ICT role in 21st century education and it's challenges.
Unit 15
1.
2. –
Level 3 Cambridge Introductory Diploma in Media
Full Name: William Eze
Candidate No.: 1118
Center Name: St Andrews Catholic School
Centre No.: 64135
Unit 15:
Print Based Advertising
St. Andrew’s Catholic School –
Unit 15 Overview
3.
4.
5.
6.
7.
8. Aims and
Objectives
The promoters for the
Reading & Leeds Festival
2016 promoted and
announced upcoming acts
available for the festival. They
do this each year by giving
away posters and flyers
around the area and this has
helped build awareness and
popularity amongst the
Festival. This festival can help
build popularity for upcoming
and already established stars.
They bring in popular stars to
increase ticket sales and
popularity for the festival.
Consumers will also be able
to check on more available
acts for Reading.http://www.readingfestival.com/information
9. Target Audience
https://infogr.am/Target-audience-research-analysis
The chart above displays the age demographic for the target audience for Reading
festival goers are of ages 16-25. The Stereotypes for the demographic are depicted as
students who revise for exams, attend social event and are involved in drug use (i.e.
Marijuana). According to the theory of Maslow’s hierarchy of human needs, this can
compared to the age demographic due to the social experience of having a large social
group and being included. My festival needs to replicate this similar target audience as
they can determine the success of my festival.
10. Target Audience
https://infogr.am/Target-audience-research-analysis
The chart above me describes the gender divide and the amount of fans depending on
gender. The fact most of the artists at Reading are males can contribute to this marginal
divide. There is a high following for Reading goers for women but men dominate the
percentage% overall. The theory of David Morley’s audience theory can be related to
this as the intended target audience would prefer to read a specific page or topic on a
specific male/female artist/band. For Golden Era magazine’s festival, I may appeal to
the typical audience and show male dominated artists/groups in my festival.
11. Target Audience
https://infogr.am/Target-audience-research-analysis
The chart above me shows the social class group for the average goers of Reading
festival attenders. The age demographic is of ages 16-25 and so many goers are still in
full-time education. To buy camping equipment is only expensive to some students as
some may have part time jobs and some teens can’t afford to buy camping equipment
due to high costs. The camping equipment could create ‘diversion’ (Blumer and Katz) as
the students can escape from other goers at the festival as a form of escapism from their
studying and have some space.
12.
13.
14.
15. Reading tend to use mainly
print based media to promote
their festival every year. They
do have synergy with social
media links, Facebook and
Twitter. They regularly post
information on their pages
talking about the upcoming
acts and events. Last year,
they created an app where all
details can be found and with
their audience, they were able
to get 10s of thousands of
downloads. This can be
referred to as Technological
Convergence. Reading have
their own website and there
you’re able to find information
on the line up as well as
buying tickets for festivals and
you can find all the latest
news.
http://www.readingfestival.com/
Social Media Links:
https://twitter.com/OfficialRandL
https://www.facebook.com/OfficialReadingFestival
16. The line ups for the
event is usually revealed
towards the build up to
the event. They release
posters and adverts
(print based media) that
have a similar colour
scheme (red, white and
yellow) as it has a
reputation for using the
same colour scheme and
its instantly a reminder to
any mainstream that it’s
a reading poster. The
main convention that is a
regular is the enlarged
names of the top stars to
signify their importance
and high relevancy in the
music industry.
23. The line ups for the
event is usually revealed
towards the build up to
the event. They release
posters and adverts
(print based media) that
have a similar colour
scheme (red, white and
yellow) as it has a
reputation for using the
same colour scheme and
its instantly a reminder to
any mainstream that it’s
a reading poster. The
main convention that is a
regular is the enlarged
names of the top stars to
signify their importance
and high relevancy in the
music industry.
