business with us)
Close on a positive note

  In the meantime, we would like
  to keep your information on file
  for six months, in case a position
  requiring less experience opens
  up in the future.


  I wish you the best of luck as you
  begin your new career.

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Communicating bad news

  • 2. What are our goals?  To convey the bad news  To gain acceptance for it  To maintain as much good will as possible  To maintain a good image for our organization  To eliminate the need for future correspondence on the matter, if appropriate
  • 3. Two approaches State the bad news first DIRECT  If firmness and directness are required  If the receiver may disregard the bad news Open with a buffer and soften the impact  If sensitivity is required INDIRECT  for maintaining further relationships
  • 4. The indirect approach Positive Buffer Reasons Bad news conclusion
  • 5. The buffer A neutral, non-controversial statement Closely related to the point of the message Establishing common ground Sincere with your reader Respectful Relevant Neutral (implying neither yes or no) Providing smooth transition to the reasons
  • 6. The buffer Appreciation Thank you for considering ABC as the place to launch your career in accounting. Agreement We both know how hard it is to make a profit in this industry. Cooperation XYZ is here to smooth the way for restaurants at the cutting edge of gourmet dining.
  • 7. Reasons and additional information Lead the reader to your conclusion before you say it straight out Maintain focus on the issues at hand and defuse the emotions Provide enough detail but be concise Avoid hiding behind company policy but provide a reasonable explanation
  • 8. Reasons and additional information Instead of: Company policy forbids our hiring anyone who does not have two years' supervisory experience Write: Because these management positions are quite challenging, the HR department has researched the qualifications needed to succeed in them. The findings show that the two most important qualifications are a bachelor's degree in business administration and two year's supervisory experience.
  • 9. Clear statement of 1. De-emphasize the bad news the bad news: present it shortly, in the middle of a sentence or paragraph 2. Use a conditional to provide an alternative 3. Emphasize what you can do or have done, rather than what you cannot do Make sure your audience understands your message.
  • 10. Clear statement of the bad news 1. The executive team has decided it would be wise to bolster our skill base with someone who has extensive industry experience. We have therefore filled the position with a more experienced candidate. 2. When you have more managerial experience, you are welcome to reapply. 3. The five positions currently open have been filled with people whose qualification match those uncovered in our research. Instead of: We cannot offer you the position of Chief Accountant.
  • 11. Positive and affirmative language I must refuse your request. I will be out of town on the day you need me. We must deny your application. The position has been filled. We cannot afford to continue The program will conclude on May 1. the program. We must reject your proposal. We've accepted the proposal from AAA Builders. Much as I would like to attend… Our budget meeting ends too late for me to attend.
  • 12. Close on a positive note Express best wishes sincerely Avoid a negative or uncertain conclusion. (I trust our decision is satisfactory ) Be optimistic about the future. Don't anticipate problems (If you have further questions, please write ) Steer clear of cliches that are insincere (If we can be of any help, please contact us) Don't show any doubt, about keeping the person as a customer (We hope you will continue to do business with us)
  • 13. Close on a positive note In the meantime, we would like to keep your information on file for six months, in case a position requiring less experience opens up in the future. I wish you the best of luck as you begin your new career.