1. Collaborative
Consumption

2. Graduate project on collaborative consumption by Nadya Rodionenko

3. Graduate project on collaborative consumption by Nadya Rodionenko

4. The age of access

5. The new
sharing economy

6. Me --> We

10. The Bright Future of Car Sharing
http://futureofcarsharing.com

14. collaborative
consumption
is built around 3 systems:
Product service systems
Redistribution markets
Collaborative lifestyles

15. Underlying principles that make the systems work are;
Trust between strangers
Belief in the commons
Idling capacity
Critical mass

16. Drivers
P2P Technologies
Resurgence of community
Environmental concerns
Cost consciousness

17. Social software honeycomb
Identity – a way of uniquely identifying people in
the system
Presence – a way of knowing who is online,
available or otherwise nearby
Relationships – a way of describing how two users
in the system are related (e.g. in Flickr, people can
be contacts, friends of family)
Conversations – a way of talking to other people
through the system
Groups – a way of forming communities of interest
Reputation – a way of knowing the status of other
people in the system (who’s a good citizen? who
can be trusted?)
Sharing – a way of sharing things that are
meaningful to participants (like photos or videos)

18. Reputation management cycles on the social web

20. 5 KEY TRUST MECHANISMS
1. Personal profiles
2. Officail verification
3. Degrees of separation
4. Peer reviews & ratings
5. High-touch : In-person screening

21. Personal profiles

22. Officail verification

23. Degrees of separation

24. Peer reviews & ratings
thredUP Badges
thredUP leaderboard. couchsurfing references

25. High-touch : In-person screening

26. “Sharing appeal” by generation: GenX surprise

27. Perceived “benefits” of sharing: a personalized value

28. Perceived “benefits” of sharing: a personalized value

29. Barriers to sharing: it’s all about Trust

30. New success metrics for marketers

31. Our nation has the
‘will’, it just needs
more of the ‘way’.

32. Solo, But Not Alone

33. @ejang