1. Why Blogging Should be the Hub of Your Social Media Efforts March 9, 2011 Will Davis will@rightsourcemarketing.com 410.925.6626 twitter.com/willdavis/

2. About Right Source Marketing Unique hybrid model Tracking and performance are key We don’t just execute, we educate 2

3. Client Experience: 3

4. Recommended Approach to Marketing Efforts 4

5. Blog as Your Social Media Hub 5

7. A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.

8. A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.6

9. Blogging Platforms The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com Template approach vs. Custom design 7

10. Why Talk Blogging Now? WANT TO GET LEFT BEHIND AGAIN? 8

11. Why Talk Blogging Now? WANT TO GET LEFT BEHIND AGAIN? 9

12. Social Media Growth 10

14. Corporate blog

15. Professional blog11

17. Product blog

18. Micro blog12

19. Typical Blog Components Header/Title Ad Navigation Ad Post Subscription Offer Blogroll 13

21. Why Should Organizations Blog - SEO #1 Ranking 15

22. Why Should Organizations Blog - SEO 16

23. Why Should Organizations Blog - LEADS According to HubSpot, marketers with blogs generate 67% more leads. 17

25. Thought leadership

26. Transparency

27. Building community and engagement

28. Public relations/crisis management

29. Customer service…The Same Reasons Organizations Get Involved in Social Media 18

30. Common Blogging Objections “This is going to require a lot of time and resources.” “Our legal department has hangups with blogging.” “We don’t have enough to say.” “We don’t want to take away valuable employees from their primary roles.” “We’re afraid of opening ourselves up to complaints and criticism.” “We’re not great at conversational marketing.” “It’s going to be hard to measure.” 19

32. Informational: Provide information on a topic

33. Reviews: Product or service reviews

34. Lists: Top 10s, Top 5s, Top 50s, etc.

35. Interviews: Recap discussion with interesting people

36. Case Studies: Show problem/solution/results

37. Link: Providing a link to an interesting article

38. Contrast: Compare two options

39. Rant: Bring the passion

40. Research: Recap your study or someone else’s

41. Predictions: Tell us what will be hot in the coming year/quarter/etc.20

42. How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words. 21

43. How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting. 22

45. The Blog as Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories Social media without a blog limits your use of social media to brief thoughts with no depth attached

46. How To Market Your Blog & Blog Content Website 25

47. How To Market Your Blog & Blog Content Email 26

48. How To Market Your Blog & Blog Content Twitter 27

49. How To Market Your Blog & Blog Post Facebook 28

50. How To Market Your Blog & Blog Post LinkedIn 29

51. How To Market Your Blog & Blog Post Technorati 30

52. How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS 31

53. How To Market Your Blog & Blog Post 32

54. Measuring Your Blog’s Success - Quantitative Visitors & Sources Content & Stickiness 33

55. Measuring Your Blog’s Success - Quantitative 34

56. Measuring Your Blog’s Success - Quantitative 35

57. Measuring Your Blog’s Success - Qualitative What do you want to get out of it? Branding & Awareness Component Narrowcasting a Message “Skip the First Meeting” 36