Giampiero nadali - PR & Wine regions @wbis2014

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As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily

Empresariales Viajes

WBIS 2014
PR, bloggers
and publishers: any win-winwin business model ?

Giampiero Nadali
Elisabetta Tosi

January 2014

Partners in Sicily

Valeria Càrastro

Giampiero Nadali

Elisabetta Tosi

ROI: “Building relationships”
• Trips are only the “first step”
• Winegrowers are the protagonists
• Before the trip:
• we try to educate wineries to use properly

wine social media to maximize engagement
with visitors

• After the trip:
• follow ups, SM campaigns, engaging visitors
in future visits in their countries, etc.

Branding a winery/wine region
• Detailed info on every aspect of production
(before and during the trip)

• Different approach for different visitors:
are they pros? are they winelovers?

• Creating contents in real-time,

monitoring contents after the trip

• ROI: “reach”, “impressions”, “sentiment”,
“posts”, “photos”

Elisabetta Tosi
lizzytosi@gmail.com
Mobile: 348 5178920

Giampiero Nadali
giampieronadali@mac.com
Mobile: 348 7419566

fermentidigitali.com
marketing@fermentidigitali.com

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Giampiero nadali - PR & Wine regions @wbis2014

1. WBIS 2014 PR, bloggers and publishers: any win-winwin business model ? Giampiero Nadali Elisabetta Tosi January 2014

2. Partners in Sicily Valeria Càrastro Giampiero Nadali Elisabetta Tosi

3. Sicily, Mount Etna Wine Region - 2012

4. Western Sicily, Marsala & Menfi - 2013

5. ROI: “Building relationships” • Trips are only the “first step” • Winegrowers are the protagonists • Before the trip: • we try to educate wineries to use properly wine social media to maximize engagement with visitors • After the trip: • follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.

6. Branding a winery/wine region • Detailed info on every aspect of production (before and during the trip) • Different approach for different visitors: are they pros? are they winelovers? • Creating contents in real-time, monitoring contents after the trip • ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”

7. Elisabetta Tosi lizzytosi@gmail.com Mobile: 348 5178920 Giampiero Nadali giampieronadali@mac.com Mobile: 348 7419566 fermentidigitali.com marketing@fermentidigitali.com

Giampiero nadali - PR & Wine regions @wbis2014

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