24. They used old collections of
videos as a type of montage to
convey to the consumer that the
reading festival is a long lasting
memory that will be remembered
forever. They included specific
bands that are popular because
that’s what everyone will be
interested in. They included this
phrase; ‘IT’S BEEN A LONG,
LONG ROAD’. This phrase
conveys that they promote the
event for a long time and they
have the audio visual just a few
weeks before the festival to
convey it as a ‘relief’ as the
regular goers have waited so
long.
25.
26.
27.
28.
29.
30.
31.
32. Mindmap
Mindmap for
Vision Festival
Advertisement
Marketing: Marketing is mandatory for the popularity and the attention my festival will be
receive. One of the forms of marketing that my festival will be involved in is a print based
advertisement. My magazine; Golden Era, will be sponsoring the event and the use of a
print based advertisement is easier and much more accessible for everyone to observe. I
want my advertisement to appeal to my audience as I want them to be convinced that
they should attend the event and have them think about how good the music will be at
the event.
Colour Scheme: I want my scheme
to reflect to that of my inspiration;
Reading. My colour scheme is dark
blue, light blue and white. My
scheme is similar to Reading’s
because it has a simple 3 colour
scheme that can be replicated.
Frequency of Release: Typically, like
any other festival, I aim to release the
main headliners as my first source of
information and then more acts will be
leaked as time goes on nearer to the
event. This gives people time to
decide whether or not they should
consider going to the festival. The
campaign will start from early
February up until the last few weeks
leading up to the festival.
Logo Names: My magazine; Golden Era, will be
sponsoring the festival. The name is very simple and
is a reflection of what we do everyday. The name is
called; VISION.
Slogan: The slogan for my festival
is; vision yourself, Vision it,
vision enjoyment. I chose this
slogan because it’s a reflective
thought that can reflect the actions
of my audience.
33.
34.
35.
36.
37. The top of the advertisement, you
have the name of the venue
displayed at the top corner of the
advertisement. This is needed
for readers who want to know
where the festival venue is.
The acts and groups
are split up based on
the given dates for
their
performances/sets.
Whether it’s set at
Reading or Leeds,
this is set up in a way
to give you
excitement for what
days your favourite
performers are doing
their sets.
For the colour scheme, the colour match with the
yellow, orange and red really compliment each other
as nothing seems out of place and it really mixes well
together. I will ‘repeat’ – (Steve Neale) the simple 3
colour scheme method but I will have purple,
light/dark blue and white as my main colour scheme
as it really reflects well together and there’s nothing
‘odd’ about random colour mixing.
43. ProductionPlan
Week beginning: Monday 4th March 2017
Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Sunday 10th
A budget will be
made and the
money will be
distributed
amongst
promotion,
marketing and
designing of
advertisements/p
osters.
Everything from
promotion to
advertising will
be discussed
and ideas will
be thought
through.
The designing
and process of
flyers and
adverts will start
to be developed.
Billboard
designs will start
to be developed
Everyone will
continue with
developing
designs for
advertisement
on bus and
posters will be
made.
N/A N/A
Complete by
Monday 4th
March 2017
Complete by
Thursday 7th
March 2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017/ Monday
11th March 2017
Complete by Complete by
Monday 11th Tuesday 12th Wednesday 13th Thursday 14st Friday 15th Saturday 16th Sunday 17th
Development
should be done
and designs
should now be
made for the
posters and
advertisements.
Development will
be continued and
a quote will be
given to us to
determine how
much the cost
The posters and
advertisements
will be given to
us for the quote
and we will
determine how
much money will
be given to us for
the printing of the
posters
The posters
should be nearly
finished and sent
off for final
approval.
The posters and
advertisements
will be finished
for today and
sent off for
approval then
sent to the
company to have
them printed.
N/A N/A
Complete by
Friday 15th
March 2017
Complete by
Wednesday 12th
March 2017
Complete by
Thursday 14th
March 2017
Complete by
Friday 15th
March 2017
Complete by
Friday 18th
March 2017
Complete by Complete by
44. ProductionPlan Week beginning: Monday 4th March 2017
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
The price is
determined for the
distribution of
posters and bus
advertisements.
