Wild Dog Design is an award winning UK based design agency (established 1996), with expertise in branding, responsive website design and high-end print marketing collateral. Working with an international clientele, our extensive knowledge of both the specialist travel marketplace and b2b organisations we have clients across the UK, Myanamar, Vietnam, Thailand, Netherlands, India, Kenya and USA.

1. Advertising

2. Discover The World
With the advent of a new Discover
the World brand, Wild Dog were
commissioned to relaunch the
company’s advertising. The
objective was to create a family of
advertisement styles across both
traditional and digital media space,
that are both impactful and achieve
standout in an increasingly busy
competitor environment. Stylistically
the campaigns not only complement
the new brand, but also reflect the
knowledge, passion and expertise
that has always been the hallmark of
a Discover the World holiday.
tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
01737 218 809
Discover
the Icehotel
& Northern Lights
From the dazzling Art Suites
to a wealth of thrilling winter
activities, the Icehotel never
fails to impress. Fly there
direct only with us.
With the ‘solar max’ peaking,
this is THE time to see the
northern lights.
Travel with the experts
3 nights from £1,164pp

3. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
Cox & Kings
New national display press campaign.
A clean and elegant design, using
exquisite photography and supported
with strong adaptable ‘Face to Face’
copy offering. We also developed a
new Travel Experienced corporate strap
line to underpin all the company’s
marketing material. The line was
developed to reflect the company’s
unique 250 years heritage, whilst
offering a subtle double-meaning in
that as a passenger with Cox & Kings,
you will truly experience travel.

4. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
CSMA Club
CSMA is the largest private home,
motoring and leisure organisation
in the UK. They approached
Wild Dog to create a dedicated
advertising campaign for the
CSMA Club Shop. The CSMA shops
are divided into four distinct
club interest areas: Car, Lifestyle,
Travel and Money shop. The key
to the campaign was to create
master style templates that would
be distinctive to each specific
product, whilst retaining a strong
CSMA corporate identity.
TRAVELshop
4A/1N/March11/ML
For more information
Call: 0845 345 7444
Visit: csmaclub.co.uk/escape
Here at CSMA Club we’ve got
your holiday planning and travel
essentials covered. With an exciting
choice of Approved Partners who all
combine great value for money with
some tempting offers, your dream
holiday can become a reality.
• Win a 3 night holiday! Complete our member
travel survey
• save up to 25% withWarner Leisure hotels plus
room upgrade offer
• save up to an extra 20%Λ
with haven
• save up to 10% withThe Co-operativeTravel
• save up to 10% with our ferry partners
• Exclusive 5%* discount on travel insurance
• save more on travel essentials
spring into
summer
All offers are subject to availability. Terms and conditions apply to prize draw. Please visit csmaclub.co.uk/escape for full details of prize draw.
Λ
For full terms and conditions of offer with Haven, please visit csmaclub.co.uk/haven
*5% saving on travel insurance available on quotes by phone or online compared with LV= general public prices.
CSMA Club is a brand of Motoring & Leisure Services Ltd, which is authorised and regulated by the Financial Services Authority. Registered office
Britannia House, 21 Station Street, Brighton, BN1 4DE, registered in England no. 02813598. FSA registration no 308988. VAT registration no 620966633.

5. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
Cox & Kings
A one-off national special
promotion campaign. Our
brief was to remain true
to the C&K ethos of high
production values aimed at
a high-end audience; but
to market some extremely
generous travel offers.
Subtle, typographically-led
and slightly tongue-in-cheek
suggests the reader’s reaction
to the proposition. Simple
phrases such as ‘Agog’ &
‘Adjusts Specs’ reflected a
gentle, more euphemistic
approach to the more
predictable ‘special offer’.

6. Noble Caledonia
Noble Caledonia’s MS Island Sky
and MS Caledonian Sky are two
of the worlds’ finest small touring
ships. After a multi-million pound
ship refurbishment of these much-
loved vessels, we designed a new
series of double page spread broad
sheet newspaper advertisements
to complement the 120pp new
brochure launch. We also design
various advert styles for their many
vessels and luxury cruises they offer.
tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk

7. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
Chameleon Worldwide
Campaign for both print &
on line media across eight
specialist travel brands. The
brief sought a creative and
enticing look to maximise
response and to convey
that the company is a true
specialist offering excellent
service; also to establish
key messages of Reliability,
Security, Well-established,
Value for Money.
Exciting NEW destinations:
Malta & Gozo
South of France
Azores
Cape Paperu – Indonesia
Sarawak – Miri/Mulu
Pak Meng – Thailand
Hand-Crafted Specialist Holidays
0845 130 6980
www.diveworldwide.com
5028
thediveexperts
STAND
300
From the dramatic High Atlas to the white-washed villages of the
Rif Mountains, prices have never been lower on our walking and
trekking journeys in Morocco.
• Vibrant Marrakech & Essaouira
• Toubkal and High Atlas
• Ait Benhaddou, M’Goun, Sahro
… a world away on your doorstep.
Unrivalled knowledge, experience and prices.
8 days from £345 per person
5028
Hand-Crafted Specialist Holidays
0845 301 4737
www.walksworldwide.com
themoroccoexperts
Established twenty years ago, Wildlife Worldwide offer a fantastic choice of
holidays in Costa Rica’s world class parks and reserves.
• Turtles, Cahuita National Park
• Birdlife, Monteverde Cloud Forest
• Howler monkeys, Braulio Carrillo National Park
• Tree frogs, Corcovado National Park
Tailor-made or group tours.
5028
Hand-Crafted Specialist Holidays
0845 130 6982
www.wildlifeworldwide.com
thecostaricaexperts
13 days from £1995 per person

8. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
Maharajas Express
A dedicated press campaign
to herald the launch of the
Maharajas Express – the most
luxurious, newly built train
in the world offering unique
journeys throughout India.
Crisp, clean and elegant
imagery and typographical
layout, with an hint of an
Indian flourish, the adverts
welcome the reader to the
Diamond Age of Travel.
w e l c o m e t o t h e
D i a m o n d A g e o f T r a v e l
Brochure 0844 576 5518 Quoting ref: DEPMAHA
Reservations 020 7873 5000 | Website www.coxandkings.co.uk/maharaja
The Maharajas’ Express
Imagine a rail journey in the style of royalty, experiencing the wonders of India from your
luxuriously appointed private cabin aboard the Maharajas’ Express. Immerse yourself in the
country’s rich history, cultural treasures, spectacular wildlife, temples, palaces and people - all
brought to life by expert guides. Enjoy fine dining in one of the train’s two superb restaurants or
relax amid state-of-the-art comforts.
There are three main journeys: Princely India, which runs from Mumbai to Delhi via Vadodara,
Udaipur, Jodhpur, Bikaner, Jaipur, Ranthambore and Agra; Royal India, which is the same itinerary
in reverse and Classical India, a round trip from Delhi via Agra, Gwalior, Khajuraho, Bandhavgarh,
Varanasi and Lucknow.
Exclusive Excursions
Enjoy supper at the magnificent Laxmi Vilas Palace.
Royal cocktail evening in the courtyard of Jodhpur’s mighty Meherangarh Fort.
Experience royal pageantry as a convoy of decorated canopied camel carts accompanied by musicians
takes guests to enjoy champagne, canapés and the sunset amid the sand dunes.
An Elephant Polo match followed by a cocktail lunch or dinner.
Game drives in the tiger parks of Ranthambore and Bandhavgarh.
In the legendary city of Varanasi, witness ancient Hindu rituals at the ghats of the holy Ganges.
Special Guest Speakers on Signature Journeys
Dr D.S. Chavda, the President of World Wide Fund for Nature in India, will join the
Classical India journey departing on 31 October 2010. The Rt. Hon. Michael Portillo,
former Cabinet Minister, eminent journalist and broadcaster, will join the 18 December 2010
Classical India journey. John Sergeant, the journalist, broadcaster and presenter of the BBC’s
history of the Indian Railways called Tracks of Empire, will accompany the 1 January 2011
Princely India journey. Mr. Vivek Singh, Executive Chef of The Cinnamon Group, renowned
as UK’s finest Indian Restaurants, will join the Classical India 20 February 2011 departure.
BBC’s world renowned broadcaster and journalist Michael Buerk will be the Guest Lecturer
on Royal India journey departing on 19 March 2011. Writer, broadcaster and ultimate
India expert Sir Mark Tully, former BBC Bureau Chief in India, will accompany the 9 April
2011Royal India journey.

