1- When pricing a meal in a luxurious hotel, the hotel manager normally uses A) Cost based pricing B) Cost plus pricing C) Skimming pricing D) Penetration pricing E) Value based pricing 2- Press releases is a form of A) Advertising B) Personal selling C) Sales promotion D) Direct marketing E) Public relations 3. Personal selling plays an important role in the sales of A) Shopping products B) Specialty products C) Convenience products. 4- After-sales-service is normally a part of the A) Core product B) Actual product C) Augmented product 5. Competitors can easily copy A) Attributes of the brand B) Benefits of the brand C) Values of the brand D) Personality of brands 6. Service cannot be stored for late sale or use this is called A) Tangibility B) Inseparability C) Perishability D) Variability.