Green your home from the inside out.

1. Here’s the goods on what’s in. 20 easy tips for easy changes. We go first: We give up plastic grocery bags.
Your turn: You bring your own. See? One simple change. Then another. Voila! Your home–your life–just got just got a little greener.
green your home
from the inside out
check out the
faces of our

2. The next generation is all about eco-consciousness
and Whole Foods Market®
loves what they’ve got to
say. So we tapped into the visionary minds of 8- to
17-year-olds with a “How to Green My Family” video
contest. The winners have become our eco-ambas-
sadors, hosting a series of podcasts with the latest
green stuff for teens, tweens and adults alike. Watch
or download the Whole Earth Generation podcasts
at wholefoodsmarket.com/earthday.
speaks up!
the
San Francisco did it. The entire giant country of China is doing it.
Our Austin and Toronto Whole Foods Market®
stores did it and
customers applauded.
Now, as of Earth Day, April 22, 2008, we’re going all out. We’re
eliminating disposable plastic grocery bags at all of our 270+ stores
in the U.S., Canada and the U.K.!
Our estimates show that from Earth Day to the end of this year, our action
alone will keep 100 million disposable plastic bags off of our planet.
what’s your bag?
Ditch the disposable habit and bring your own reusable grocery bag instead.
Any bag will do–paper, plastic, fabric, even backpacks or woven baskets.
Bonus: We’ll give you at least 5¢ back for every bag you reuse at checkout.
only 99¢ and it feels so good
We introduced A Better Bag to help inspire a revolution…no more disposable
plastic grocery bags! Made from recycled plastic bottles, they work great for
getting you money back at checkout, and uh, carrying groceries. Pick some
up. You’ll want at least one for shopping, one for the pool, one for slumber
parties…and a few to inspire some revolution in your friends and family.
100 million plastic bags gone?
this is big!
why get rid of plastic bags?
It can take more than 1000 years for a plastic bag to break
down in the landfill. That’s 1000 reasons right there. If
you want more, visit wholefoodsmarket.com/earthday.

3. WHY
Think beyond fresh produce. Almost
every food product starts with something
farmed. There’s wheat in pasta and
tomatoes in the sauce, after all. And
don’t forget the food that milk cows eat.
Who needs toxic pesticides when you
can grow stuff without them?
Less packaging is best, but for the sake
of freshness, convenience or sanitation,
sometimes you need something more.
Lucky for the Earth, there are some pretty
great choices that make less impact on
the environment.
You and your family eat off those dishes
every day. You wash those dishes every
day…well, usually. That’s a lot of dishwash-
ing product. When you rinse your dishes,
where do all the suds go?
You're closing the loop! All that paper
you so diligently recycle is looking for
a new purpose in life. Buying products
made from recycled paper helps take
care of that.
No, not the kind you get from eating
your veggies–though that is important,
of course. The kind that now powers a
growing number of homes and businesses.
Making certain choices can help increase
renewable, non-petroleum-based energy
sources–such as wind or solar–that “burn
clean” or don’t burn at all.
#1 reason? Because you care. Go
ahead, tap the first domino (choose
their products) and start a chain reaction
that encourages more and more socially
responsible business in this world.
WHAT’S IN
more organics
eco-smart
packaging
clean & green
dishwashing
recycled paper
products
green energy
companies
that care
HOT OPTIONS
Organic Valley Organic Milk begins
with cows raised on organic feed without
antibiotics or added growth hormones.
Nature’s Path Organic Toaster Pastries
are made with organically grown wheat
and fruit, and you can have ‘em frosted,
too, if you want.
Annie Chun’s Noodle Soup Bowls
are restaurant-quality noodles in biode-
gradable bowls that can decompose in
about 100 days. Saphara Organic Tea is
in unique pyramid-shaped bags made
from renewable & biodegradable mate-
rial, boxed in 100% recycled paperboard.
Ecover dishwashing products–from liquid
dish soap to automatic dishwashing
tablets–are made with plant-based in-
gredients. Whole Living™
natural kitchen
scrubbers made from organic loofahs are
tough when they need to be and cute all
the time.
365 Everyday Value™
paper napkins,
paper plates and paper towels are
created from 100% recycled paper,
bleached without chlorine. A bargain
for the Earth and for you.
Silk Soymilk green caps: enter the UPC
online to support green energy and for
a chance to win a green prize! Odwalla
buys green energy credits and processes
their juicing waste in a self-sustaining
system reducing 99% of their bio burden.
Whole Trade™
identifies products that
support a commitment to ethical trade,
the environment and high-quality.
Allegro Coffee®
replants 5 trees in their
coffee-growing regions for every 1 tree’s
worth of paper they use. And that’s not
all; see what else at allegro-coffee.com.
what’s in...the kitchen?

