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D.I.Y. is Overrated
                     How to Sustainably Grow Your
                   Business While Keeping Your Sanity


                 Pres en te d by Wil lo O’Brien :: Wil loTo on s.com




Thursday, August 11, 2011
For the Twitter geeks:


                                  #CCEWest
                                @WilloToons

                                 www.WilloToons.com


Thursday, August 11, 2011
Various Levels of Business

                      You’re thinking of starting a business

                      You take on odd jobs here & there

                      You’re running a small business on the side

                      You’re operating your business full time (solo)

                      You’re operating your business & have employees



Thursday, August 11, 2011
Wearing Many Hats
                      Designer/Photographer   Copywriting/Blogging
                      Production/Assembly     Public Relations
                      Quality Control         Accounting/Bookkeeping
                      Inventory Management    Project Management
                      Shipping                Programming/IT Dept.
                      Sales/Marketing         Event Planning
                      Social Media            Research
                      Customer Service        Shlepper/Janitor


Thursday, August 11, 2011
And you may be pretty
                         great at all of it!



Thursday, August 11, 2011
Thursday, August 11, 2011
Thursday, August 11, 2011
Until...




Thursday, August 11, 2011
Thursday, August 11, 2011
Thursday, August 11, 2011
I’m doing as much as I
                      can, as fast as I can!
                            (defensive, stressed, overwhelmed)

Thursday, August 11, 2011
D.I.Y. is Awesome!




Thursday, August 11, 2011
Overrated
                            D.I.Y. is Awesome!
                    There’s a point in every business when
                    you realize you cannot do it ALL alone.




Thursday, August 11, 2011
N O T S U S TA I N A B L E
                      Success may mean      Not sleeping
                      200 holiday orders
                                            Forgetting to eat or
                      ...that you have to   overeating
                      hand crochet.
                                            Not taking care of
                      Every. Single. One.   your body & soul
                      All. By. Yourself.
                                            Stressed/Exhausted/
                                            Overwhelmed
                      And now you have
                      carpal tunnel.        Trying to do it all

Thursday, August 11, 2011
Sustainable Growth



               Money




                                   Time



Thursday, August 11, 2011
Common Pitfalls


                            No	
  Time
               Money                  No	
  Inventory
                                               No	
  Capital




                                           Time



Thursday, August 11, 2011
Know Your Strengths
                             Own Your Weaknesses


                 Rec og n ize w h ere you nee d to a sk fo r su pp ort!




Thursday, August 11, 2011
Foursight Thinking Profile
                            willotoons.com/know-your-strengths




                              Clarifier
                                                Ideator
                            (Researcher)




                              Developer       Implementer




Thursday, August 11, 2011
What do you LOVE to do?
                      Designer/Photographer   Copywriting/Blogging
                      Production/Assembly     Public Relations
                      Quality Control         Accounting/Bookkeeping
                      Inventory Management    Project Management
                      Shipping                Programming/IT Dept.
                      Sales/Marketing         Event Planning
                      Social Media            Research
                      Customer Service        Clean/Organize


Thursday, August 11, 2011
Asking for Help

                            Crafting your community
                            Start putting it out there
                            Visualize the perfect helper
                            Release the pressure


Thursday, August 11, 2011
Your Team, Your Way

                        Volunteer       Part-time Help
                        Intern          Full-time Employee
                        Friend/Family   Government Help
                        Assistant       Schools
                        Remote/Local    SBA or Score



Thursday, August 11, 2011
Building a Team

                      Define Responsiblities   Tools/Software

                      Clear Communication      Setting Goals

                      Teamwork                 Maintaining Focus

                      Mutual Respect           When to Hire/Fire

                      Collaboration            Iteration over
                                               Perfection
                      Time Management


Thursday, August 11, 2011
You deserve to be happy
                  Be Happy. Love Your Self. Love Your Business.
                         Grow Your Business. Repeat.

