With limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? kiss: keeping it short & sweet could be the answer.

1. kiss: social media strategy
for entrepreneurs.
with limited resources, how should entrepreneurs engage in this
time consuming but very much needed marketing strategy?
kiss: keep it short & sweet
by Sarah Chong, writer of Penn Olson

2. 1. you need a blog.
Because...
‣ Each blog post will reveal on a more intimate level what
your business is to your customers
‣ It helps you deliver news more informally
‣ Whenever you write something helpful, it builds your online
credentials
‣ It provides you with a channel to communicate with the
rest of the world
‣ It helps you build your online presence
by Sarah Chong, writer of Penn Olson

3. 1. you need a blog.
What should you write?
‣ Content should be relevant to your company or product
‣ Sharing company happenings and gossips :)
- Portray a fun image
- Everyone like to work with someone fun
‣ News that your target consumers are interested
‣ Remember that the content you write must add-value to the
web community
by Sarah Chong, writer of Penn Olson

4. 1. you need a blog.
A blog post can be as short as this:
By
by Sarah Chong, writer of Penn Olson

5. 1. you need a blog.
Blog + Company Website
‣ Recommended to host blog under company website
‣ Drives traffic
‣ Improve search engine visibility
Note: No one is a born blogger and you’ll bound to make mistakes along the way. Like how
you build your business, a blog takes time to show its effectiveness.
by Sarah Chong, writer of Penn Olson

6. 2. fb, twitter or both.
‣ Don’t listen to the hype. Use what your current and potential
consumers are using
‣ Pick the media suitable for your business
‣ Check based on geographic, age and gender via Facebook social
statistic. (We have a post on it.)
‣ For Twitter, make use of the real time search engine and observe
what’s being tweeted
‣ You should be able to assess if there is a market and also check for
competitors on Twitter
Note: There are other social media sites out there preferred by different users in different geographical
locations. Don’t limit your considerations to Facebook and Twitter.
by Sarah Chong, writer of Penn Olson

7. 3. should i create videos.
‣ Creating a video requires experience and intense planning
‣ But if you’re confident to create a good one, the rewards are
unlimited
‣ Don’t forget to upload them to YouTube!
‣ It makes your video easily embeddable everywhere and also
helps expose it to thousands of YouTubers
‣ Catch this simple example created by a learning center business,
featuring a hamburger eating competition for kids.
by Sarah Chong, writer of Penn Olson

8. 4. bookmark your post.
Why bookmark?
Bookmarking your posts to the above sites helps expose your blog to a wider
audience. What’s more, these people are ready to give you their honest opinions.
(Digg it if it is good and bury it if it is bad!)
You can find out more about social bookmarking here.
‣ Share them with the world through social bookmarking! Here are some sites to
start with:
- Digg
- Delicious
- StumbleUpon
- Reddit
- Twine
by Sarah Chong, writer of Penn Olson

9. 5. measure & improve.
‣ It is important to utilize web analytics to track your website performance
‣ It informs you of your audience’s favorite posts and gives you hints to areas that
need improvement.
‣ You can also see where your traffic is coming from, which is essential to
measure each social media effectiveness.
by Sarah Chong, writer of Penn Olson

10. 6. summary.
blog: Speak to the rest of the world. Regular short posts with visuals are cool
enough. Related news articles about your industry will add value to your
readers. Add in your own insights and views if possible for originality.
twitter: Random babbling helps to make you more approachable. Don’t
act like a robot. Humanize your brand and socialize with your followers (5 tweets
is the rough limit for official updates only).
by Sarah Chong, writer of Penn Olson

11. 6. summary.
facebook: Unlike Twitter, babbling via a Facebook page seems
inappropriate. Let it be professionally casual. But then again, it is your call to
create the brand persona that your customers are attracted to.
youtube: Create a video only when you have the time. Embedding other
people’s videos seems to be a more efficient choice.
social bookmarking: Submit your content only if you think it is
worthy.
by Sarah Chong, writer of Penn Olson

12. 6. summary.
by Sarah Chong, writer of Penn Olson

13. end.
Catch the full post here
by Sarah Chong, writer of Penn Olson