Every time you take an action to promote your business online, you have an opportunity to lead your prospective client toward taking an action. In this presentation, we look at how 5 major online activities most businesses engage in fit together into one big marketing machine.

1. Pillars of a Successful
Online Business
5
PRESENTED BY DAVID BAER
Growing your business online without getting overwhelmed

2. What brought
you here today?

3. “I can get you
on Page One
of Google”

4. LOCAL DIRECTORIES
& REVIEW SITES

5. TOO MANY
SOCIAL MEDIA
PLATFORMS

7. ● What you need and what you don’t
● What you need to know before you start
● The 5 Pillars and how to incorporate
them in your business
● An opportunity to dig deeper
ON TODAY’S AGENDA:

8. Marketing since 1996
Wine • Performing Arts • Digital Products

9. When I first
got online...

10. WHAT YOU NEED
AND WHAT YOU
DON’T NEED

11. ● To be everywhere online
● To invest in SEO, Social Ads, Search PPC,
Directory Listings, etc.
● To have a slick marketing and sales funnel
YOU DON’T NEED...

12. ● A central hub online (website)
● 2 or 3 targeted marketing channels
● To be building an email list
(and communicate with them regularly)
● Consistent online activity
YOU DO NEED...

13. Pillars5#1 Social Marketing

15. Pillars5 #2 Traffic

16. Proven Website Traffic Methods
• SEO (Search Engine
Optimization)
• Facebook
• Twitter
• Pinterest
• Instagram
• LinkedIn
• PPC Ads
• Paid Banner Ads
• Amazon Kindle
• Blogging
• RSS Submissions
• Forum Marketing
• Q&A Sites
• Press Releases
• Directory Submissions
• Social Bookmarking
• Article Submissions
• Guest Blogging
• Web 2.0 Sites (Medium.com)
• Old School Marketing
• Solo Ads
• Joint Ventures
• Blog Commenting
• Viral Report
• Video Marketing
• Document Sharing Sites

17. Pillars5#3 Content Marketing

20. Pillars5#4 Community Marketing

24. Pillars5#5 Products/Offers

29. TRAFFICSOCIAL
CONTENT COMMUNITY
OFFERS

30. ONE SIZE DOES
NOT FIT ALL!

31. WHAT’S YOUR GOAL?

32. “If you don’t know
where you are going,
you might wind up
someplace else.”

33. BUILD AWARENESS

34. ESTABLISH AUTHORITY

35. GENERATE LEADS

36. MAKE SALES

37. PROMOTE AN EVENT

38. WHAT ARE SOME OTHER GOALS?

39. WHO ARE YOUR PROSPECTS
& WHAT CAN THEY TELL YOU?

40. WHAT IS THEIR PROBLEM?

41. WHAT MATTERS TO THEM?

42. WHERE DO THEY
HANG OUT ONLINE?

43. WHAT ELSE CAN
THEY “TELL” YOU?

44. MAGIC FORMULA:
Your Goal + What Your Prospects
Tell You + Your Comfort Level
= What To Do & Where

45. EXAMPLES

55. TRAFFICSOCIAL
CONTENT COMMUNITY
OFFERS

56. WELL DONE!

58. BaerOnMarketing.com/audit