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Radical change for the change-
resistant: Seven ways to
(quietly) start a revolution
@willmcinnes

Page 1 | Social Business Pioneers
Page 2 | Social Business Pioneers
We are a social business consultancy
         We help our clients thrive through
          digital disruption, in two ways:
  Social media                      Business
    strategy and                      innovation for
    implementation                    the digital world

Page 3 | Social Business Pioneers
Page 4 | Social Business Pioneers
Intro




By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons

   Page 5 | Social Business Pioneers
Page 6 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Page 7 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
“The Internet isn‟t really a
                        technology. It‟s a belief system,
                        a philosophy about the
                        effectiveness of decentralized,
                        bottom-up innovation.”
Page 10 | Social Business Pioneers        Mickey Smith „Dark side of the lense‟ on Vimeo.
1. Purpose & Meaning
       2. Democracy & Empowerment
       3. Progressive People
       4. Conscious Leadership
       5. Organisational Openness
       6. Change Velocity
       7. Tech DNA
       8. Fair Finances
Page 11 | Social Business Pioneers
1. Small groups networked

Page 12 | Social Business Pioneers
Page 13 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
“Never doubt that a
                   small group of
                   thoughtful, committed
                   citizens can change the
                   world. Indeed, it is the
                   only thing that ever
                   has.”
Page 14 | Social Business Pioneers
150 people per building
Lattice structure

    Page 15 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
“Look at Twitter or Facebook, their teams don‟t
Barclays
work in a segregated way. You have cohesive
teams, some more operational, some more
technical, but they‟re together and they make
interesting trick shots by working that way.”




Page 16 | Social Business Pioneers
“Too male, too pale and too stale”

Page 17 | Social Business Pioneers
• Edelman trust barometer




Page 18 | Social Business Pioneers
What is social media?




Page 19 | Social Business Pioneers
Page 20 | Social Business Pioneers
2. Harnessing collective
 intelligence


Page 21 | Social Business Pioneers
Page 22 | Social Business Pioneers
    $575k prizes
    100 targets
    80% successful
    8 million ounces of gold mined
    Company value from $100 million to $9 billion

    Page 23 | Social Business Pioneers
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
3. Find buttons :-)


    Page 26 | Social Business Pioneers
http://www.flickr.com/photos/spacing/4534775654/
American Time Use Survey, U.S. Bureau of Labor Statistics
    Page 27 | Social Business Pioneers
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
1. I wish I'd had the courage to live a life true to myself,
   not the life others expected of me.

   2. I wish I didn't work so hard.

   3. I wish I'd had the courage to express my feelings.

   4. I wish I had stayed in touch with my friends.

   5. I wish that I had let myself be happier.


                              Top Five Regrets of the Dying by Bronnie Ware
Page 28 | Social Business Pioneers
Page 29 | Social Business Pioneers
Page 30 | Social Business Pioneers
• Acceptance                          • Physical activity
  • Accept
• Curiosity                           • Power
• Eating                              • Romance
• Family                              • Saving
•Honour                               • Social contact
• Idealism                            • Social status
• Independence                        • Tranquility
• Order
 Page 31 | Social Business Pioneers
                                      • Vengeance
4. Meaningful games


Page 32 | Social Business Pioneers
Page 33 | Social Business Pioneers
Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Weirdness, „family‟,
personal development




 Page 36 | Social Business Pioneers
5. Unblocking leaders


Page 37 | Social Business Pioneers
• Edelman trust barometer




Page 38 | Social Business Pioneers
“Too male, too pale and too stale”

Page 39 | Social Business Pioneers
Transparency and dialogue




    Page 40 | Social Business Pioneers
http://www.flickr.com/photos/gore-tex-products/5983679913/
Page 41 | Social Business Pioneers
6. New metrics

Page 42 | Social Business Pioneers
“Breton wants a „zero email‟ policy to be in place within 18 months,
arguing that only 10 per cent of the 200 electronic messages his
employees received per day on average turn out to be useful. Instead
he wants them to use an instant messaging and Facebook-style
interface”
 Page 43 | Social Business Pioneers
“The average interaction worker spends an
   estimated 28 percent of the work week
   managing e-mail”
   - McKinsey Global Institute




