The Back to Basic presentation by Neil Jansson at MassiveHACk in Durban, 24 August 2018 at Design Factory

2. NEIL
ABOUT
@NeilJansson

3. #MASSIVEHACK
WHAT I’LL TALK ABOUT TODAY
▸ BACK IN THE DAY - what did we do before digital?
▸ HOW DO WE START - where do we even?
▸ WHAT DO WE WANT TO BE KNOWN FOR - travellers, tourists and locals
▸ CAPTURE AND RETAIN - what they really care about, who is they,and how?
▸ ENABLE- what, who and how?

4. BACK IN THE
DAY

7. HOW?

8. #MASSIVEHACK

10. KNOWN
FOR?

11. CAPTURE &
RETAIN

13. ENABLE