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Facebook Metrics for 2016
1. 1 YEAR- BY THE NUMBERS
A look at Facebook highlights from
Jan. 1, 2016 - Dec. 30, 2016
MOST REACH
12,269
Fan Base
Grew audience from
9,775 to 12,269, a 20%
increase this year.
1,389,546
Total Reach
A total of 397 posts
reached 1,389,546 users
this year. July had the
most reach at 321,629.
4,689
The most number of
clicks on a single post,
Zumwalt Acceptance
Trials photos.
153
The most comments on
a single post. The most
talked about post in
2016 featured DDG
1000 Acceptance
Trials, Apr. 21. The
majority of comments
were positive.
68
The largest number of
likes in one day. This
occurred Aug. 16
when NAVSEA
featured an inside look
Navy video into DDG-
1000.
1st= 168,399 2nd= 39,603 3rd= 38,207
A live fire video
during USS
Coronado (LCS-4)
IOT&E that was well
timed with the July
4th holiday.
Aerial photo highlights
from Lockheed Martin for
USS Detroit (LCS- 7)
Acceptance Trials, July 25.
2nd
A photo slideshow
from Vice Adm.
Moore’s visit to
SUPSHIP Bath and
Zumwalt tour, Aug. 1.
MOST ENGAGEMENT
1st
This live fire video during
USS Coronado (LCS-4) IOT&E
received 1,136 likes, 321 shares, 86
comments (mainly positive), and had
26,000 views. The NAVSEA press
release had 1,079 link clicks. It was
also the top video posted in 2016.
3rd
Aerial photo highlights from
Lockheed Martin for USS Detroit
(LCS- 7) Acceptance Trials, July
25. This post earned 1,103 likes,
85 shares, 14 comments (mainly
positive) and 3,517 post clicks.
These photos taken by BIW
during DDG 1000 Acceptance
Trials earned 1,113 likes,
196 shares, and 153 comments
(majority positive).
This post also reached 31,636
users with 4,689 post clicks.