Page 44 | Social Business Pioneers
Page 45 | Social Business Pioneers
7. Lead


Page 46 | Social Business Pioneers
“You change a
                               company‟s culture one
                               meeting at a time”


   Page 47 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
Page 48 | Social Business Pioneers
You. You can do it.
will.mcinnes@nixonmcinnes.co.uk
@willmcinnes




Page 49 | Social Business Pioneers

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Culture Shock: radical change for the change resistant, Melcrum

  • 1. Radical change for the change- resistant: Seven ways to (quietly) start a revolution @willmcinnes Page 1 | Social Business Pioneers
  • 2. Page 2 | Social Business Pioneers
  • 3. We are a social business consultancy We help our clients thrive through digital disruption, in two ways: Social media Business strategy and innovation for implementation the digital world Page 3 | Social Business Pioneers
  • 4. Page 4 | Social Business Pioneers
  • 5. Intro By the champ User:Martinroell [CC-BY-SA-2.5 (www.creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons Page 5 | Social Business Pioneers
  • 6. Page 6 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 7. Page 7 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 8. Page 8 | Social Business Pioneers
  • 9. Page 9 | Social Business Pioneers
  • 10. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.” Page 10 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo.
  • 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 11 | Social Business Pioneers
  • 12. 1. Small groups networked Page 12 | Social Business Pioneers
  • 13. Page 13 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 14. “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” Page 14 | Social Business Pioneers
  • 15. 150 people per building Lattice structure Page 15 | Social Business Pioneers http://www.flickr.com/photos/gore-tex-products/5983679913/
  • 16. “Look at Twitter or Facebook, their teams don‟t Barclays work in a segregated way. You have cohesive teams, some more operational, some more technical, but they‟re together and they make interesting trick shots by working that way.” Page 16 | Social Business Pioneers
  • 17. “Too male, too pale and too stale” Page 17 | Social Business Pioneers
  • 18. • Edelman trust barometer Page 18 | Social Business Pioneers
  • 19. What is social media? Page 19 | Social Business Pioneers
  • 20. Page 20 | Social Business Pioneers
  • 21. 2. Harnessing collective intelligence Page 21 | Social Business Pioneers
  • 22. Page 22 | Social Business Pioneers
  • 23. $575k prizes  100 targets  80% successful  8 million ounces of gold mined  Company value from $100 million to $9 billion Page 23 | Social Business Pioneers
  • 24. Page 24 | Social Business Pioneers
  • 25. Page 25 | Social Business Pioneers
  • 26. 3. Find buttons :-) Page 26 | Social Business Pioneers http://www.flickr.com/photos/spacing/4534775654/
  • 27. American Time Use Survey, U.S. Bureau of Labor Statistics Page 27 | Social Business Pioneers http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  • 28. 1. I wish I'd had the courage to live a life true to myself, not the life others expected of me. 2. I wish I didn't work so hard. 3. I wish I'd had the courage to express my feelings. 4. I wish I had stayed in touch with my friends. 5. I wish that I had let myself be happier. Top Five Regrets of the Dying by Bronnie Ware Page 28 | Social Business Pioneers
  • 29. Page 29 | Social Business Pioneers
  • 30. Page 30 | Social Business Pioneers
  • 31. • Acceptance • Physical activity • Accept • Curiosity • Power • Eating • Romance • Family • Saving •Honour • Social contact • Idealism • Social status • Independence • Tranquility • Order Page 31 | Social Business Pioneers • Vengeance
  • 32. 4. Meaningful games Page 32 | Social Business Pioneers
  • 33. Page 33 | Social Business Pioneers
  • 34. Page 34 | Social Business Pioneers
  • 35. Page 35 | Social Business Pioneers
  • 36. Weirdness, „family‟, personal development Page 36 | Social Business Pioneers
  • 37. 5. Unblocking leaders Page 37 | Social Business Pioneers
  • 38. • Edelman trust barometer Page 38 | Social Business Pioneers
  • 39. “Too male, too pale and too stale” Page 39 | Social Business Pioneers
  • 40. Transparency and dialogue Page 40 | Social Business Pioneers http://www.flickr.com/photos/gore-tex-products/5983679913/
  • 41. Page 41 | Social Business Pioneers
  • 42. 6. New metrics Page 42 | Social Business Pioneers
  • 43. “Breton wants a „zero email‟ policy to be in place within 18 months, arguing that only 10 per cent of the 200 electronic messages his employees received per day on average turn out to be useful. Instead he wants them to use an instant messaging and Facebook-style interface” Page 43 | Social Business Pioneers
  • 44. “The average interaction worker spends an estimated 28 percent of the work week managing e-mail” - McKinsey Global Institute Page 44 | Social Business Pioneers
  • 45. Page 45 | Social Business Pioneers
  • 46. 7. Lead Page 46 | Social Business Pioneers
  • 47. “You change a company‟s culture one meeting at a time” Page 47 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
  • 48. Page 48 | Social Business Pioneers
  • 49. You. You can do it. will.mcinnes@nixonmcinnes.co.uk @willmcinnes Page 49 | Social Business Pioneers

