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Head Smackin Content the easy way - SEOmoz
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Head Smackin Content the easy way - SEOmoz
1.
Content, the easy
way Date: October 18, 2011 Author: Wil Reynolds (@wilreynolds)
2.
This is content
2
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4
5.
5
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6
7.
Tale of 2
pieces of content 7
8.
Snowboard Binding Buying
Guide 8
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9
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11
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12
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THE END… 13
14.
3,781 words later
14
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Or this approach
15
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16
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17
18.
BE USEFUL 18
19.
Wouldn’t a 3
min video be ideal? 19
20.
20
21.
Adding a year
to your product categories 21
22.
Don’t forget to
look at your “year” traffic 22
23.
23
24.
Triple digit growth4
characters 24
25.
Applies to Video
25
26.
26
27.
27
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Getting a content
strategy started 28
29.
29
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STOP!!!!!! 30
31.
31
32.
Word puzzle 32
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36
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Remember… 37 Pandas
beat Jackasses
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Let’s continue… 38
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Speed is a
competitive advantage 43
44.
Is your blog
killing your site theme? 44
45.
Ruining your content
theme? 45
46.
46
47.
Don’t ask why
47
48.
Happened to us…
48
49.
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Be careful with
common elementsTag cloudsNav itemsArchives 50
51.
Re-Build Broken Assets
51
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54.
Find the people
who will care 54
55.
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Would you like
to get a link from a competitor? 57
58.
Develop something everyone
in your industry wants 58
59.
Put it on
a microsite UNBRANDED! 59
60.
Use image search
60
61.
A real “award”
is content 61
62.
62
63.
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64.
Respect the fact
that these are high quality sites 64
65.
Real PR 65
66.
Real high value
content 66
67.
Make your infographic
fail proof 67
68.
Find LONG Posts
w/ great info NO ONE wants to read 68
69.
Take the data
out 69
70.
Make a pretty
infographic 70
71.
Review all their
backlinks + comments 71
72.
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Works great for
history of XYZ brand 73
74.
Switch gears 74
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Google Patent search
for content 83
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Master the content
pivot 85
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