William Higham

London, United Kingdom, London United Kingdom

Founder & Senior Consumer Strategist

Apparel / Fashion

I run consumer trends consultancy Next Big Thing. We provide early warning of future consumer trends. We use consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. Our tailored trend interpretation and trend and innovation workshops provide actionable, innovative business solutions for today – and tomorrow. We also run trend focused, future-facing primary (qualitative and quantitative) and secondary (trend reports) research campaigns across a range of industries and demographics. Brand clients range from BBC to HSBC, 02 to MTV, Sainsbury's to Thomas Cook; agency clients from Mindshare to Mediacom.