A plan for location
of adverts should
start to be
developed and
should be done by
Thursday. The
following locations
that will have
posters around the
area will be
London, Kingston
and Manchester
We will receive the
posters and
advertisements for
the festival then we
plan where it will
be located.
An audio visual will
be made by
Monday 25th March
2017. Also, the
posters and
advertisements for
location should be
done by today.
An audiovisual will
still continue to be
made and finished
by Monday 25th
March 2017.
N/A N/A
Complete by
Monday 18th
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Monday 25th
March 2017
Complete by Complete by
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 31st
The audiovisual
should be done by
today and the
marketing team
should receive the
posters today.
The plans to tag
posters in chosen
areas will be
finalized.
The audio visual
will drop today and
be uploaded on all
platforms of social
media.
The first half of
posters will be
released in some
areas that have
been chosen. The
first half will be
posted around
Kingston and
Manchester
The second half
(last batch) of
posters will be
released in some
areas that have
been chosen. The
other half will be
posted around
London
N/A N/A
Complete by
Monday 25th
March 2017
Complete by
Tuesday 26th
March 2017
Complete by
Wednesday 27th
Complete by
Thursday 28th
Complete by
Friday 29th
Complete by Complete by
58. My intended target audience for the
festival will compromise of mostly teenagers
and young adults aged between
18-24+. The categories for them in the
socio-economic group will be between C1-E
with a low-medium spending power as most
will have low paying skilled jobs. I’ve set my
price at a fairly high but affordable price to
make it more appealing for my socio-
economic target audience.
63. 03 Misleading advertising is one of the first issues that will be considered.
Misleading advertising is when a company makes claims that are false and
this is what we definitely will not do. I’ve related this regulatory body to my
festival as I believe that any false advertising could jeopardize the impact of
my festival, for example, if I was to say it was free then I charged money for the
tickets then it’s a huge breach of code in the regulatory bodies code.
08 Promotional Marketing is another topic that will be considered.
Promotional marketing is a message that has an incentive to persuade a chosen
target audience to take action. I’ve related this regulatory body to my
festival as I send a message that makes my audience take immediate action
(buy a ticket).
https://www.cap.org.uk/Advertising Codes/Non-
Broadcast.aspx
04 Harm and Offence is another regulatory body that will be considered for my
festival. Harm and offence is the use of work/content that can offend some people.
this is relatable to my festival as I need to advertise the festival without offending
anyone and keeping it safe. I need to make sure there are no ‘unsafe practices’
as I will be breaching the regulatory body and this could affect the reputation of my
festival.
100. ProductionPlan
Week beginning: Monday 4th March 2017
Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Sunday 10th
A budget will be
made and the
money will be
distributed
amongst
promotion,
marketing and
designing of
advertisements/p
osters.
Everything from
promotion to
advertising will
be discussed
and ideas will
be thought
through.
The designing
and process of
flyers and
adverts will start
to be developed.
Billboard
designs will start
to be developed
Everyone will
continue with
developing
designs for
advertisement
on bus and
posters will be
made.
N/A N/A
Complete by
Monday 4th
March 2017
Complete by
Thursday 7th
March 2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017/ Monday
11th March 2017
Complete by Complete by
Monday 11th Tuesday 12th Wednesday 13th Thursday 14st Friday 15th Saturday 16th Sunday 17th
Development
should be done
and designs
should now be
made for the
posters and
advertisements.
Development will
be continued and
a quote will be
given to us to
determine how
much the cost
The posters and
advertisements
will be given to
us for the quote
and we will
determine how
much money will
be given to us for
the printing of the
posters
The posters
should be nearly
finished and sent
off for final
approval.
The posters and
advertisements
will be finished
for today and
sent off for
approval then
sent to the
company to have
them printed.
