The document discusses the evolution of content marketing and different types of content that are effective. It notes that content marketing has been around since early humans created cave drawings, but is now a major focus of digital marketing. Various types of engaging content are discussed, including images, videos, influencer marketing. It provides examples of successful content marketing campaigns from brands like Dove, Kmart, Coca-Cola. It also discusses the importance of platforms like Google+, Quora, and how building engaged audiences on these platforms can help content marketing and SEO. The future of content is predicted to be more visual, consumable and focused on the consumer experience.

2.  Content Marketing growth is about EVOLUTION and not REVOLUTION.
 People have been publishing content since the days of cavemen carvings.
 Content Marketing has been put as the hotspot on marketing through
search engines.
 This is because of the fact that there is rapid fusion in the search and digital
technologies combined with the desire of the consumers to engage in
creative ways.
 Interesting content is a top 3 reason people follow brands on social media.
 Digital marketing has come a long way and content is the new
communication.

4.  We’ve forgotten a basic consumer truth – consumers don’t like ads.
 Luckily, there’s a better way – a much better way: content marketing
through photos, a win-win-win concept that delivers tremendous value:
CONSUMERS receive highly relevant, user driven content related to the
article.
ADVERTISERS can seamlessly integrate the core message conveyed by
the info-graphic.
PUBLISHERS earn new revenue through info-graphics as the revenues
from traditional ads are declining.
 Image based content marketing is the future, plethora of information
and quick understanding delivered by info-graphics remain unmatched
by other mediums.

5. “A PICTURE PAINTS ATHOUSAND WORDS”

9.  If it was five years in the future, would you be reading this presentation
or would you be watching it? As online video continues its inimitable
rise, it's an interesting question to ponder.
 Video is the future of content marketing.
 When it comes to potential reach, video is peerless. YouTube receives
more than one billion unique visitors every month – that's more than
any other channel, apart from Facebook.

10.  If a picture paints 1,000 words then one minute of video is worth 1.8
million, according to a research.

11.  Unilever's Dove campaign, ‘Real Beauty Sketches’, was one of the viral
success stories of the year, attracting over 60 million views so far with its
emotionally powerful message.

12.  Sometimes juvenile humour is the key to consumer’s hearts- as shown by
this ad for US retailer Kmart, getting tens of millions of viewers within
weeks with an ad that repeats the phrase “Ship My Pants”… to promote
its delivery service.

13.  This Coca-Cola ad took Cannes by storm, featuring a ‘Small World
Machine’, linking Indians and Pakistanis via a live communications portal-
getting 2.5 million YouTube views in the process.

14.  Medium is a social publishing platform created by Twitter co-founders
Evan Williams.
 Medium is a poster child for a changing content landscape—and can
give us insight into what’s coming next.
 It is the “YouTube of blogging”

15.  If only there existed a social network where fellow marketers, business
leaders, passionate students, and high-profile investors could easily
engage with one another beyond a casual Tweet or LinkedIn connection!
 Here it is. “Quora is nonetheless a social media platform that promotes
great CONTENT. Because, content sells.”

16.  Building an audience on Google+ may be the smartest thing you do as a
content marketer when it comes to improved search rankings.
 So far, Google+ has been significantly integrated with Google Docs,
Chrome, Google Reader, Gmail, and YouTube.
 In short, Google+ has become the glue that unifies Google’s various
offerings into a seamless whole.
 Being active in Google Plus communities, helping answer queries,
curating helpful content and producing fresh, original, in-depth content
will increase your Google reputation.

17.  Google+ and Content Marketing are the future of SEO.

18.  Content marketing can serve many possible purposes and for some of
those involving influencers can prove beneficial.
 Influencer marketing and content marketing can’t exist without each
other.
 Without influence, content you produce stays stealth and won’t have
impact.
 Without content, you don’t have a way to participate and you won’t
have a voice to, in turn, be influential.

19.  Mindjet, a software startup, had 750,000 customers base around the
world. Many of their long-time customers were starting to feel alienated
from the company.
 They created their first influence marketing program and converted
over 1,300 of the most influential customers from all over the world into
an army of passionate and loyal brand advocates, 88% bloggers.
 The influence marketing team also started Mindjet’s foray on social
media and created Facebook, Twitter and YouTube communities to
develop new brand advocates.
 Their participation, passion and influence helped Mindjet achieve
double the number of customer to 1.5 mn, Increased unique website
visitors by more than 64%, and won six industry and business awards.

20.  ABC News and the United Nations Foundation wanted to connect
millions of moms in the US with moms in developing countries to drive
awareness and action around issues affecting moms and babies
everywhere.
 They leveraged the TapInfluence marketing platform to engage over 800
influencers around the world who created brand-hosted content.
 Influencers then distributed that content on the ABC News and UNF
digital assets as well as on their blogs, Facebook, and Twitter.
 It partnered with more than 800 influencers reaching more than 15.3
million blog readers. The outreach effort achieved 31.2 million total
social media impressions and even sparked a rally on Times
Square which was covered by Good Morning America.

21.  Technology arrived late in the translation services sector. Now that it has
arrived, it is bound to change everything.
 We are entering the Convergence era: translation will be a utility
embedded in every app, device, sign board and screen.
 It will not be perfect, but it will open doors and break down barriers.
 And it will give a boost to the translation industry, which will be
chartered to constantly improve the technology and fill the gaps in
global communications.

22. London Criminal Justice Board - Website Translation
 LCJB wanted a multilingual website to communicate to as broad a sector
of the community as possible the LCJB’s role in all issues pertaining to
criminal justice.
 The translation service provider create a multilingual website for them
in 13 languages namely English, Albanian, Gujarati, Somali, Arabic,
Hindi, Turkish, Bengali, Mandarin, Urdu, Greek, Punjabi and
Vietnamese.

23. The International Cricket Council : Glossary Development and
Translation into 8 languages
 In order to effectively communicate and engage with its target audience,
the ICC has selected a series of resources to localize in order to appeal to
each of its markets, its members, and current and potential fans.
 The "Glossary of Terms" had been developed and translated into Arabic,
French, German, Indonesian, Japanese, Portuguese, Mandarin and
Spanish.
 Through this the ICC has set an ambitious strategic target of more than
doubling the current participation numbers in Affiliate Members to over
1.5 million participants by 2015.

24.  Consumer-Centric.
 More Visuals, Consumable and Snackable.

26. So if you need content marketing for
your brand/product, we would be
delighted to be of help!
Please mail us at info@wilddreams.in
Thank You!