Presentation on changes coming from Google and Bing in 2011 and how people can prepare themselves to battle in the space. SEO tools, tips and strategies provided. Given at affiliate summit west 2011.

1. Tools for SEO success in 2011 Wil Reynolds @wilreynolds

2. 2 Who saw me last year or in NYC?

3. 3 Rules…

4. 4 http://pickwilsbrain.com/#asw11

5. 5 Do you know who this is?

6. 6 Can you name one of his most popular songs?

7. 7 A change is gonna come -Sam Cooke

8. 8 Universal Search Brand Bias Google’s Renewed Spam Focus

9. 9 In 13 years of doing SEO I’ve never seen this much change in the SERPS

10. 10 1 Goal Today

11. 11 Arm you with insights, strategies and tools, to prepare for what’s coming

12. 12 Let’s get started…

13. 13 20% of queries are locally based -Google, April 2010

14. 14 Marissa Mayer moved to local

15. 15 Game Changer – People like ease

16. 16 Local Impact on your business Good: Levels the playing field for local biz Bad: Aggregator sites

17. 17 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map

18. 18 Anyone seeing rankings up Traffic down

19. 19 Why you need to check more than rankings

20. 20 Google Analytics Intelligence Alerts

21. 21

22. 22

23. 23 Citations

24. 24 Make sure you get on local lists

25. 25 Sponsor hyper local events: Wordcamp Podcamp Motorcycle Club 4x4 / Jeep Club Tweets get indexed by Google

26. 26 Who’s an Aggregator?

27. 27 Your battlefield…

28. 28 Starts with keyword strategy…

29. 29 Best Review Top 10 Buying Guide Best X “for”

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32. 32 Shift Focus To…

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38. 38 Remember people use more words in searches

39. 39 Notice The Trend

40. 40 There are still opportunities out there!

41. 41 Other tools to find these keywords

42. 42 Anyone here have Sites/Blogs on current events?

43. 43 News Suggest

44. 44

45. 45 Blogs about products?

46. 46 Product Suggest

47. 47 Google Suggest vs Google Product Suggest

48. 48 Search for “running shoes” 9/10 BRANDS BIAS is worse than last year

49. 49 Search for “running shoes for flat feet” 1/10 BRANDS

50. 50

51. 51 Soovle

52. 52 Soovle

53. 53 Wil, why all this time on keywords?

54. 54 Wake me up!

55. 55 Keyword Research is…

56. 56

57. 57 Link building is…

58. 58

59. 59 THINK!!!

60. 60

61. 61 If you build links and target the wrong keywords…

62. 62 You get outranked by News Shopping Local/Places Big Brands

63. 63 And all the other stuff Google is ranking top 10 that you can’t get into…

64. 64

65. 65 Right! Go where the universal results are NOT showing

66. 66

67. 67 Now lets talk link building

68. 68 2011 is this the year the un natural link profile gets slammed?

69. 69 Google’s webmaster tools Is First warning sign

70. 70

71. 71 How to tell if you are An un-natural link builder

72. Visual Trends 72

73. Manual Aggregation – Excel First 73

74. 74 Link Growth Anchor text Brand Links Image links Sitewides

75. 75 Link Growth Anchor text Brand Links Image links Sitewides

76. 76 Zemanta helps Encouraging sharing your content

77. 77 Notes tool in chrome Speed up link building

78. 78

79. 79 Wouldn’t it be great to know your competitors most popular content?

80. 80 You can with…Postrank.com

81. 81

82. 82 API! This can scale, and automatically alert you to the most popular content

83. 83

84. 84 is the year that…

85. 85 The social graph impacts the link graph

86. 86

87. 87 Creepy?

88. 88 Helpful?

89. 89 8 Search & Social Takeaways New, don’t invest more than 5% of your time Old tactics are all that works right now Building a LOYAL following = asset Asking for follows you on Twitter, Facebook = bad Google / Bing can see manipulation in social Start following others, interacting w/ customers Know what people want with keyword research Google - PageRank for people 

90. 90 The one FREE tool you must be using to compete

91. 91 Open Site Explorer (FREE)

92. 92

93. Find pages getting the most links

94. 94

95. 95 Testing team GREAT Asset! Community links Allows for social “Review” content

96. Anyone here using video to promote their site?

97. Find the sites embedding your video

98. YouTube Insights

99. YouTube Video Links

100. YouTube Embedded Links

101. YouTube Suggest

105. Takeaways Getting people who embed your videos to link is easy, pick up the phone and ask. Thank them for their interest, give them a “token” of your appreciation.

106. Why Can’t We Be Friends?