Adult Healthcare and Social Media and introduction to social media and networks such as Facebook, twitter, linkedin, Google+. What does each do, should you use them? How to get started.

1. SOCIAL NETWORKING
FOR YOUR FACILITY:
AN INTRODUCTION
JULY 29, 2011
HEALTH CARE FOUNDATION - FINGER LAKES
SUMMER EDUCATION SERIES

2. MAC VILLAGE PRODUCTIONS
VIDEO PRODUCTION SOCIAL MEDIA ENGAGEMENTS
VIDEO FOR WEB INFLUENCE ASSESSMENTS
TESTIMONIALS STRATEGY MAPS
VIDEO TOURS IMPLEMENTATION SERVICES
COMMERCIALS CHANNEL MANAGEMENT
COMMERCIAL PHOTOGRAPHY CORPORATE TRAINING
WEBSITE DESIGN
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

3. DISCUSSION POINTS
WHAT IS SOCIAL NETWORKING?
SOCIAL NETWORKING DESCRIBED
WHY SHOULD YOU CARE?
OVERVIEW OF FACEBOOK, LINKEDIN, TWITTER, GOOGLE+
HOW TO, BEST PRACTICES & DEMONSTRATIONS
STRATEGY DEVELOPMENT
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

4. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR
THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS
FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A
COLLABORATIVE OPEN NETWORK.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

5. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR
THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS
FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A
COLLABORATIVE OPEN NETWORK.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

6. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR
THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS
FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A
COLLABORATIVE OPEN NETWORK.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

7. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR
THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS
FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A
COLLABORATIVE OPEN NETWORK.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

8. SOCIAL NETWORKS DESCRIBED
A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO
POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS ,
JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL.
A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH
CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES
A SOURCE OF PERSONAL BRANDING AND REPUTATION
MANAGEMENT.
A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR
LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT
AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU.
A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND
YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD
TAGGING AND COMMUNITIES.
THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR
THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS
FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A
COLLABORATIVE OPEN NETWORK.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

9. SO WHY DO I CARE?
EVERYONE ELSE IS
DOING IT!
85% OF X & Y GEN’S
GO TO THESE
SITES FIRST!
OPPORTUNITIES
GALORE!
WHO ARE YOU?

10. SO WHY DO I CARE?
EVERYONE ELSE IS
DOING IT!
85% OF X & Y GEN’S
GO TO THESE
SITES FIRST!
OPPORTUNITIES
GALORE!
WHO ARE YOU?

11. SO WHY DO I CARE?
EVERYONE ELSE IS
DOING IT!
85% OF X & Y GEN’S
GO TO THESE
SITES FIRST!
OPPORTUNITIES
GALORE!
WHO ARE YOU?

12. SO WHY DO I CARE?
EVERYONE ELSE IS
DOING IT!
85% OF X & Y GEN’S
GO TO THESE
SITES FIRST!
OPPORTUNITIES
GALORE!
WHO ARE YOU?

13. SO WHY DO I CARE?
EVERYONE ELSE IS
DOING IT!
85% OF X & Y GEN’S
GO TO THESE
SITES FIRST!
OPPORTUNITIES
GALORE!
WHO ARE YOU?

14. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING
FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53%
CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44%
BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35%
POOR COMMUNICATION SKILLS - 29%
LIED ABOUT QUALIFICATIONS - 24%
SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

15. SO WHY DO I CARE - HR DOES
56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH
TWITTER, FACEBOOK, LINKEDIN
WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING
PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50%
PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39%
CANDIDATE WAS CREATIVE - 38%
DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35%
OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19%
CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15%
CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

16. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)

17. PERSONAL PAGE
A SOCIAL PLACE TO RECONNECT
WITH OLD AND CURRENT FRIENDS.
PLACE TO TELL FRIENDS WHAT
YOUR UP TO AND SHARE
INFORMATION.
A PLACE TO CONNECT WITH PEOPLE
YOU MAY NOT KNOW.
PROVIDES INSTANT UPDATES TO
COMMUNITY.
ALLOWS YOU TO DEFINE GROUPS
AND INVITE FRIENDS AROUND
TOPICS OF CHOICE.
APPROXIMATELY 600 MILLION
MEMBERS
30% OF ITS USERS EARN OVER
$100,000 (11/08)

18. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

19. FAN PAGES
WHAT IS A FACEBOOK PAGE?
A PAGE DESIGNED TO REPRESENT A PUBLIC
FIGURE, BUSINESS, OR BRAND.
A PAGE IS A DISTINCT PRESENCE THAT IS
OPTIMIZED TO REPRESENT A BUSINESS
AND IS SEPARATE FROM A PROFILE.
PAGES PROVIDE ADDITIONAL FEATURES
SUCH AS EVENTS, DISCUSSION THREADS,
REVIEWS, ALONG WITH AN DYNAMIC WALL
AND STATIC INFO TAB
ITEMS POSTED TO PAGE WILL WILL GO TO
NEWS FEEDS AND FANS.
PAGES CAN BE CUSTOMIZED WITH RICH
MEDIA AND INTERACTIVE APPLICATIONS.
PAGES ARE MAINTAINED BY ONE OR MORE
FACEBOOK ADMIN PROFILE, HOWEVER THE
ADMINS ARE HIDDEN.
~ 3 MILLION USERS BECOME FANS OF
FACEBOOK PAGES EVERY DAY!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

20. GROUPS
WHAT IS A FACEBOOK GROUP?
A PLACE TO SHARE INFORMATION
AND OPINIONS ON ANY TOPIC OF
INTEREST
A PLACE THAT AN ORGANIZATION
CAN CREATE AN INFORMATION
SHARING PORTAL THAT’S
ACCESSIBLE ANYWHERE.
GROUP PROVIDE THREE DIFFERENT
ACCESS LEVELS
OPEN
CLOSED
SECRET
GROUPS ARE DIFFERENT FROM
PAGES IN THAT ALL POSTED
CONTENT IS TIED TO THE USERS
PROFILE.
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

21. LINKEDIN
WHAT IS LINKEDIN?
ONLINE VERSION OF YOUR
RESUME
VIRTUAL COMMUNITY TO
CONNECT WITH CURRENT AND
PAST CO-WORKERS
A NETWORK WHERE YOU CAN
POSITION YOURSELF AS A SME
A PLACE TO CONNECT WITH
PEOPLE YOU WANT TO GET TO
KNOW.
A KNOWLEDGE PORTAL WITH
DISCUSSION THREADS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

22. LINKEDIN
WHAT IS LINKEDIN?
ONLINE VERSION OF YOUR
RESUME
VIRTUAL COMMUNITY TO
CONNECT WITH CURRENT AND
PAST CO-WORKERS
A NETWORK WHERE YOU CAN
POSITION YOURSELF AS A SME
A PLACE TO CONNECT WITH
PEOPLE YOU WANT TO GET TO
KNOW.
A KNOWLEDGE PORTAL WITH
DISCUSSION THREADS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

23. SECTIONS
SECTIONS WITHIN LINKEDIN
PROFILE
CONTACTS
RECOMMENDATIONS
GROUPS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

24. SECTIONS
SECTIONS WITHIN LINKEDIN
PROFILE
CONTACTS
RECOMMENDATIONS
GROUPS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

25. SECTIONS
SECTIONS WITHIN LINKEDIN
PROFILE
CONTACTS
RECOMMENDATIONS
GROUPS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

26. SECTIONS
SECTIONS WITHIN LINKEDIN
PROFILE
CONTACTS
RECOMMENDATIONS
GROUPS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

27. WHAT IS TWITTER?
EST 200
MILLION
USERS NOW
APROX 29% OF
USERS EARN
OVER
$100,000
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

28. WHAT IS TWITTER?
EST 200
MILLION
USERS NOW
APROX 29% OF
USERS EARN
OVER
$100,000
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

29. WHEN & WHY 140?
TWITTER HISTORY
BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED
BY CONCEPT OF “AWAY-MESSAGE”
FOUNDED IN 2007, SAN FRANCISCO PRIVATELY HELD
WHY ONLY 140 CHARACTERS?
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

30. WHEN & WHY 140?
TWITTER HISTORY
BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED
BY CONCEPT OF “AWAY-MESSAGE”
FOUNDED IN 2007, SAN FRANCISCO PRIVATELY HELD
WHY ONLY 140 CHARACTERS?
SMS LIMITS EACH MESSAGE TO 160
CHARACTERS, TWITTER RESERVED 20
FOR THE USERNAME!
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

31. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

32. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

33. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

34. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

35. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

36. TWITTER BASICS
BASICS OF TWEETING & COMMON
TERMS
POST NEW TWEET
REPLY OR MENTION - @USERNAME
DIRECT MESSAGE - DM
RETWEET - RT
HASHTAG (#)
TWEETUP
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

37. DESKTOP TWITTER APPS
TWEETDECK SEESMIC DESKTOP
HTTP://WWW.TWEETDECK.COM HTTP://DESKTOP.SEESMIC.COM
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

38. DESKTOP TWITTER APPS
TWEETDECK SEESMIC DESKTOP
HTTP://WWW.TWEETDECK.COM HTTP://DESKTOP.SEESMIC.COM
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

39. MOBILE TWITTER APPS
BLACKBERRY
TWITTERBERRY - FREE - HTTP://ORANGATAME.COM/
UBERTWITTER - FREE - HTTP://WWW.UBERTWITTER.COM/
TINYTWITTER - FREE - HTTP://TINYTWITTER.COM
IPHONE
TWITTERFON - FREE
TWEETIE 2 - $2.99
TWITTELATOR PRO - $4.99
PALM WINDOWS/PALM OS
MOTWIT - FREE - HTTP://MITREO.COM
SMARTTWEAKER 2008 -$14.95 - HTTP://SOFTWARE.EVERYTHINGTREO.COM
TWOBILE - FREE - HTTP://WWW.INFINITUMSOFTWARE.COM/
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

40. GOOGLE+
SOCIAL NETWORK
PEOPLES POSTS
CIRCLE OF CONNECTIONS
SPARKS OF INTEREST
PHOTOS & VIDEOS
HANGOUTS
PEOPLES PROFILES

41. GOOGLE+
SPARKS
SEARCH BY TOPIC
FOLLOW TOPICS
SAVE TOPICS

42. GOOGLE+
HANGOUTS
VIDEO CHAT
TEXT CHATTING
SHARE ONE IMAGE
SHARE YOUTUBE
9 PEEPS

43. GOOGLE+
CIRCLES
GRAPHICS GROUPING OF
CONNECTIONS
LIKE TWITTER -ANYONE
CAN FOLLOW
FACILITATES SELECTED
SHARING
CIRCLE SELECTION IS
PRIVATE

44. GOOGLE+
CIRCLES
GRAPHICS GROUPING OF
CONNECTIONS
LIKE TWITTER -ANYONE
CAN FOLLOW
FACILITATES SELECTED
SHARING
CIRCLE SELECTION IS
PRIVATE

45. GOOGLE+
CIRCLES
GRAPHICS GROUPING OF
CONNECTIONS
LIKE TWITTER -ANYONE
CAN FOLLOW
FACILITATES SELECTED
SHARING
CIRCLE SELECTION IS
PRIVATE

46. GOOGLE+
CIRCLES
GRAPHICS GROUPING OF
CONNECTIONS
LIKE TWITTER -ANYONE
CAN FOLLOW
FACILITATES SELECTED
SHARING
CIRCLE SELECTION IS
PRIVATE

47. GOOGLE+
POSTS
POST TEXT, LINKS,
PHOTOS, VIDEO
CONTROL WHO CAN SEE
POSTS BY CIRCLES
SELECTED
ABILITY TO TAG PEOPLE IN
POSTS
FULL THREADED
CONVERSATIONS
AVAILABLE IN POSTS

48. HOW-TO, BEST PRACTICES,
& DEMONSTRATIONS

49. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS

50. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS

51. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS

52. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS

53. FILTERS & PRIVACY
IN FACEBOOK EVERYTHING IS SOCIAL - SO THE
QUESTION IS HOW TRANSPARENT SHOULD YOU BE?
CREATE LISTS OF
FRIENDS TO HAVE
MORE CONTROL
OVER FILTERS

54. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS

55. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS

56. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS

57. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS

58. FILTERS & PRIVACY
PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!
- HOW YOU’RE DISCOVERED
- WHAT INFO YOU SHARE
- FACEBOOK APPS AND WEBSITES
- HOW TO BLOCK PEOPLE
- CHECKING YOUR SETTINGS

