What can Las Vegas teach us about turning our learning and development programs into memorable experiences?

1. Justin Bigart, Founder & CEO
Wisetail : The Next Generation LMS
More @ Wisetail.com
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

2. Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

3. “You stage an experience
when you engage
customers in a
memorable way.”
Joe Pine, The Experience Economy (1998)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

4. We stage an experience
when we engage
customers employees in a
memorable way.
Experience Matters @ DevLearn (2014)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

5. “Every detail a customer
sees contributes to the
overall experience.”
Joe Pine, The Experience Economy (1998)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

6. Every detail a customer an
employee sees
contributes to the overall
experience.
Experience Matters @ DevLearn (2014)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

7. “Staging experiences is not
about entertaining
customers, it’s about
connecting & engaging.”
Joe Pine, The Experience Economy (1998)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

8. Staging experiences is not
about entertaining
customers employees,
it’s about connecting &
engaging.
Experience Matters @ DevLearn 2014 (2014)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

9. Do your employees
truly want to
participate in your
L&D programs?
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

10. Would your employees
pay to access your
L&D programs?
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

11. How would your L&D
programs change if you
viewed them as
advertising campaigns?
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

12. Our (new) goal is to
connect emotionally
with employees our
customers.
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

13. Name the company you
are most emotionally
connected to. Why?
(as a consumer)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

14. We love companies
that surprise us.
(a.k.a. they exceed our expectations)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

15. Surprise =
What I Received
minus
What I Expected
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

16. We love companies
that connect with
us.
(but, not all connections are equal)
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

17. Change Me “Help me become the person I want to be.”
Inspire Me “Help me see the world in a different way.”
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved
Teach Me “Help me grow.”
Surprise Me “Consistently exceed my expectations.”
Recognize Me “Notice when I do something good.”
Listen to Me “Make me part of the conversation.”
Appeal to My Senses “Design matters.”
Acknowledge Me “I’m more then just a number.”
 HIGH LOW


18. Change Me “Help me become the person I want to be.”
Inspire Me “Help me see the world in a different way.”
Surprise Me “Consistently exceed my expectations.”
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved
Recognize Me “Notice when I do something good.”
Listen to Me “Make me part of the conversation.”
Appeal to My Senses “Design matters.”
Acknowledge Me “I’m more then just a number.”
 HIGH LOW

TEACH ME

19. WHY?
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

20. #1: Launching a LMS
{ vs
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

21. #2: Designing a LMS
{
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

22. #3: Content as Theater
{
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved

23. Justin Bigart, Founder & CEO
Wisetail : The Next Generation LMS
More @ Wisetail.com
Experience Matters (DevLearn 2014)
© 2014 wisetail – all rights reserved