16. This Will Change Disribution.Percentage of Traffic to Top 10 Sites 100% 75% 50% 25% 2001 2006 2010 Source: Compete data presented in Wired Aug 2010
17. Platforms for Audience & Marketers Web 3.0 Utilities<identity, payment, analytics, interface> Integration<standards matter> Centralization<the end of anarchy?> Subscription Purpose
34. Three Buckets of Pageless Distribution Web Pages We Control. Web Sites We Don’t Control (Social Networks) Applications we might not see clearly at all.
35. How Does This Change Marketing? How will this change the tempo of marketing? How will this change the skill set of marketing? How will this change the organization of marketing? How will this change the value network of marketing, agencies, and outside providers? What remains the same about marketing?