1. Engineered Systems
Principles
Jimmy Pak
Principal Sales Consultant
Oracle Systems Hong Kong

2. Infrastructure the Old Way
Costly
 New server + storage per database
 Servers oversized for high water mark
 IT + DBA staff for procurement,
monitoring, management, upgrades, etc.
Delayed
 Timescales based on IT priorities
 Every change is a project

3. Infrastructure the Old Way
Users Get
 Weeks-months to provision a new DB
 Costly charges for dedicated resources
 Incentives to seek alternatives
IT Gets
 Underutilized server sprawl
 Ever-expanding support burden
 Little funding left for innovation

4. Evolution of Oracle Engineered Systems
Innovation, Value, Choice
Engineered
Traditional
• Sun Blade Server Modules
• SPARC Enterprise M Series
• Sun Storage Arrays…
•
•
Optimized
•
• Siebel CRM
•
• PeopleSoft HCM
•
• Oracle WebLogic Suite …
•
• Platform as a Service
• Software as a Service
• Database as a Service…
Exadata
Exalogic
Exalytics
Oracle Database Appliance
Big Data Appliance
SPARC SuperCluster

5. Oracle Engineered Systems
Hardware and Software Engineered to Work Together
“We will accelerate the Engineered Systems trend…new engineered systems will optimally
combine Oracle software, Oracle silicon and Oracle hardware to deliver extreme
performance, fault-tolerant reliability and improved ease of use.”
- Larry Ellison, Q1 FY12 Earnings Call, September 20, 2011
Oracle Engineered
Systems
• Fastest time to market
• Engineered
• Tested
• Certified
• Deployed
• Upgraded
• Managed
• Supported
Value Proposition
Together
• Highest performance
• Easiest to manage
• Lowest TCO
• Maximum innovation: Focus
of Oracle R&D

6. Oracle Engineered Systems
Exadata
Database
Machine
Exalogic
Elastic Cloud
Oracle
Database
Appliance
Exalytics
In-Memory
Machine
Big Data
Appliance
SPARC
SuperCluster T5-4
Oracle Engineered Systems share the following characteristics in common:
• Expedited time to value
• Easier to manage and upgrade
• Lower cost of ownership
• Reduced change management risk
• One-stop support
• Extreme performance

7. Engineered Systems Improve Time to Market
DIY Integration Has Become Too Cumbersome and Costly
Network
DIY Integration
Engineered Systems
Hundreds of components
Single, optimized platform
10’s of servers
2 servers
Months to deploy
Weeks to deploy
Costly to integrate and test
Pre-integrated, pre-tested
Unpredictable product lifecycles
Oracle’s strategic development platform

8. Typical Platform TCO Breakdown
• Server, storage, network,
application administration
• Facilities management
• 3rd party consulting and services
• In-house R&D
• Test/QA

9. Engineered and Delivered
Exadata / Exalogic vs. BladeSystem
Application
Platform
Layer
OS Layer
Integrated
Blades
Tuned
Compute
Layer
Optimized
Storage
Layer
Networking
Platform
I/O Layer
Identical
Different
Every
Storage
Time
1 Engineered System
162 parts
Unpack to production in hours
Months from start to production

10. The Exadata Difference
Pre-built and optimized out-of-the-box
100%
Performance
Achievement
Performance
Achievement
Custom Configuration
Time (Days)
Assemble
dozens of
components
Measure,
diagnose,
tune and
reconfigure
Test & debug
failure modes
Multivendor
finger
pointing
Time (Months)

11. Engineered System
One standard platform for all workloads

100+ person years of Oracle system engineering
investment
–

Built in and available on day one
Engineered system
–
–
Drivers
–
OS kernel modifications
–
IO configuration
–

Device firmware
Java Middleware stack
Move enterprise IT talent to higher value work

12. Thousands of Identical Implementations
Exadata is the new “Global Standard” for Oracle Database Platforms
Exadata Takes Standardization
to the Next Level…




Standard Technologies
Standard Integration and Tuning
One Support Organization
Standardized Across ALL
Customers World-Wide
Thousands of Identical
Configurations
Spanning Every
Workload and Industry
More: Performant | Reliable | Secure | Supportable

13. Oracle Enterprise Manager 12c
Complete Engineered System Management
• Single, vertically integrated
console for the entire stack
• Deep manageability
built into each tier
•
•
•
•
•
Consolidation Planner
Cloud Design and Setup
Self-Service Provisioning
Elastic Workload Management
Metering and Chargeback
• Complete management of
Exadata, Exalogic, Exalytics,
SPARC SuperCluster
• Proactive support through My
Oracle Support Integration

14. Oracle Support from Database to Disk
ORACLE
PLATINUM SERVICES
Complete. Integrated. Proactive.
No Additional Cost
 24/7 support
 Only available for Engineered Systems
 Specialized Engineered Systems
 Oracle Engineers perform patching
Support Team
 2-hour onsite response to hardware
issues
 New Updates and Upgrades for
Database, Server, Storage, and OS
software
 My Oracle Support proactive
and updates
 Faster and better service during
outages:
5 Minute Fault Notification
15 Minute Restoration or
Escalation to Development
support portal
 "Phone home" automated
service requests (ASR)
30 Minute Joint Debugging
with Development

15. Engineered to Work Together
Oracle Applications Performance on Engineered Systems
 E-Business Suite
–
–
–
8x faster HR and Procurement
transactions
3X faster Order to Cash
transactions
7x faster Accounting
transactions
 PeopleSoft
–
–
5x faster journal post, 40%
faster payroll runs
10X scalability with 3X response
time for HR Self Service
 JD Edwards
–
–
33% improved batch completion
rate
Fastest response time ever
tested across ERP suite
•
Supply Chain Management
–
–
•
•
40% reduction in planning time
Reduced from 6 hrs to 45 min:
POS Demand Analysis
ATG Commerce
– 50% better response time for
online shopping
Enterprise Performance
Management & BI
Applications
– Certified on Exalytics
– More timely interactive & wider
analyses

16. Conclusion

17. One Piece at a Time

18. Engineered for Performance

19. What’s Your Choice?

21. Graphic Section Divider