1. PIKE PLACE SENIOR CENTER
Giving is Always in Style
Rachel Oiland
Mary Kreutz
Wilson Liu

2. TIME/PURPOSE
• April 12th Easter
• 8AM- 3PM
• Bring awareness to
homeless senior
citizens
• Advertise Pike Market
Senior Center and the
benefits offered
• Goal: collect 2,000 lbs

3. LOCATION
• Pike Market Senior
Center
▫ 85 Pike St #
200 Seattle, WA
98101-2077

4. CONSUMER
ANALYSIS
• Demographic • Psychographic
▫ Urbanicity:
Urban ▫ Lifestyle
▫ Income: Traits
Lower-Mid
▫ Income Producing ▫ In-home
Assets: Low cosmetics
▫ Age Ranges: purchase
<55
▫ Presence of Kids: ▫ Domestic
Mostly w/ Kids travel by bus
▫ Education Levels:
Some High School ▫ Read Ebony
▫ Ethnic Diversity: ▫ Watch BET
White, Black,
Hispanic, Mix ▫ Nissan
Pathfinder

5. Promotional
• Foot traffic/ Print ad at homeless shelters
▫ Million Dollar Club, DESC, Jubilee Women’s
Center
• Social Media
▫ Facebook, Twitter

8. SPONSORSHIP

10. Anticipated Unknowns
• No one shows up to receive donations
▫ Take donations to secondary location
 Downtown Food Bank
• Not enough donations
▫ Detailed outline of senior center services
▫ Refer them to the Downtown Food Bank

11. Why have this event?
• 6,000 homeless senior citizens in Seattle
• 45,000 senior citizen in need of food nationally
• Over 9 million volunteers help homeless
throughout the country
• Bring awareness to PMSC