1. By: Cole Williams

2. Target Audience
• College Students
– Age: 21+
– Limited Income
• Demographic Concentration
– East Lansing
– Ann Arbor

3. Social Media Strategy

4. Rick’s and Facebook
• Customer Interaction
– Birthday’s
– Polls
• Facebook Promotions
– Advertisements
• $12,500 budget
• $1041.66 per month
• $34.24 per day
– Giveaways
• Black Cards

5. Rick’s and Twitter
• Promoted Tweets
• Pay-per-click
• $12,500 budget
• $1041.66 per month
• $34.24 per day
• Live Tweeting
• Trending Hashtags
• #RicksEL
• #RicksAA

6. Mobile Media Strategy
• Instagram
– Visual representation of Rick’s American Café
– Featuring pictures of:
• Beverages/food
• Customers and staff
• Events

7. • Pay-per-click
• $50,000 Budget
– $4,166.66 per month
– $136.98 per day
– $50,000 Budget
• Example keywords:
– No cover
– East lansing Ricks
– Pizza palooza

8. Measuring Success
• Klout
– Facebook
– Twitter
– Instagram
• Google AdWords
– Pay-per-click

9. Marketing Budget
• $100,000 Budget
– Internet Marketing: $50,000
• Google AdWords: $50,000
– Interactive Marketing: $25,000
• Facebook Advertisements: $12,500
• Twitter Promoted Tweets: $12,500
– Traditional Marketing: $25,000
• Billboards
• Radio Advertisements

10. Campaign Goals
• Increase revenue for Rick’s American Café
• Further improve the reputation of Rick’s
American Café