Speaker: Stephen Fitzmaurice Abstract: With the Windows Azure platform, we get a highly scalable environment, pay only for the resources we need, and relieve subscribers of the responsibilities required for supporting dynamic software and hardware infrastructure. This is an introductory talk to… - Explain the foundation constituents of the Windows Azure Platform and the underlying infrastructure. - Demonstrate the Cloud developer experience in Windows Azure. - Showcase one of the early Windows Azure adopters revealing the reasons behind their choice, the flexibility that they are now empowered with and the success it has brought to their business. Questions? You can contact Stephen at stephen.fitzmaurice@microsoft.com

1. “Microsoft Openness” “Windows Azure – The Nuts & Bolts” Liam Cronin Commercial Software Initiative Lead Stephen Fitzmaurice MSN

3. We play well with others

4. We listen to customers

6. Workflow Patterns, Platform Overview & Components

7. App Fabric

8. SQL Azure

9. Content Delivery Network

10. Azure Interoperability

11. Scaling & Virtual Machines (VMs)

12. SDK & Environments

13. Real-life Example

14. Data Centre

16. Openness is equally important as product attributes in driving trust in the cloud≠ Microsoft

17. Openness Messages… We play well with others We listen to customers We are open in the Cloud Standards,Open Source Microsoft + other technologies Languages, Data Infrastructure

19. 3000 open source Projects or plug-ins for Windows

20. 1533 open source Projects or plug-ins for SQL

21. 1400 open source Projects or plug-ins for SharePoint

22. 600 open source Projects or plug-ins for Dynamics

23. 500 open source Projects of plug-ins for OfficeOpen Source Technology Center: 400+ servers, over 340+ Linux Distributions for testing interoperability OSS and Windows Technologies

24. AIAG (Automotive Industry Action Group) AIIM (Association for Information and Image Management) ANSI (American National Standards Institute) ATIS (Alliance for Telecommunications Industry Solutions) ATSC (Advanced Television Systems Committee) CalConnect (The Calendaring & Scheduling Consortium) CCSA (China Communications Standards Association) CIPA (Camera Imaging Products Association) DAISY (Digital Accessible Information System Consortium) DDEX (Digital Data Exchange) DLNA (Digital Living Network Alliance) DMFT (Distributed Management Task Force) DSLF (DSL Forum) DTLA (Digital Transmission Licensing Administrator) DVB (Digital Video Broadcasting) DVD Forum ECMA International ETSI (European Telecommunications Standardization Institute) The Green Grid GSMA (the GSM Association) HGI (Home Gateway Initiative) HL7 (Health Level Seven) HR-XML Consortium ICTSB (ICT Standards Board) IEEE (Institute of Electrical and Electronics Engineers) IETF (Internet Engineering Task Force) INCITS (InterNational Committee for Information Technology Standards) Inria CAML Consortium ISAN (International Standard Audiovisual Number) ISO/IEC JTC 1 (International Organisation for Standardisation / International Electrotechnical Commission Joint Technical Committee) ISOC (Internet Society) ITU-T (International Telecommunications Union) MDTVA (Mobile DTV Alliance) NABA (North American Broadcasters Association) NFC (Near Field Communication Forum) OASIS (Organization for the Advancement of Structured Information Standards) OMA (Open Mobile Alliance) OSTA (Optical Storage Technology Association) PS/SC Workgroup PCI-SIG (PCI Special Interest Group) PCMCIA (Personal Computer Memory Card International Association) Project Inkwell PTSC (Packet Technologies and Systems Committee) PWG (The Printer Working Group) RosettaNet SDA (SD Card Association) SMPTE (Society of Motion Picture and Television Engineers) SNIA (Storage Networking Industry Association) TCG (Trusted Computing Group) TIA (Telecommunications Industry Association) UEFI (Unified Extensible Firmware Interface Forum) UPnP (Universal Plug and Play Forum) USB-IF (USB Implementers Forum) W3C (World Wide Web Consortium) Wi-Fi Alliance WiMAX Forum WiMedia Alliance WS-I (Web Services Interoperability Organization)

25. Openness & the Cloud… AtomPub SOAP WS-Eventing WS-Trust RSS Azure™ Platform REST SAML OpenID HTTP WS-Man

26. “The Nuts & Bolts”

28. We play well with others

29. We listen to customers

30. We are open in the cloud

32. Workflow Patterns, Platform Overview & Components

33. App Fabric

34. SQL Azure

35. Content Delivery Network

36. Azure Interoperability

37. Scaling & Virtual Machines (VMs)

38. SDK & Environments

39. Real-life Example

40. Data Centre

42. Edge Computing

43. Interoperability

44. On-premise versus In The Cloud

45. Scalability

46. Software + Services

47. Software as a Service (SaaS)

48. Platform as a Service (Pass)

49. Infrastructure as a Service (IaaS)

50. Virtualisation

51. Virtual Machine (VM)

52. Hyper-V

53. Windows Azure

55. Over provisioned capacity is wasted

56. Time to market can be cumbersomeHigh used services need to grow/scale Matching growth is a big IT challenge Complex lead time for development Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision in extreme cases Services with predicable seasonal trends Peaks due to periodic increased demand IT complexity and wasted capacity

58. Building Block Services

59. Provider manages VMs and patches

60. Requires a migration of apps

61. Great opportunity for scalability

62. Uses Virtual Machines (VMs)

63. Consumer manages, patches and monitors machines

64. Good for Legacy Apps

65. Not great for scalability

66. Web Front End to Software

67. Multi-Tenant

68. Logical Separation of data

69. Very little customisation

70. CommodityInfrastructure As a Service IT-Pros Devs End-Users

71. Everything as a Service… Platform As a Service Software As a Service Xbox Live Infrastructure As a Service Windows Azure Office 365 SharePoint IT-Pros Devs End-Users

72. “The Nuts & Bolts” Platform Overview

74. Cloud Applications (Apps)

75. Windows Azure

76. SQL Azure

77. Azure Platform AppFabric

79. “The Nuts & Bolts” Platform Components

80. Azure Platform Components… App CDN Compute Storage Azure Fabric ...

85. “The Nuts & Bolts” AppFabric

86. Azure AppFabric… Service Bus Service Service Bus Service Application Application Service AccessControl Access Control Service SDS Authority

87. “The Nuts & Bolts” SQL Azure

89. Will develop over time

90. What is the difference between ‘Azure’ and ‘SQL Azure’?

91. Relational Database (DB)

92. Accessed by Tabular Data Stream (TDS)

96. Local & Cloud Environments2010

97. “The Nuts & Bolts” Real-life Example

98. Real-life Example…

102. Real-life Example…

103. Microsoft in the Cloud The Dublin Data Centre

104. The Dublin Data Centre…

105. Wrap-Up & BizSpark™

110. Privately held

111. In business for less than 3 years

112. Less than US $1 million in annual revenue There are no initial costs to join

113. Microsoft BizSpark™ Network Partners in Ireland/Northern Ireland NovaUCD

115. “We listen to others”

117. Appendix

118. Want to learn more about Azure? http://channel9.msdn.com/Learn/Courses/Azure/ http://www.microsoft.com/windowsazure/ http://www.codeplex.com/

119. Want to learn more about BizSpark™? http://www.bizspark.ie/ http://msdn.microsoft.com/en-gb/subscriptions/ee461076.apsx