This presentation showcases the innovative solutions offered to VOLVO for their maiden showroom launch in Gujarat. This event, conceptualised and executed by Wild Dreams Media & Communications went on to get a mention in the LIMCA Books Of Records for being the first company in India to execute 3D Mapping & Projection on a car.

1. VOLVO AUTOBOTS
3D MAPPING & PROJECTION
Case Study
By
WILD DREAMS
MEDIA & COMMUNICATIONS

2. About the Client
• Volvo Auto India Pvt Ltd is a part of Volvo Car Corporation,
makers of some of the safest automobiles in the world.
• Their cars are built on the principles of safety, quality and
environmental care. Volvo Auto India entered India in 2007.
• In order to grow its business in India, it has entered the Gujarat
market with the opening of a new dealership, Autobots in
Ahmedabad in 2013.
• Ready with 4 Models: S60, S80, XC60, XC90, Volvo Autobots
was launching its first showroom in Gujarat along with the
unveiling of the Volvo S60, a premium range flagship model.

3. Brief
Since it was the launch of a new dealership in Gujarat,
• Focus: Creating a buzz in the city and letting the right people
know about the latest cars to hit the roads.
• Objective: Huge visual impact and Experience of visually
viewing the car a delight.
• Brief:
o Communication of the features of the car in a unique fashion
o Word of mouth promotion across the Target group
o Conversion of hot leads during the launch itself
o PR mileage

4. Ideation and
Conceptualization
What will be Unique about this launch?
• Ideas given by Wild Dreams : Kabuki Curtain Drop, Vertical
Fashion Show, Simulator, Augmented Reality and 3D Projection
Mapping.
• It decided to execute a 3D Mapping and Projection on Volvo
S60.
• The idea was to package the showroom launch as an exclusive
event with a high wow factor and something that had never been
showcased in the city.
• Also, 3D projection mapping was never attempted on a CAR!

5. 3 Pronged Approach-1
SCRIPTING
•Basic story and script was developed.
•A Bond Theme was decided for the opening sequence
because of the latest association of Volvo with 007.
•Since the dealership was named Autobots, elements
from the movie Transformers were incorporated in the
concluding part of the script

6. 3 Pronged Approach-2
INSTALLATION
•Car was identified and measured to last inch.
•A detailed 3D model was created.
•Set was designed keeping in mind the Script and
Projection limitations.

7. 3 Pronged Approach-3
PROJECTION
•Basic mapping testing was done on the car.
•Effects were iterated, edited and finalised.
•Special effects were added.
•Sound and Music was designed & incorporated.

8. Technical Details
DURATION 3 minutes 10 seconds
FRAMES 4560
SET SIZE 20ft X 10ft X 8ft
CAR SIZE 182.2 inch x 73.4 inch
TESTING DURATION 70 hours
PROJECTOR LUMENS 15000 X 1
NO. OF PEOPLE INVOLVED 10
NO. OF MAN HOURS 1600 hours
NO OF DAYS 25

9. Achievements
• The event proved to be a successful attempt at making
through to the LIMCA Book of Records.
• Wild Dreams is the first
company in India to execute 3D
Mapping and Projection on a
car.

10. Results
• Communication of all the features of Volvo S60 in a
unique fashion
• Great Experience and feel good factor for all present
• Tremendous word of mouth across the Target group
• PR mileage on print and radio
• Event attended by close to 1300 people
• Database generation for sales team.
• Test drives were booked for the next 2 months
• 15 cars booked on the day of launch itself

11. Impact
• The viewers were extremely amazed and requested to repeat the
3D projection mapping which was replayed a number of times.
• The launch created a huge buzz among the viewers and the
video of the 3D projection mapping on Facebook has a reach of
more than 7200 views.

12. Client Testimonial
Mr. Dhaval Thakkar, Director of Volvo Autobots said "This
whole concept served us as a cost effective medium to create a
buzz in the market and drive customer bookings. Our internal
agenda was the conversion of 15 car deals which we achieved.
The Swedish delegation was amazed watching the event. This
was a unique experience and we are very happy with the results
of the event".

14. Have a Dream?
write to us at info@wilddreams.in and we will fulfill your wildest
dreams!