59. DEMONSTRATIONS
LETS TAKE A LOOK AT:
FACEBOOK
TWITTER
LINKEDIN
GOOGLE+

60. DEMONSTRATIONS
LETS TAKE A LOOK AT:
FACEBOOK
TWITTER
LINKEDIN
GOOGLE+

61. STRATEGY DEVELOPMENT

62. STRATEGY DEVELOPMENT
1. DEFINE OBJECTIVES
IMPROVE CUSTOMER ENGAGEMENT
ENHANCE BRAND AND REPUTATION MANAGEMENT
ACCELERATE CUSTOMER-DRIVEN INNOVATION
ATTRACT TALENTED EMPLOYES
INCREASE SALES (OVER TIME)
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

63. STRATEGY DEVELOPMENT, CONT.
2. ESTABLISH GOVERNANCE
IDENTIFY OPPORTUNITIES
UNDERSTAND RISKS - ENGAGING OR NOT
DEFINE CLEAR SOCIAL MEDIA POLICIES FOR COMPANY
COMMUNICATION POLICIES
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

64. STRATEGY DEVELOPMENT, CONT.
3. DEFINE ACTIONS
CREATE PHASES FOR ACTIVITIES
DETERMINE INITIAL SM PLATFORMS
IDENTIFY RESOURCES
INTERNAL & EXTERNAL
DEFINE RESPONSIBILITIES AND TIME LINES
CROSS POLLINATE TO OFFLINE MARKETING PLANS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

65. ENGAGEMENT
1. LISTEN
DEPLOY & USE SOCIAL MEDIA MONITORING TOOLS
LEAN HOW TO USE TOOLS
DISCOVER WHAT’S BEING SAID ABOUT YOU AND THE
MARKETS YOU SERVE
FIND COMMUNITIES AND CONVERSATIONS IN YOUR
SPACE
UNCOVER KEY INFLUENCES
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

66. ENGAGEMENT, CONT.
2. ENGAGE IN CONVERSATION
JOIN THE CONVERSATION
PROVIDE RELEVANT, VALUE-ADD CONTENT
ENGAGE WITH IDENTIFIED INFLUENCERS
RESPOND POSITIVELY
ADDRESS NEGATIVE CONVERSATIONS IMMEDIATELY
ENSURE CONSTANCY IN MESSAGING
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

67. ENGAGEMENT, CONT.
3. MEASURE, REFINE, ADJUST
ESTABLISH MEASURES OF SUCCESS
MONITOR MEASUREMENTS
CAPTURE AND COMMUNICATE SUCCESSES
REPORT PROGRESS TO SENIOR EXECS
REFINE & TWEET STRATEGY AND MEASUREMENTS
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

68. WHERE TO START?
LEARN ABOUT SOCIAL MEDIA
EXPLORE TRENDS
HEAR FROM PRACTITIONERS IN FIELD
STUDY CASE STUDIES OF SUCCESSES
START USING SOCIAL MEDIA YOURSELF
EDUCATE ADMINISTRATORS & SENIOR STAFF
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

69. WHERE TO START, CONT.
2. DEVELOP CAPABILITIES
IDENTIFY CHAMPIONS FOR SOCIAL MEDIA
TRAIN AND SUPPORT CHAMPIONS
MONITOR SOCIAL MEDIA DEVELOPMENTS
CREATE A PILOT PROGRAM - START SMALL
DEVELOP A CULTURE OF RESPONSIBLE
TRANSPARENCY
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

70. WHAT TO DO TODAY?
SETUP GOOGLE ALERT ON YOURSELF & FACIALLY
DETERMINE WHAT YOUR POLICY IS ON SOCIAL MEDIA
DEVELOP A SM POLICY TO COMMUNICATION WITH STAFF
LISTEN ON SOCIAL NETWORKS
DETERMINE IF YOU WANT TO HAVE A SOCIAL PRESENCE
@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS

71. STAY IN TOUCH...
SKEETER HARRIS
MAC VILLAGE PRODUCTIONS
PRESIDENT
PHONE 585.520.2232
WEB: WWW.MACVILLAGEPRO.COM
SKYPE: SKEETHARRIS
EMAIL: WKHARRIS@MACVILLAGEPRO.COM
LINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRIS
FACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS
YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS
TWITTER: @SKEETERHARRIS