Social Media Marketing - Oregon Small Business Fair
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Developing an effective social media marketing strategy starts with understanding your audience and the things that are important to them. Once you know it's about them (and not about you), that's when your social content will be most effective at engaging and, ultimately, converting your prospects into buyers. For a more in-depth look at your current digital marketing program, and to get help developing a more comprehensive strategy, visit baeronmarketing.com/audit to schedule your personalized digital marketing audit
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Social Media Marketing - Oregon Small Business Fair
- 2. Theatre • Classical music • wine • InfoRMATION products Digital Marketing SINCE 1996 • Facebook ADVERTISING since 2009
- 3. AGENDA the WHY Of Social Media Marketing Systematizing Your Social Marketing The Great Money vs. Time Debate
- 4. Why are you using social media for your business?
- 5. "I love social media because it sells stuff" gary vaynerchuck
- 8. AIDA
- 9. Awareness it's not about you it's about them
- 10. interest they've got a need you've got a solution
- 11. desire
- 12. ACTION
- 13. ACTION
- 15. HAVE YOU EVER RUN FACEBOOK ADS?
- 16. RUN AN AD TO your ideal client TRAFFIC THE ONLINE MARKETING FANTASY YOUR AD YOUR OFFER MAKE MONEY
- 17. bad news...
- 18. People LOVE to buy But we don't like to be sold
- 20. develop a communication channel to build a lasting and trusting relationship
- 21. This is called a "value exchange"
- 23. Identify your ideal audience
- 27. CREATING THE AD
- 28. CAMPAIGN This is where you tell Facebook what you’re trying to achieve.
- 29. AD SET start small and scale
- 30. AD SET
- 31. THE AD This is where you tell Facebook where you want it shown and... CREATE YOUR AWESOME AND COMPELLING COPY.
- 32. ARE YOU WITH ME SO FAR?
- 33. running the ad
- 36. running the ad
- 41. HAVE YOU EVER RUN RETARGETING ADS?
- 43. running the ad
- 47. Ad to home page
- 48. Ad to APPOINTMENT FORM
- 49. Ad to ORDER FORM multi-video sequence