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What about testing?
2013 © Humix, all rights reserved 1
Match the user interface with the
mental model
2013 © Humix, all rights reserved 2
Try to get an idea of what happens
inside the user’s head
2013 © Humix, all rights reserved 3
2013 © Humix, all rights reserved 4
DURING ANALYSIS
2013 © Humix, all rights reserved 5
User research
62013 © Humix, all rights reserved
Don’t ask observe
2013 © Humix, all rights reserved 7
How to observe
• Observe how similar app’s and sites are
used
• Interview, ask users to describe what they
do, not what they want
• If product features are
already there
2013 © Humix, all rights reserved 8
DURING DESIGN
2013 © Humix, all rights reserved 9
Benefits of prototype testing
Early feedback based on actual use of an interface
2013 © Humix, all rights reserved 10
Dimensions of fidelity
2013 © Humix, all rights reserved 11
“There is no such thing as high or low fidelity, only
appropriate fidelity.” Bill Buxton
User testing designs
2013 © Humix, all rights reserved 12
Basics of usability testing
1. Set the goals
2. Get hold of some representative users
3. Ask the users to perform representative
tasks with the design
4. Watch and listen carefully
5. Analyse the results
2013 © Humix, all rights reserved 13
Mobile testing
2013 © Humix, all rights reserved 14
AFTER LAUNCH
2013 © Humix, all rights reserved 15
Lean business cycle
2013 © Humix, all rights reserved 16
Rules for mobile analytics
Think about analytics during
analysis
Start monitoring ASAP
Use a tool suited for your app
 Track what’s important for your
app
 Analyse & learn from your data
2013 © Humix, all rights reserved 18
Analytics & feedback
2013 © Humix, all rights reserved 19
Because it’s all about the
user
2013 © Humix, all rights reserved 20
www.humix.be
Lonneke.Spinhof@humix.be
@HumixBE @lonnekespinhof
2013 © Humix, all rights reserved 21

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