N/A N/A
Complete by
Friday 15th
March 2017
Complete by
Wednesday 12th
March 2017
Complete by
Thursday 14th
March 2017
Complete by
Friday 15th
March 2017
Complete by
Friday 18th
March 2017
Complete by Complete by
101. ProductionPlan Week beginning: Monday 4th March 2017
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
The price is
determined for the
distribution of
posters and bus
advertisements.
A plan for location
of adverts should
start to be
developed and
should be done by
Thursday. The
following locations
that will have
posters around the
area will be
London, Kingston
and Manchester
We will receive the
posters and
advertisements for
the festival then we
plan where it will
be located.
An audio visual will
be made by
Monday 25th March
2017. Also, the
posters and
advertisements for
location should be
done by today.
An audiovisual will
still continue to be
made and finished
by Monday 25th
March 2017.
N/A N/A
Complete by
Monday 18th
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Monday 25th
March 2017
Complete by Complete by
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 31st
The audiovisual
should be done by
today and the
marketing team
should receive the
posters today.
The plans to tag
posters in chosen
areas will be
finalized.
The audio visual
will drop today and
be uploaded on all
platforms of social
media.
The first half of
posters will be
released in some
areas that have
been chosen. The
first half will be
posted around
Kingston and
Manchester
The second half
(last batch) of
posters will be
released in some
areas that have
been chosen. The
other half will be
posted around
London
N/A N/A
Complete by
Monday 25th
March 2017
Complete by
Tuesday 26th
March 2017
Complete by
Wednesday 27th
Complete by
Thursday 28th
Complete by
Friday 29th
Complete by Complete by
114. Safe Working Practices
Colour Swatch for GE Magazine:
When making my last few adverts for the festival on
Photoshop CS6, I had to make sure I used the right
colours and that there was no inconsistency with the
original colours’ shade. I used the text tool, paint
bucket, cropping, paint brush tool, and the colour
swatch to make sure the consistency was fluid during
the production of the advertisements. It was important
that the colours were consistent as I need to increase
brand identity to make my brand more known and
familiar.
122. Mindmap
Mindmap for
Vision Festival
Advertisement
Marketing: Marketing is mandatory for the popularity and the attention my festival will be
receive. One of the forms of marketing that my festival will be involved in is a print based
advertisement. My magazine; Golden Era, will be sponsoring the event and the use of a
print based advertisement is easier and much more accessible for everyone to observe. I
want my advertisement to appeal to my audience as I want them to be convinced that
they should attend the event and have them think about how good the music will be at
the event.
Colour Scheme: I want my scheme
to reflect to that of my inspiration;
Reading. My colour scheme is dark
blue, light blue and white. My
scheme is similar to Reading’s
because it has a simple 3 colour
scheme that can be replicated.
Frequency of Release: Typically, like
any other festivals, I aim to release
the main headliners as my first source
of information and then more acts will
be leaked as time goes on nearer to
the event. This gives people time to
decide whether or not they should
consider going to the festival. The
campaign will start from early
February up until the last few weeks
leading up to the festival.
Logo Names: My magazine; Golden Era, will be
sponsoring the festival. The name is very simple and
is a reflection of what we do everyday. The name is
called; VISION.
Slogan: The slogan for my festival
is; vision yourself, Vision it,
vision enjoyment. I chose this
slogan because it’s a reflective
thought that can reflect the actions
of my audience.
123.
124.
125.
126. Mindmap
Mindmap for
Vision Festival
Advertisement
Marketing: Marketing is mandatory for the popularity and the attention my festival will be
receive. One of the forms of marketing that my festival will be involved in is a print based
advertisement. My magazine; Golden Era, will be sponsoring the event and the use of a
print based advertisement is easier and much more accessible for everyone to observe. I
want my advertisement to appeal to my audience as I want them to be convinced that
they should attend the event and have them think about how good the music will be at
the event.
Colour Scheme: I want my scheme
to reflect to that of my inspiration;
Reading. My colour scheme is dark
blue, light blue and white. My
scheme is similar to Reading’s
because it has a simple 3 colour
scheme that can be replicated.