Thursday, August 11, 2011
Creative Collaboration:
                Don’t DIY Alone
                Saturday at 2pm


                Getting More Done
                Sunday at 10am


                Building a Successful Online Shop
                Sunday at 1pm


                Advanced Social Strategy & Analytics
                Sunday at 2pm

                                           	
  Say	
  hello:	
  @WilloToons

Thursday, August 11, 2011

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DIY is Overrated: How to Sustainably Grow Your Business While Keeping Your Sanity

  • 1. D.I.Y. is Overrated How to Sustainably Grow Your Business While Keeping Your Sanity Pres en te d by Wil lo O’Brien :: Wil loTo on s.com Thursday, August 11, 2011
  • 2. For the Twitter geeks: #CCEWest @WilloToons www.WilloToons.com Thursday, August 11, 2011
  • 3. Various Levels of Business You’re thinking of starting a business You take on odd jobs here & there You’re running a small business on the side You’re operating your business full time (solo) You’re operating your business & have employees Thursday, August 11, 2011
  • 4. Wearing Many Hats Designer/Photographer Copywriting/Blogging Production/Assembly Public Relations Quality Control Accounting/Bookkeeping Inventory Management Project Management Shipping Programming/IT Dept. Sales/Marketing Event Planning Social Media Research Customer Service Shlepper/Janitor Thursday, August 11, 2011
  • 5. And you may be pretty great at all of it! Thursday, August 11, 2011
  • 11. I’m doing as much as I can, as fast as I can! (defensive, stressed, overwhelmed) Thursday, August 11, 2011
  • 12. D.I.Y. is Awesome! Thursday, August 11, 2011
  • 13. Overrated D.I.Y. is Awesome! There’s a point in every business when you realize you cannot do it ALL alone. Thursday, August 11, 2011
  • 14. N O T S U S TA I N A B L E Success may mean Not sleeping 200 holiday orders Forgetting to eat or ...that you have to overeating hand crochet. Not taking care of Every. Single. One. your body & soul All. By. Yourself. Stressed/Exhausted/ Overwhelmed And now you have carpal tunnel. Trying to do it all Thursday, August 11, 2011
  • 15. Sustainable Growth Money Time Thursday, August 11, 2011
  • 16. Common Pitfalls No  Time Money No  Inventory No  Capital Time Thursday, August 11, 2011
  • 17. Know Your Strengths Own Your Weaknesses Rec og n ize w h ere you nee d to a sk fo r su pp ort! Thursday, August 11, 2011
  • 18. Foursight Thinking Profile willotoons.com/know-your-strengths Clarifier Ideator (Researcher) Developer Implementer Thursday, August 11, 2011
  • 19. What do you LOVE to do? Designer/Photographer Copywriting/Blogging Production/Assembly Public Relations Quality Control Accounting/Bookkeeping Inventory Management Project Management Shipping Programming/IT Dept. Sales/Marketing Event Planning Social Media Research Customer Service Clean/Organize Thursday, August 11, 2011
  • 20. Asking for Help Crafting your community Start putting it out there Visualize the perfect helper Release the pressure Thursday, August 11, 2011
  • 21. Your Team, Your Way Volunteer Part-time Help Intern Full-time Employee Friend/Family Government Help Assistant Schools Remote/Local SBA or Score Thursday, August 11, 2011
  • 22. Building a Team Define Responsiblities Tools/Software Clear Communication Setting Goals Teamwork Maintaining Focus Mutual Respect When to Hire/Fire Collaboration Iteration over Perfection Time Management Thursday, August 11, 2011
  • 23. You deserve to be happy Be Happy. Love Your Self. Love Your Business. Grow Your Business. Repeat. Thursday, August 11, 2011
  • 24. Creative Collaboration: Don’t DIY Alone Saturday at 2pm Getting More Done Sunday at 10am Building a Successful Online Shop Sunday at 1pm Advanced Social Strategy & Analytics Sunday at 2pm  Say  hello:  @WilloToons Thursday, August 11, 2011