Notas del editor

  1. http://www.guardian.co.uk/technology/pda/2011/aug/10/facebook-losing-users
  2. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  3. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  4. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  5. Talk about how the 21st century is going to be vastly different than 20thHow – amidst the meltdown, where we don’t trust traditional trustworthy people/orgs – people are gravitating towards MeaningVolunteering is up, Gen Y are an empowered, picky workforce, CSR is seen as ‘marketing’A new kind of org focused on creating meaning and reaching higher purpose, AND profits
  6. World can feel massive – how can we revolutionize our workplace when it is so large, so dispersed, so complex? But no revolution achieved critical mass over night! Facebook started with a few Ivy League universities, Wikipedia started with 500 edited pages, The Arab Spring or the Suffragettes had to start somewhere.
  7. “Look at Twitter or Facebook, their teams don’t work in a segregated way. You have cohesive teams, some more operational, some more technical, but they’re together and they make interesting trick shots by working that way.”Read more: http://www.computing.co.uk/ctg/interview/2165737/interview-barclays-banks-innovation#ixzz26jSUepZqComputing - Insight for IT leaders Claim your free subscription today.
  8. http://www.flickr.com/photos/theuntrainedeye/283950450/
  9. http://www.flickr.com/photos/worldeconomicforum/3488061345/sizes/l/
  10. In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billionhttp://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
  11. Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  12. http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
  13. http://ezinearticles.com/?Top-Five-Regrets-of-the-Dying&id=3268063
  14. Intrinsic motivation and the 16 basic desires theoryStarting from studies involving more than 6,000 people, Professor Steven Reiss has proposed a theory that found 16 basic desires that guide nearly all human behavior. The 16 basic desires that motivate our actions and define our personalities as:Acceptance, the need for approvalCuriosity, the need to learnEating, the need for foodFamily, the need to raise childrenHonor, the need to be loyal to the traditional values of one's clan/ethnic groupIdealism, the need for social justiceIndependence, the need for individualityOrder, the need for organized, stable, predictable environmentsPhysical activity, the need for exercisePower, the need for influence of willRomance, the need for sexSaving, the need to collectSocial contact, the need for friends (peer relationships)Social status, the need for social standing/importanceTranquility, the need to be safeVengeance, the need to strike back/to win
  15. “Collaboration is one of the most difficult challenges in management. I think top-down organizations got started because the bosses either knew more or they had access to more information. None of that applies now. Everybody has access to identical amounts of information.”
  16. Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  17. and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.”
  18. By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew).[see page for license], via Wikimedia Commonshttp://en.wikipedia.org/wiki/File:The_Earth_seen_from_Apollo_17.jpg
  19. nixonmcinnes.co.uk@nixonmcinnesRoss’ contact detail: ross.breadmore@nixonmcinnes.co.uk / 01273 764 024