Frequency of Release: Typically, like
any other festival, I aim to release the
main headliners as my first source of
information and then more acts will be
leaked as time goes on nearer to the
event. This gives people time to
decide whether or not they should
consider going to the festival. The
campaign will start from early
February up until the last few weeks
leading up to the festival.
Logo Names: My magazine; Golden Era, will be
sponsoring the festival. The name is very simple and
is a reflection of what we do everyday. The name is
called; VISION.
Slogan: The slogan for my festival
is; vision yourself, Vision it,
vision enjoyment. I chose this
slogan because it’s a reflective
thought that can reflect the actions
of my audience.
142. Question 1 was asking about appropriate dress
sense. This question is useful as the pitch
reflects how well I present myself and the
festival project. If I dress well, the festival will
most likely be well addressed and planned out.
143. Question 2 was asking about learning anything
from my pitch. This question is useful as I need
to know if my pitch was well delivered and the
information was mentioned well enough for for
my audience to remember the key points of my
festival such as the budget summary, proposal
and production plan. 100% of people said that
they learned a lot from the pitch.
144. Question 3 was asking about what the
audience’s favourite topic was from the pitch.
There were some mixed answers, some said
that the Photoshop work was impressive while
the proposals were very well detailed.
145. Question 4 was asking about how appropriate
my colour scheme is. 100% of people
mentioned how my colour scheme was
appropriate for my advertisements. This
question is useful as I need to know if my
colour scheme was appropriate so I can make
any necessary changes to my Photoshop
advertisements.
146. Question 5 is similar to Question 4 as both
mention colour scheme. This question however
is asking overall if the colour scheme used for
the advertisements were appropriate and a
comment responded saying ‘Yeah’. This
comment helped me to ensure if any changes
were to be made to my advertisements.
147. Question 6 was asking about any changes to
my pitch that I should make. One comment
observes how I need to mention social media
and add it to my Photoshop advertisements.
Another comment observes how I need to make
more eye contact with my audience.
148. Question 7 was asking for a rate of out 10 on
how well the pitch was delivered and if the
content was informative. One person rated my
pitch a 9/10 while another one rated the pitch
an 8/10.
149. Question 8 was asking about if anyone enjoyed
the pitch. 100% of people said that they
enjoyed the pitch and the information provided
was very useful.
155. ProductionPlan
Week beginning: Monday 4th March 2017
Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Sunday 10th
A budget will be
made and the
money will be
distributed
amongst
promotion,
marketing and
designing of
advertisements/p
osters.
Everything from
promotion to
advertising will
be discussed
and ideas will
be thought
through.
The designing
and process of
flyers and
adverts will start
to be developed.
Billboard
designs will start
to be developed
Everyone will
continue with
developing
designs for
advertisement
on bus and
posters will be
made.
N/A N/A
Complete by
Monday 4th
March 2017
Complete by
Thursday 7th
March 2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017
Complete by
Friday 8th March
2017/ Monday
11th March 2017
Complete by Complete by
Monday 11th Tuesday 12th Wednesday 13th Thursday 14st Friday 15th Saturday 16th Sunday 17th
Development
should be done
and designs
should now be
made for the
posters and
advertisements.
Development will
be continued and
a quote will be
given to us to
determine how
much the cost
The posters and
advertisements
will be given to
us for the quote
and we will
determine how
much money will
be given to us for
the printing of the
posters
The posters
should be nearly
finished and sent
off for final
approval.
The posters and
advertisements
will be finished
for today and
sent off for
approval then
sent to the
company to have
them printed.
N/A N/A
Complete by
Friday 15th
March 2017
Complete by
Wednesday 12th
March 2017
Complete by
Thursday 14th
March 2017
Complete by
Friday 15th
March 2017
Complete by
Friday 18th
March 2017
Complete by Complete by
156. ProductionPlan Week beginning: Monday 4th March 2017
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
The price is
determined for the
distribution of
posters and bus
advertisements.
