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Social Media Marketing - Oregon Small Business Fair

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Social Media Marketing - Oregon Small Business Fair

Developing an effective social media marketing strategy starts with understanding your audience and the things that are important to them. Once you know it's about them (and not about you), that's when your social content will be most effective at engaging and, ultimately, converting your prospects into buyers.

For a more in-depth look at your current digital marketing program, and to get help developing a more comprehensive strategy, visit baeronmarketing.com/audit to schedule your personalized digital marketing audit

Developing an effective social media marketing strategy starts with understanding your audience and the things that are important to them. Once you know it's about them (and not about you), that's when your social content will be most effective at engaging and, ultimately, converting your prospects into buyers.

For a more in-depth look at your current digital marketing program, and to get help developing a more comprehensive strategy, visit baeronmarketing.com/audit to schedule your personalized digital marketing audit

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Social Media Marketing - Oregon Small Business Fair

  1. 1. Theatre • Classical music • wine • InfoRMATION products Digital Marketing SINCE 1996 • Facebook ADVERTISING since 2009
  2. 2. AGENDA the WHY Of Social Media Marketing Systematizing Your Social Marketing The Great Money vs. Time Debate
  3. 3. Why are you using social media for your business?
  4. 4. "I love social media because it sells stuff" gary vaynerchuck
  5. 5. AIDA
  6. 6. Awareness it's not about you it's about them
  7. 7. interest they've got a need you've got a solution
  8. 8. desire
  9. 9. ACTION
  10. 10. ACTION
  11. 11. time money YOUR INVEStment
  12. 12. HAVE YOU EVER RUN FACEBOOK ADS?
  13. 13. RUN AN AD TO your ideal client TRAFFIC THE ONLINE MARKETING FANTASY YOUR AD YOUR OFFER MAKE MONEY
  14. 14. bad news...
  15. 15. People LOVE to buy But we don't like to be sold
  16. 16. provide value first
  17. 17. develop a communication channel to build a lasting and trusting relationship
  18. 18. This is called a "value exchange"
  19. 19. here's the blueprint...
  20. 20. Identify your ideal audience
  21. 21. RESEARCH: AUDIENCE INSIGHTS
  22. 22. RESEARCH: AUDIENCE INSIGHTS
  23. 23. RESEARCH: AUDIENCE INSIGHTS
  24. 24. CREATING THE AD
  25. 25. CAMPAIGN This is where you tell Facebook what you’re trying to achieve.
  26. 26. AD SET start small and scale
  27. 27. AD SET
  28. 28. THE AD This is where you tell Facebook where you want it shown and... CREATE YOUR AWESOME AND COMPELLING COPY.
  29. 29. ARE YOU WITH ME SO FAR?
  30. 30. running the ad
  31. 31. YOUR FIRST AD PRE-FRAME
  32. 32. YOUR FIRST AD establish authority
  33. 33. running the ad
  34. 34. HAVE YOU EVER RUN RETARGETING ADS?
  35. 35. running the ad
  36. 36. Retarget + split-test
  37. 37. Ad to home page
  38. 38. Ad to APPOINTMENT FORM
  39. 39. Ad to ORDER FORM multi-video sequence
  40. 40. KEEP EVERYTHING INSIDE FACEBOOK
  41. 41. baeronmarketing.com/audit

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