4. 1. Choose Green Laundry Detergent
Most conventional brands are based on cleaners made with petroleum, a limited natural resource. And remember, most of
the product rinses away into our rivers, lakes, streams and seas, wreaking all types of havoc.
what’s in: Laundry detergents made with plant-based cleaners.
2. Reduce Hot Water Use
Ninety percent of the energy used when washing clothes is used for heating the water. You could be saving vast amounts of
energy and a good chunk o’change, too. Good thing there are fabulous green detergents that work great in cold water.
what’s in: Washing your clothes in cold or warm water.
3. Soften and Scent Naturally
The majority of conventional dryer sheets and fabric softeners are made with chemicals and oils that are not too friendly to
the places they end up. They blow out your dryer vent, waft up your nose all day and rub into your skin.
what’s in: Dryer sheets and fabric softeners with minimum health and environmental impact.
what’s in...the laundry room?

5. what’s in:
Premium Body Care™
Even personal care
products labeled “natural”
may contain ingredients
with environmental
concerns. Not those
with the Premium seal!
Look for it. Learn more:
wholefoodsmarket.com/
premiumbodycare.
what’s in:
Recycled
Bathroom Tissue
No, we’re not telling you
to reuse here! Seventh
Generation makes theirs
from 100% recycled
paper with a minimum
of 80% post-consumer
content, with non-
chlorine bleaching.
And, yes it is soft
and absorbent.
Ready for more ways to green your home?
Click for the list at wholefoodsmarket.com/earthday
what’s in:
Green Cleaners
Hello? If you can barely
stand to breathe while
you clean, your lungs are
trying to tell you some-
thing. Switch to cleaning
products with more
natural ingredients and
fewer warning labels
about toxic chemicals.
They do work, by the way.
what’s in:
Organic Cotton Balls
…and towels and swabs
and loofahs and essential
oils. Hurray! Organics
are moving into the
bathroom…loving your
body and loving the
planet. Welcome them
and more will follow.
what’s in:
Recycled Plastic
Toothbrushes
Preserve has truly
revolutionized the
humble toothbrush.
They make the handles
from recycled plastic and
you can postage-paid
return them to get
recycled into plastic
lumber. Psst, Preserve
also makes very cool
eco-friendly tableware
and kitchen ware.
what’s in...the bathroom?
what’s in: Eco-Friendly Air Fresheners
✓ made with essential oils, plant oils and other natural ingredients
✓ freshen things up and remove odors without toxic chemicals
✓ nice natural scents, not fake lab-created smells called “spring rain” or something
what’s in: A 21st Century Home Office
✓ 100% recycled printer and copier paper
✓ tree-free note pads (made with bamboo or hemp, etc.)
✓ recycled paper clips, as in recycled metal, not just using them over again
what’s in: 365 Everyday Value™
Rechargeable Alkaline Batteries
✓ conveniently rechargeable 100 to 500 times…wow!
✓ no need to wait until they “run out of juice,” charge them any time
✓ pre-charged and ready to use the second your remote fails
what’s in...around the house? give me an r! give me 3 rs!
You’ve heard it before, recycle more.
Now make it easy! Create a recycling
area in your home where everyone
will actually use it. And–even better–
once you see how much you recycle,
you might find yourself trying to reuse
more (grocery bags) and reduce more
(packaging and disposables).

6. behind the green curtain at whole foods market®
You see the green products and recycling bins in our stores and you know that we care
about the environment. You might be curious, though, what else we do to preserve and
protect the planet, and how it happens.
Well, we have many company-wide green initiatives such as purchasing renewable energy
credits to offset 100% of our electricity use. But green action often starts with a few Team
Members in one store committed to a composting program, for example. Another location
hears about it and eventually an entire region of 20–30 stores is composting!
Our Green Mission is huge–we’ve won EPA awards and built LEED-certified stores–but it
is made up of regular people behind the swinging doors and air curtains of our stores.
Regular people just like you, working for a living and
doing little things that make a difference.
whole foods market quality standards
• We carefully evaluate each and every product we sell.
• We feature foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
• We are passionate about great tasting food and the pleasure of sharing it with others.
• We are committed to foods that are fresh, wholesome and safe to eat.
• We seek out and promote organically grown foods.
• We provide food and nutritional products that support health and well-being.
we’re all in this together, thankfully
Beyond our Earth-loving customers and Team Members and neighborhoods, our Whole Foods Market community includes
thousands of vendor partners. And beyond creating all those can’t-live-without amazing products, many of them have green
missions of their own. Next time you’re online, take a moment to check out what your favorite brand does for the world.
Get more green at wholefoodsmarket.com/earthday
© 2008 Whole Foods Market, IP, L.P.
Some products may not be available in all markets.
Printed on 100% post-consumer waste recycled and FSC-certified
(SW-COC-1730) paper using vegetable ink.
p.s. i heart earth
Recycle this flyer…or reuse it. Hang it up for
inspiration. Wrap a green gift in it. Shred it for the
compost bin. Make a tiny paper chain to decorate
the Earth Month tree that you just planted. Protect
your hair from April showers. Make little paper pots
to grow seedlings for May flowers.
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