A plan for location
of adverts should
start to be
developed and
should be done by
Thursday. The
following locations
that will have
posters around the
area will be
London, Kingston
and Manchester
We will receive the
posters and
advertisements for
the festival then we
plan where it will
be located.
An audio visual will
be made by
Monday 25th March
2017. Also, the
posters and
advertisements for
location should be
done by today.
An audiovisual will
still continue to be
made and finished
by Monday 25th
March 2017.
N/A N/A
Complete by
Monday 18th
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Thursday 21st
March 2017
Complete by
Monday 25th
March 2017
Complete by Complete by
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 31st
The audiovisual
should be done by
today and the
marketing team
should receive the
posters today.
The plans to tag
posters in chosen
areas will be
finalized.
The audio visual
will drop today and
be uploaded on all
platforms of social
media.
The first half of
posters will be
released in some
areas that have
been chosen. The
first half will be
posted around
Kingston and
Manchester
The second half
(last batch) of
posters will be
released in some
areas that have
been chosen. The
other half will be
posted around
London
N/A N/A
Complete by
Monday 25th
March 2017
Complete by
Tuesday 26th
March 2017
Complete by
Wednesday 27th
Complete by
Thursday 28th
Complete by
Friday 29th
Complete by Complete by
157. I’ve used the same picture. However,
the quality of the picture has been
varied to know what the best color
range should be for my black
and white poster. The range has been
used to determine what contrast
best suits the design of the poster.
164. Safe Working Practices
Colour Swatch for GE Magazine:
When making my last few adverts for the festival on
Photoshop CS6, I had to make sure I used the right
colours and that there was no inconsistency with the
original colours’ shade. I used the text tool, paint
bucket, cropping, paint brush tool, and the colour
swatch to make sure the consistency was fluid during
the production of the advertisements. It was important
that the colours were consistent as I need to increase
brand identity to make my brand more known and
familiar.
165.
166.
167.
168. Client
Feedback 1
In my witness statement, I needed to add
more social media convergences to my
advertisements so I added I links from
Instagram, Snapchat and Facebook.
Before
After
Social Media
Convergences
169. Client Feedback 2
In my witness statement, I needed to add
another slide toward the end of my pitch
where I add in a link for everyone else to
assess my pitch. I have now added in a slide
where you can assess my pitch on Survey
Monkey.
I have now added in a
slide where you can assess
my pitch.
170. Client Feedback 3
In my witness statement, I needed to add
another slide after the production plan where
there’s a layout of where I add in my
production schedule for my pitch. I have now
added in a slide on my production schedule.
I have now added in a slide
on Production Schedule
for my festival
171. Client Feedback 4
In my witness statement, I needed to add
another slide after my production plan in my
pitch. I added in the slide on Launch dates.
I have now added in a slide
on Launch Dates for my
festival
172. Client Feedback 5
In my witness statement, I needed to add
another slide toward the end of my pitch
where I add in the final advertisements for my
festival. I have now added in a slide where
you can assess my pitch on Survey Monkey.
I have now added in a slide
on Final Advertisements
for my festival.
173.
174. My festival of inspiration is Reading & Leeds.
Apart from the colour scheme, the style and
layout is very similar and I have followed the
same approach as Reading to ensure my
festival replicates the style and looks as similar
as it can. The colour scheme for my festival is
dark purple, dark blue, blue and white. This can
be seen in my advertisement. The difference
between my festival design and Reading’s is
that my advertisement has social media
convergences that can direct you to my festival’s
social media pages.
175. The Campaign Message links to my advertisements
as I have mentioned the dates of the festival. I’ve
also mentioned which artists will be performing at
the festivals. The sponsors have been mentioned as
well, they’re centred in the middle and the festival is
sponsored by magazine; ‘GE’. The ‘USP’ is also
shown in the festival line up as the style and
popularity of the music is diverse and varied.