9. Tropical Sky
Tropical Sky is a luxury
holidays travel company
offering tailor-made travel
solutions, under a number
of specialist sub-brands.
As part of their growth
strategy, Wild Dog Design
was commissioned to
design and build a series
of on-line adverts for
their Honeymoons and
Weddings portfolio.
tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
Exotic
honeymoons
to beautiful
locations
Call our team today
0843 636 2462
Africa • America • Australasia
Canada • The Caribbean
The Far East • Indian Ocean

10. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk
American Sky
“America, Your way” Campaign
American Sky, the premier tour
operator, commissioned Wild Dog to
create a new campaign to promote
the USA over the next two years. The
‘America, your way’ campaign across
both traditional & digital media, are
both impactful and achieve standout
in an increasingly busy competitor
environment. Different consumers
and holidays will be targeted within
a variety of consumers age groups.
The campaign strap line delivers an
immediate destination proposition,
whilst retaining the personalisation &
individualism for the target audience.
A complementary dedicated FaceBook
competition campaign was launched
concurrently, adopting the Wild Dog
concept of ‘Love USA, Like Us’.
visit www.americansky.co.uk
or call 0843 2495367 open 7 days a week, 9am - 8pm
visit www.americansky.co.uk or call 0843 2495367
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
3 Holiday name holiday name
Place name
7 nights self-catering Save up to €150pp
Travel 1 Nov - 13 Dec 2013 & 1 Jan - 14 Feb 2014
save
up
to
£170
pp
save
up
to
£170
pp
5 Holiday name
holiday name
Place name
7 nights self-catering
Save up to €99pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Lorem ipsum dolor sit
amet, consectetur adi
pisicing elit, Lorem isit.
3 Holiday name holiday name
Place name
7 nights self-catering Save up to €150pp
Travel 1 Nov - 13 Dec 2013 & 1 Jan - 14 Feb 2014
save
up
to
£170
pp
3 Holiday name holiday name
Place name
7 nights self-catering Save up to €150pp
Travel 1 Nov - 13 Dec 2013 & 1 Jan - 14 Feb 2014
save
up
to
£170
pp
3 Holiday name holiday name
Place name
7 nights self-catering Save up to €150pp
Travel 1 Nov - 13 Dec 2013 & 1 Jan - 14 Feb 2014
save
up
to
£170
pp
save
up
to
£170
pp
5 Holiday name
holiday name
Place name
7 nights self-catering
Save up to €99pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Lorem ipsum dolor sit
amet, consectetur adi
pisicing elit, Lorem isit.
American Sky are the USA experts lorem ipsum dolor sit amet,
consectetur adipisicing eusmod tempor inor sit amet, consectetur
ad tempor inor sit amet, consectetur adipisicing elitsmod tencidid.
16 days from £1,549pp
Family fun in fabulous Florida
£599
from
save up to
£350pp• Family friendly speciality hotels
• Themepark and adventure holidays
• Romantic retreats and beach breaks
• City breaks, escorted tours and self drives
visit www.americansky.co.uk
or call 0843 2495367 open 7 days a week, 9am - 8pm
visit www.americansky.co.uk or call 0843 2495367
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
3 Holiday name
holiday name
Kissimmee, Florida
7 nights self-catering
Save up to 195pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Book a 3-bed Villa and
receive a FREE UPGRADE
to a 4-bed Villa!
save
up
to
£170
pp
American Sky are the USA experts lorem
ipsum dolor sit amet, consectetur adip
isicing elit, sed do eiusmod tempor inor sit
amet, consectetur adipisicing elit, sed do
eiusmod tempor inor sit amet, consec
tetur adipisicing elitsmod tencidid.
Family fun in
fabulous Florida
16 days from £1,549pp
£599
from
• Themepark and adventure holidays
• Romantic retreats and beach breaks
• Family friendly speciality hotels
• City breaks, escorted tours and self drives
3 Holiday name
holiday name
Kissimmee, Florida
7 nights self-catering
Save up to 195pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Book a 3-bed Villa and
receive a FREE UPGRADE
to a 4-bed Villa!
save
up
to
£170
pp
3 Holiday name
holiday name
Kissimmee, Florida
7 nights self-catering
Save up to 195pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Book a 3-bed Villa and
receive a FREE UPGRADE
to a 4-bed Villa!
save
up
to
£170
pp
3 Holiday name
holiday name
Kissimmee, Florida
7 nights self-catering
Save up to 195pp
Travel 1 Nov - 13 Dec 2013
& 1 Jan - 14 Feb 2014
Book a 3-bed Villa and
receive a FREE UPGRADE
to a 4-bed Villa!
save
up
to
£170
pp

11. tel +44 (0)1273 278766 email ruff@wilddogdesign.co.uk wilddogdesign.co.uk