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Why you should love SEO Will Critchlow
Search Why do you care?
In Feb. 2011, Google said they had 2 Billion+ searches/day! Global Search Volume Growth  Millions of Searches (Monthly) Data via Comscore Qsearch: http://www.comscore.com
Search Engine Optimisation This is a really bad word
Short term manipulation can work but it’s a bad strategy if you are building a business
Skate to where the puck will be
Be the best Appear the best
Be the best Appear the best All about SIGNALS All about AWESOME
Unnaturally attempting to appear the best is not a good look
“Good but not famous” is just as bad: I call this “hipster SEO”
Get your content signals right
Get your technical signals right
Get your fame signals right
Across the culture If you don’t want to get beaten I love showing examples for this
You can inspire with examples from any industry
Compare sites like oyster with more established players in the travel space
If it’s possible in the finance space, it’s possible in any industry
Everyone can help Yep, even the CEO
Videos are now available of our #linklove conference in London and New Orleans: www.distilled.net/store
Why you should love seo
Why you should love seo
Why you should love seo

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