Top 5 Things to do on Facebook

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Skeeter Harris

Presentation for Pathways 2012 Entrepreneurial Success conference

Educación Tecnología Empresariales

Breakout Session 1 – Social Media Basic Series Skeeter Harris January 18, 2012

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Search, Plus Your World Bing, within Facebook and out! Twitter remains Neutral

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“Personal Branding is what people say about you when you are not in the room.” Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well. As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.

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Having the honor to be speaking at GaggleAMP's Employee Advocacy conference on social media and how to engage employees to become brand ambassadors. Below is the session description for this talk along with the slides that I'll be presenting at AMPlify15. EarthLink started as a pioneer in residential dial-up as an ISP, and have transformed themselves into a managed services provider in business communications and IT services. Leveraging social media in a B2B environment is vastly different then promoting consumer focused products and services. Using a hub and spoke content distribution model and providing impactful content to our sales team and partner channel has helped them extend their reach, increase their professional brand, and delivered sales results. In this session you will learn: How to create social media service level agreements for product and event marketing How to engage sales and partners with social selling and training What worked on feeding the sales and partner social funnel with GaggleAMP and what didn’t How to manage the Gaggle members and for those that engaged the success they’ve seen

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This presentation is for the RIT Social Media Class focusing on the Hospitality industry. The presentation discusses the current state of social media, how some of the existing channels are being used, shows real case study examples. The second part of the presentation tunes into a workshop showing how to use location based marketing tools such as Foursquare and creating engaging facebook pages with Shortstack.

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This case study documents the process of implementing a Hub and Spoke Social Media model across multiple channels to develop consumer exposure to their new product TUFF GUARD Hose and the success that were achieved. JGB Enterprises, Inc. was founded in 1977 as a supplier of industrial and hydraulic hoses and hose accessories. Our company has grown to service a broad variety of national customers including the automotive, marine, petroleum, dairy, construction, and defense industries. Now, through our product innovation, JGB has advanced the consumer product market with the new TUFF • GUARD The Perfect Garden Hose, a professional grade hose available to the consumer market. We are distributing our TUFF • GUARD HOSE to hardware retailers, national catalogs, Internet retailers, and independent nurseries, landscapers, greenhouses, etc.

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