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Social Media for Non-Profits Workshop

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Wild Apricot
Wild Apricot

Workshop at Mesh Conference Social Media for Non-Profits Great Opportunity? Colossal Waste of Time? The answer is YES

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Social Media for Non-Profits Great opportunity? Colossal waste of time? The answer is YES Mesh conference workshop April 2009
Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wild Apricot Blog - top 10 posts of all time ~250 posts in total in the last 2 years. Variety of topics - polling tools, fundraising widgets, online collaboration etc. etc.
Social media for non-profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Charity:Water Twestival
But… ,[object Object],[object Object],[object Object],[object Object]
Charity: Water second look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007: The Long, Long Tail of Facebook Causes ,[object Object]
Is it different now? ,[object Object],[object Object],[object Object],[object Object]
Start with right expectations ,[object Object],[object Object],[object Object],[object Object]
How much time does it take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you prepared to invest time and effort ? ,[object Object],[object Object],[object Object],[object Object]
Walk before you run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is not a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are your goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unicef example
Quantify! ,[object Object],[object Object],[object Object],[object Object]
Non-profit Web 2.0 Facebook group ,[object Object],[object Object]
Not really ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI calculator ,[object Object]
What’s your message? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You do not need to participate in every social media platform
Start small ,[object Object],[object Object],[object Object],[object Object]
Start by listening (1) ,[object Object]
Start by listening (2) ,[object Object],[object Object]
Start by listening (3) ,[object Object],[object Object],[object Object],[object Object]
Learn from others on Facebook
Faceboook – Groups vs. Pages ,[object Object],[object Object]
Learn from others on Twitter
NWF on Twitter
Establish daily routine ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weekly and monthly reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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