Personal Information
Organización/Lugar de trabajo
Greater New York City Area, NY United States
Ocupación
Motivational Speaker, Personal Branding Pioneer, Social Branding Consultant, Eternal Optimist
Sector
Education
Sitio web
www.williamarruda.com
Acerca de
I had no intention of being an entrepreneur.
I was working in corporate branding for IBM/Lotus and I loved my job - cool products, amazing colleagues! And branding was ‘my thing’.
Then everything changed.
In July 1997, I read Tom Peters’ now-iconic Fast Company article "The Brand Called You." Here were my two great passions – branding and people - joined in an exhilarating alchemy called personal branding!
Soon after reading the article, I was given the opportunity to lead the Lotus branding efforts in London/Paris – and I couldn’t pass that up. So I pursued an exciting European adventure until I could no longer ignore the pull of personal branding. I'd found my calling.
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