In this presentation, leading European shoe manufacturer, Gabor, shares details on the rollout of their Magento Order Management project to the German market. Find out how they created a seamless commerce experience using Magento Commerce 2 and Magento Order Management to a create an endless aisle experience.

2. COMMERCE EXPERIENCE
THE

3. Dr. Markus Reheis
CMO | Gabor Shoes AG
Stefan Willkommer
CEO | TechDivision GmbH

4. Video

5. HISTORY

6. CHALLENGE
THE

7. 5000
Retailer
20.000
POS
60
Countries
80%
of Sales via
retail
GABOR IN DEPENDENCY OF COMMERCE

8. Retailer
THE PAIN
Customer

9. Stationary Commerce is under pressure, dramatically losing market
shares, Online share keeps on growing.
That’s 30% online share right now in Germany.
Will stationary commerce be our downfall?
Insolvent Insolvent Insolvent
DOWNFALL OF COMMERCE

10. Commerce Experience so farNo D2C

11. SOLUTION
THE

12. Online Offline
MULTI RETAIL MARKETPLACE
THE

13. WIN-WIN SITUATION FOR GABOR, MERCHANTS
AND CUSTOMERS

14. Webshop
MRM Allocation
Allocation
Accepting
Fulfillment Request
Fulfillment
Retailer
Gabor
Purchase Order
PSP
Marketplace Commission
BUSINESS MODEL
THE

15. TECHNOLOGY
THE

16. PSP
Carrier
DHL DPD UPS / etc.
Credit Card, Billing
PayPal / etc.
ERP
User
Customer / Client
Staff Admin
MC
MOM
Cloud / On-Premise
Cloud
Analytics
Magento BI
CRM
Mark. Automation
3rd
Party
Standard products
Product Data
Central
ERP/
POS
ERP/
POS
ERP/
POS
M2IF PipeLines

17. WEBSHOP
Order
MRM
Allocation
up to
3 times
2 hrs
Retail first
Brick &
Mortar Gabor
Customer
up to 3 splits
Shop 1 Shop 2
Central
Warehouse
Customer
Customer
SOURCING

18. EXECUTION
THE

19. • Kick-Off Workshop to start project
• Implementing templates according to CI- and UX- requirements
• Implementing needed Custom-Features
• Integration of existing IT-Infrastruktur (ERP)
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
10/2016PROJECT START

20. • Online-Shop for employees launched as Closed-Beta
• Integration and adaption of Magento Order Managements (MOM)
• Testing all Payment- Interfaces
• Connecting the Gabor Central Warehouse
• Testing and optimizing the Fulfilmentprocesses
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
4/20171MILESTONE

21. • Connecting the first Gabor Store to MOM
• Successive extension of the user groups (employees of Gabor/ service
provider)
• Comprehensive test purchases including return processing
• Testing all processes (Order, delivery, retour) under Live- conditions
• Successive Optimization based on the test results
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
2 10/2017MILESTONE

22. • Soft-Launch of the marketplace via a first press report
• Invocation only possible over direct link, no integration in the official online
appearance yet
• Connecting prime, extern Merchants to the marketplace
• Ongoing testing and monitoring of all important parameters
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
3 12/2017MILESTONE

23. • In February 2018, the Gabor marketplace was officially launched and will act
as a future entry into the Gabor-world under www.gabor.de
PROJECT START MILESTONE 1 MILESTONE 2 MILESTONE 3 OFFICIAL LAUNCH
2/2018OFFICIAL LAUNCH

24. Magento Multi Retail
Marketplace Use Cases

25. STORE FULFILLMENT

26. Web
Mobile
Stores
Customer Service
Digital Touchpoints
INVENTORY LOCATIONS
MRM
MULTI SELLING CHANNELS AND
Central Warehouse
Single Retail Store
Retail Store Networks
Flagship Stores

27. CUSTOMER
SERVICE

28. ENDLESS AISLE

29. GABOR
SALES
GENERATOR

30. STATISTICS
AND FACTS

31. 400
by the end
of the year
+100%
Revenue
every month
50%
Of Online orders
go to
Brick & Mortar
+20%
In Store sales
through
Endless Aisle
+30%
Turnover in
Stores
participating
80 STORES ON BOARD

32. week 2 3 4 5 6 7 8 9 10 1
1
12 13 14 15
Sales / week Ordered products / week

33. After 3 month already
#1in sales of all
Gabor Stores

34. QUESTIONS ?
Dr. Markus Reheis
Stefan Willkommer