1.
Theatre • Classical music • wine • InfoRMATION products
Digital Marketing SINCE 1996 • Facebook ADVERTISING since 2009

2.
AGENDA
the WHY Of Social Media Marketing
Systematizing Your Social Marketing
The Great Money vs. Time Debate

3.
Why are you using social
media for your business?

4.
"I love social
media because
it sells stuff"
gary vaynerchuck

5.
AIDA

6.
Awareness
it's not about you
it's about them

7.
interest
they've got a need
you've got
a solution

8.
desire

9.
ACTION

10.
ACTION

11.
time
money
YOUR INVEStment

12.
HAVE YOU EVER RUN FACEBOOK ADS?

13.
RUN AN AD TO your ideal client
TRAFFIC
THE ONLINE MARKETING FANTASY
YOUR AD
YOUR
OFFER
MAKE
MONEY

14.
bad news...

15.
People LOVE to buy
But we don't
like to be sold

16.
provide value first

17.
develop a communication
channel to build a lasting
and trusting relationship

18.
This is called a
"value exchange"

19.
here's the blueprint...

20.
Identify your ideal audience

21.
RESEARCH: AUDIENCE INSIGHTS

22.
RESEARCH: AUDIENCE INSIGHTS

23.
RESEARCH: AUDIENCE INSIGHTS

24.
CREATING THE AD

25.
CAMPAIGN
This is where you tell
Facebook what you’re
trying to achieve.

26.
AD SET
start small
and scale

27.
AD SET

28.
THE AD
This is where you tell Facebook where you want it
shown and... CREATE YOUR AWESOME AND COMPELLING COPY.

29.
ARE YOU WITH
ME SO FAR?

30.
running the ad

31.
YOUR FIRST AD
PRE-FRAME

32.
YOUR FIRST AD
establish
authority

33.
running the ad

34.
HAVE YOU EVER RUN RETARGETING ADS?

35.
running the ad

36.
Retarget +
split-test

37.
Ad to home page

38.
Ad to APPOINTMENT FORM

39.
Ad to ORDER FORM
multi-video sequence

40.
KEEP EVERYTHING
INSIDE FACEBOOK

41.
baeronmarketing.com/audit