Here is a new presentation by Wiithaa to introduce the value of ecodesigning business models instead of only products or services.

1. Business model
&
circular economy

2. What is circular economy?

3. « The circular economy is a continuous
positive development cycle that
preserves and enhances natural capital,
optimises resource yields, and minimises
system risks. »
Ellen MacArthur Foundation

4. Circular economy in one scheme
Wiithaa
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
REPAIR
REMAKE
PRODUCT
RECYCLING
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS

5. What is a business model?

6. « A business model define the ways an
organisation creates, delivers and captures
value. »
Alexander Osterwalder & Yves Pigneur authors & entrepreneurs,
Business Model Canvas creators

7. La valeur estTo develop and improve a business model, there is a tool

8. which permits to define the value proposition

9. La valeur estmeeting to the needs of one specific market

10. and to identify the ressources we need to build it.

11. The Business Model Canvas…

12. Analyze
Improve
Synthesize
Understand
Evaluate
Transform
is a powerful tool…
Test

13. but limited.
This is not a pipe.

14. Revenuestream
based on property
Foroneuse,
that isnotoptimized
Finitevirgin
resources
Nowadays, the value proposition rests on finite resources and
one unique revenue stream.

15. The building industry example
L’exemple de la filière bâtiment
…evenwhenthestockmay
disappearinthenext20
years.
Builtthankstoseasand
extraction…
Sold to publicandprivate
actors…
Foralifetimelower than50
years…
…even when theoccupancy
rate isnotoptimum.
…evenwhen theindustryis
producing70% ofthetotal
wastein France.
Main value proposition :
new building

16. The wastes that are generated during the extraction,
manufacturing, use and end of life are not taken into account
and represent a real value loss.

17. « A business model define the ways
an organisation creates,
delivers and captures value. »
What do we mean by value ?

18. What do we mean by value ?
Which actors?
Which flows?
Which terms?
Which impacts?

19. The example of Recy’go
Service of collect and
recycling of papers
PAPERS

20. More than creating an economic value…
In 2011, La Poste, the french
postal service, acquires New
Attitude, a social entreprise of
professional integration, to
launch the office paper
collection and recycling
service : Recy’go.
By optimizing the existing
flows by refilling the trucks on
the return journey, and by
reselling the collected papers
to the papermakers, Recy'go,
achieved in 2015 a turnover of
10 million euros.
TURNOVER OF10 MILLIONS EUROS IN 2015

21. why do not we create a social value…
From 2011 to 2015, more than
30 employees have been
working on sorting the
papers, depending on the
manufacturers’ needs.
The offer enriches the postal
profession as the postman
becomes a multiservice
provider, answering better to
the current needs of the
customers.
PROFESSIONAL INTEGRATION OF MORE THAN 30 EMPLOYEES

22. The offer offered by Nouvelle
Attitude and La Poste increases
the valorisation of waste paper
because this diffuse waste stream
can now be better recovered and
recycled.
Finally, by filling the empty trucks
on the return journey with the
recovered papers, this solution
enable la Poste to optimize the
energy consumed for each
journey.
and environmental…
1 METRIC TON OF COLLECTED PAPER = 825 KILOGRAMS OF NEW
PAPER
BEING, 10 TREES PROTECTED

23. to share the benefits…
By bringing together many actors
through local interactions, this
cooperation has created new economic
activities at several levels. The value
resulting from the collection and
recycling of paper is shared between La
Poste, the employees and the french
papermakers.
Indeed, the manufacturers benefit from
a fixed price for paper, which is cheaper
than the market value, what enable
them to guarantee their activity and
create an additional revenue stream for
La Poste.
€
€
€
€
SHARING BENEFITS WITHIN THE WHOLE FRENCH TERRITORY

24. at every stage of the lifecycle ?
MAKE THE PAPER
RECYCLING
THE PAPER
REUSE THE PAPER
USE THE PAPER
DISTRIBUTE THE
PAPER
CUT THE TREES
EXTRACTION OF
CELLULOSE FIBRES
NOUVELLE ATTITUDE OR
SOCIAL COMPANIES
PAPERMAKERS
COMPANIES

25. How to make
this happen ?

26. « Problems cannot be solved with the
same mind set that created them.»
Albert Einstein
To create a global and shared value,
we have to change our way of thinking

27. Go out of the linear mindset, to think circular.
Linear Circular
Simple Complex
Predictive Adaptive
Competition Cooperation

28. « The design stage determines 80 %
of a product's environmental
impact. »
European Comission : Ecodesign your future

29. Not only design products and services,
but above all business models.

30. Create an hollistic offer thanks to a systemic approach.

31. Anticipate and integrate the change,
thanks to long-terme thinking

32. Involve the stakeholders and enhance cooperation.

33. Thanks to adapted and dynamic tools.
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.

34. Start from the « raison d’être », the guide of every organization.
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.

35. design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.
Design tool for Circular business models
Identify the human resources, skills and expertise necessary
to develop the business model.

36. design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.
Design tool for Circular business models
Distinguish between the different resources necessary
at every stage in the product life cycle.

37. design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.
Design tool for Circular business models
Represent the user experience, the customers for whom we
create value and the context.

38. design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.
Design tool for Circular business models
Brainstorm about the best way to distribute it,
and comprehend the end of life as an opportunity.

39. Design tool for Circular business models
Take into consideration externalities in order to reduce the
negative one or transform them into positive one.
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.

40. Design tool for Circular business models
Understand the economical flows,
at each stage of the business model.
design+circulareconomy
ThisworkislicensedunderthetermsoftheLicenseCretaiveCommonsAttribution
Noncommercial-ShareinSameConditions4.0International.

41. ‣ Design business models that renew the
economy and ecosystems.
‣ Stop doing less wrong, but do it right.
‣ Integrate truly the CSR, as a driver for value
creation.
In order to :

42. Ask for a demo
Let’s play…

43. Download the tools
Let’s play…

44. Ensemble,
activons
l’économie
circulaire