Video is one of the most powerful mediums out there with over 45 Billion videos viewed on YouTube each month, and 72 Hours of new content uploaded. The question is what can you do? How do you market your products and services with Video? How do you leverage the power of YouTube? This presentation was created along with an e-book to cut through all of those secrets and provide step by step instructions how how to leverage video on Social Media and make videos that don't suck! This presentation will be provided at the upcoming Ready Set Go Social Media conference in Rochester, NY on June 14, 2012.

1. Making Videos that Don’t Suck
Leveraging them on Social Media
June 14, 2012

2. Discussion Points
Making Videos that Don’t Suck
The importance of Video
Potential Topics for Video's
Secrets of Success with Video
What’s Hot and Not?
The Power of YouTube
The Importance of a Brand Channel
Optimizing Videos for Organic SEO
Community Engagement
How to Interpret Views
Workshop
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

3. Why Video
How big is it anyway? In just 7 years?
72 HOURS of new content get’s uploaded each minute!
3 BILLION hours of video content is watched each month
45 BILLION individual videos are watched each month
YouTube is the #2 search engine on the planet!
What’s different about video?
Immediate – All it takes is the press of a play button!
Intimate – Video will touch your senses
Interactive – Video has the power to entertain
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

4. Potential Topics for Video
Product Overviews - Features, How to Use, Benefits
Video Tours – Consumer facilities, Manufacturing locations, Equipment
Testimonials – What did it do for me?, What problem was solved?
Events – Product Launches, Social Gatherings, Webinars, Trainings
Blogging – First person perspectives, Product demos, screencasts
Promotions – Discounts, Deals, Contests
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

5. Secrets of Success with Video
Understand the message
Storyboard & Create Narratives before starting
Use Proper lighting & Backgrounds
Make Testimonial Videos Interesting
Use Narrative within the video whenever possible
Create Interesting & Relevant Title Slates
Always include Calls to Action and close with Brand
Place Videos on many Social Channels & Engage
Be Entertaining – it’s a transaction
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

6. What’s Hot and Not?
• Insert Video here
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

7. The Importance of a Brand Channel
A Channel provides an organization
A branded experience with video
Allows for followers (Subscribers)
Provides opportunity for discovery
Offers community engagement
Optional Monetization
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

8. Optimizing Video for Organic SEO
Video Titles
Used by YouTube and Google
Relevant compelling keywords
Searched Keywords first
Keep Titles shorter than 70
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

9. Optimizing Video for Organic SEO
Video Descriptions
Start with relevant information along with backlink to website or blog first!
Write description using the same keywords as title and tags
The first two sentences are the most important “above the fold”
Use Native language for region video is targeted
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

10. Optimizing Video for Organic SEO
Video Tags
Use both general terms & very specific terms, including title
Utilize Google Adwords & Analytics to measure specialized tags
Continually re-brand and optimize older videos with update tags
Use similar general terms on all videos
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

11. Optimizing Video for Organic SEO
Video Tumbnails
Thumbnail acts as miniature movie poster, it should be interesting
Use high-contrast and bright thumbnail images formatted 16:9 aspect ratio
Thumbnail should reflect the content of the video
Use similar general terms on all videos
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

12. Community Engagement
Community Setup
Channel Cross-Promotion
Add Clickable Banner
Calls to Action
Annotations
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

13. Community Engagement
Community Engagement
Involve the Audience
Ask a question
Reply to comment
Email Subscribers
Share out out
Twitter
Facebook
Google+
Embed on Blogs
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

14. How to Interpret Views?
What to Look at
Number of Views
Playback Locations
Traffic Sources
YouTube & Web Search
Audience Retention
Engagement Reports
Likes/Favorites/
Comments
Sharing
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

15. Workshop
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

16. Thank You!
Twitter @SkeeterHarris
Facebook facebook.com/SkeeterHarris
Google+ +SkeeterHarris
LinkedIn – www.linkedin/in/SkeeterHarris
Slideshare – www.slideshare.net/wkharris
Email – Skeeter@macvillagepro.com
Phone – 585.520.2232
Skype – SkeetHarris
@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS