The Great Himalaya Trail (GHT) is a long-distance trail through 6 countries that aims to connect existing hiking routes from India to Pakistan. The development of the GHT began in the 1980s with the goal of combining public and private sectors to expand the network of trails. The GHT is different from other trekking routes in that it is Asia's first long-distance walking route and traverses the iconic Himalayan region. Initial efforts to promote the GHT focused on generating media exposure through stories targeted at specific publications and working with the adventure travel industry. Future plans for the GHT include expanding its scope to include more activities like biking and horseback riding, developing cultural trails through communities, and